Editor's Field Notes

Welcome to AdventureTravelNews™!
The purpose of AdventureTravelNews is to bring news, information, and resources to ATTA Members.. more >>

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Networking & Events

Adventure Travel World Summit
Adventure Travel Trade Association to host 2005 Adventure Travel World Summit in Seattle - Beyond Survival: Co-creating the Future of Adventure Travel
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Networking Candor Details Industry Threats, Opportunities
More than 40 industry executives attended recent ATTA-sponsored networking sessions in Seattle (June 6, 2005) and San Francisco (June 16, 2005).
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Education

Johnson & Wales University, Northern Outdoors Partner for Student, Industry Success
...Based on a recent survey of the 200 plus travel majors on the Providence campus, one-fifth of these students have shown an interest in learning more about Adventure Tourism.
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Responsible Tourism

Condé Nast Traveler’s September 2005 Issue to Feature 11th Annual Ecotourism Awards
Condé Nast Traveler’s September 2005 issue will feature its 11th annual Ecotoursim Awards.
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Classifieds

With this inaugural June 2005 issue and based on ATTA Member feedback, we’re rolling out Classifieds. You'll see only one job posting now, but keep coming back. We’ll launch this section as a free job opportunities/postings, people seeking jobs, and business opportunities DIRECTLY related to the adventure travel industry. Limit all submissions to 150 words. Send your request for consideration to

Go to Classifieds >>

Research & Trends

Industry Demands Credible Adventure Travel Research
The travel and tourism industry is widely recognized as a large and powerful industry - in the United States, tourism is now the third-largest retail industry, behind car dealers and food stores.
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Traditional Definitions of Adventure Travel Too Limited in Scope Says New ATTA/MSU Research
MSU’s Travel, Tourism and Recreation Resource Center researchers examined the adventure travel market in a study co-sponsored by the ATTA.
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Marketing & PR

Truth in Travel
Since the birth of Condé Nast Traveler 18 years ago, its “Truth in Travel” tag-line has served as the actual foundation of the magazine.
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ATTA Spearheads New PR and Speakers Bureau Initiatives
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The Counselors Academy's Guide to Selecting a Public Relations Firm or Consultant
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FAM Trips & Updates

China Tourism Offers July 31-August 9, 2005, FAM to U.S. Tour Operators – Deadline Approaching!
Zhongkun U.S. Inc., along with the China National Tourist Office, has just announced the opportunity for U.S. tour operators to explore the beauty of south Xinjiang in southwestern China.
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Beyond Machu Picchu, Explorandes Exposes Tour Operators to Hidden Perú
Managing expectations before visiting Machu Picchu was easy. Anticipating that the site might be over-touristed and presumably over-touted in the literature I had read over the past thirty years, I simply kept my expectations low.
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Coming Soon!

ATTA Member News: ATTA Member news alerts, press releases and special announcements starts with the July 2005 issue!

Global Adventure News Summary: Snippets on adventure travel specific news affecting our industry with links to the latest

Adventure Travel in the Media: Blurbs covering new books, movies, radio, television and cable shows directly/indirectly promoting adventure travel (e.g., Madagascar)

Technology & the Web: From hard goods to software and new Web sites and resources, AdventureTravelNews will look at technology from the business and consumer perspective.

Profiles: Feature stories on industry pioneers, leading tour operators, new responsible tourism projects and much more.

Gear Tested: Reviews of gear (e.g., footwear, adventure luggage, apparel, technology, camera equipment, etc.) tested by ATTA staff and associates from our travel worldwide.

Industry Challenges: Each month, the ATTA will showcase in this column issues affecting adventure travel featuring your views and the ATTA’s views. (e.g., July 2005 covers liability insurance)

The adventure travel industry's newest monthly source of news, events, exclusive features, profiles, research and more has arrived!!
Sign up up to begin receiving monthly notifications of the very latest issue!