Editor's Field Notes

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CRITICAL Updates

Charles Darwin Foundation Supports Ecuadorian Government’s Call for Immediate Action to Conserve Galapagos
Archipelago’s unique flora and fauna under serious threat
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2007 Adventure Travel
World Summit
~News & Updates~

Adventure Travel World Summit Registrations Up Early
Registrations are already up more than 50% over last year’s numbers at this time! Well over 100 executive delegates representing tour operators, DMOs, tourism boards, agents, media, gear manufacturers, airlines and a host of adventure travel professionals representing 18 countries have already registered. Be among the who’s who of the global adventure travel community networking face-top-face in one of the world’s top mountain communities – Whistler, British Columbia – when October rolls around. Register before the Summit is sold out!
See who’s already registered! >>

ATTA's Summit Accommodation Partners Announced
ATTA also has struck affordable accommodation options right in Whistler Village for the 2007 Adventure Travel World Summit – an easy stroll to the Telus Conference Centre and adventure activities. ATTA’s hotel partners offering special Rates include – Book Now!

Rate Options (Canadian $)

$98, $128, $158, $199, $299
*Reservation passcode: "ATTA"

$119, $159, $219
*Reservation passcode: "ATTA"  

NOLS Risk Management Training, October 2-3, 2007, Whistler, BC
NOLS Professional Training will provide a two-day Risk Management Training as a pre-Summit workshop to the annual Adventure Travel World Summit. This training covers critical information and current trends in risk management.
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Global Adventure Travel Community Rallies Behind 2007 Adventure Travel World Summit
From Europe to the Americas, tourism boards, destination marketing organizations, tour operators, media and gear companies are rallying behind the Adventure Travel Trade Association (ATTA), which today announced it has sold-out its three main evening sponsorships for its 2007 Adventure Travel World Summit (ATWS) being held October 4-7 in Whistler, B.C., Canada.
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October 7th Power Networking Option Greets Summit Delegates
October 4-6 marks the conference days for keynote presentations and a mix of strategic and tactical interactive roundtables, workshops, forums and networking periods that will help adventure travel organizations convert operational, marketing, partnership and prospect opportunities into results that deliver.
~ Delegates are strongly encouraged to stay on for Networking Day, October 7th! Summit Delegates will have access specialized networking programs geared specifically toward individual gatherings of destinations, tour operators, suppliers, agents, and media, plus stand-out Delegate/Sponsor VIP presentations. Stay tuned to the ATTA’s 2007 ATWS email alerts in the coming weeks for more details!
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Research & Trends

Benchmark 2006 Adventure Travel Practices and Trends Report Unveiled
According to the first annual 2006 Adventure Travel Industry Survey, Practices and Trends, released today by the Adventure Travel Trade Association (ATTA): women comprise the majority of adventure travelers worldwide; South America ranks highest in terms of increasing destination interest among consumers; and 50 percent of tour operators who don’t currently use travel agents to sell their product plan to do so in the future.
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Marketing & PR

ATTA Members Only PR Forum Launched
ATTA-facilitated its first ATTA Members Only PR Forum on April 5th. It’s aim? Discuss and exchange adventure travel industry public relations matters and current questions concerning the development, growth, challenges, crises, issues, etc., facing adventure travel professionals worldwide. April 19th at 10AM PDT marks the PR Forum’s next conference call!
Learn what was discussed and how you can get involved >>

Network Programming: Building Your Media Network for Better PR
...we are talking about a world of public relations opportunities that can come from building and nurturing a fantastic media network.
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Working with Freelance Writers – The Top Five FAQs
“How do I know that a writer is not just trying to go on a free trip?” The question came up frequently at marketing and media seminars at the 2006 ATTA summit in Seattle.
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The Perils and Pitfalls of International Video Production
Jessica and Bill Kizorek are partners in a video production company, Two Parrot Productions, and have made a niche for themselves in working remote international assignments.
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