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Welcome to AdventureTravelNews™!
<< Return to Editor's Field Notes
Letter from the President
Thank you again for being a part of the 2007 Adventure Travel World Summit in Whistler. Our minds were spinning for weeks after the event - it was such an incredible time spent together. My favorite quote this year so far is: “The Summit is the one event every year that I look forward to: it’s brain food”
Your ongoing participation is appreciated and vital, when you attend the Summits, complete the surveys, join ATTA as an active member or just call us and tell us how we can serve the community better.
Thank you also for the great feedback about the 2007 Summit - over 200 of you even filled out the post-event survey! A few nuggets about this year’s event you may want to know:
more >>
Earthwatch Founder Rosborough’s “Our Common Mission” Keynote Elicits “Standing O”
“...Focus on your mission and forget the labels which separate and segment your marketplace. Whether travel is for adventure, for heritage, cultural preservation, education, training, conservation, personal enrichment, self renewal or recreation is less important than the impact we make while we’re there. Market distinctions like sustainable tourism, responsible tourism, community-based tourism, ecotourism, and my least favorite ‘voluntourism’ are window dressing if our impacts and motivations are not serving those less fortunate in our path.”
It’s a worthy read and/or listen – access his entire speech here:
Click to
read >>
Click to listen >>
Who Attended?
ATWS ‘07 brought together 505 adventure travel executives, influencers, and decision makers (a 21% increase over 2006) from 35 countries.
- 209 National and Int'l Tour Operators ~ 41.5%
- 139 Industry Partners (air, internet, etc.) ~ 27.6%
- 60 Media (trade, mass, freelance, etc.) ~ 11.8%
- 41 Tourism boards and
CVB's ~ 8.2%
- 21 Adventure Agents ~ 4.2%
- 34 Other* ~ 6.7%
*‘Other’ includes volunteers, ATTA staff, government agencies, and individuals.
Access the full
2007 ATWS Report
The 2007 Summit was full on all fronts, including registrations, exhibits and sponsorships. And the
500+ delegates represented 35 countries — all continents except Antarctica. For a further breakdown of delegates, see
the Final Report
Delegate Survey Feedback
Approximately 200 delegates completed the 2007 Adventure Travel World Summit post-event survey. Here’s a look at what they said:
On a scale of 1 to 5, with 5 being “extremely satisfied”, 92% of Summit delegates participating in the survey ranked their satisfaction as “satisfied” or “extremely satisfied”. Of the 92%, 88 delegates or 62% of survey respondents were “extremely satisfied”
Here’s a look at where the satisfaction rankings fell – where satisfaction levels were lower, know that the ATTA takes such criticism seriously and has already begun planning efforts to ensure improvements for its 2008 events:
Range: 1-5 (low-high satisfaction)
- The Venue: 4.007
- Networking: 4.242
- Food/Beverage: 3.205
- Exhibits: 3.426
- Day Outside: 3.865
- Keynotes: 3.847
- Breakout Sessions: 3.932
- Entertainment: 4.219
- Registration Process: 4.387
- Printed Program: 4.371
In terms of where Summit delegates suggest the ATTA hosts future North American Summits, the following list indicates their top choices. Stay tuned -- the 2008 Adventure Travel World Summit date, destination and venue is expected to be announced before the New Year!
- Denver/Boulder, Colorado
- San Francisco/Bay Area, California
- Jackson Hole, Wyoming
- Aspen, Colorado
- Seattle, Washington
- Alberta, Canada
- Vancouver, B.C., Canada
- Albuquerque/Santa Fe, New Mexico
- San Diego, California
Summit Testimonials:
"The Adventure Travel World Summit gives a community characterized by a high proportion of independent entrepreneurs the earth shaking power of a collective voice."
Francis X Farrell, Publisher, National Geographic Adventure
"We believe that the best way to learn about a project is often by participating in it. Participating in the ATTA summit this year was a very fulfilling cross cultural, educational and networking experience that our company is keen to repeat every year."
Ms. Manal Kelig
Partner
Gateway To Egypt – Travel Marketing & Tourism Management
Cairo – Egypt
"The best networking and idea-generating event in our industry. The energy and people remind me why I make my career in adventure travel."
Joe Luchison, Ciclismo Classico
"The ATWS is a unique and incredible event. I don't think there is any other single event that combines such high-power leaders from around the world addressing some of the world's most critical issues. In fact, the group does not merely address issues, but these are the people responsible for making global improvements in areas such as poverty alleviation through sustainable development and environmental conservation. The people attending the event are difference-makers in today's world as they are hands-on in nearly every corner of the planet. The opportunity to engage other leaders during the event are a true inspiration for those who embrace adventure as a means to solve some of the planet's most important issues."
Tige Young, owner/founder
Tui Tai Adventure Cruises, Fiji
Access Additional Testimonials
more >>
UNWTO Tourism Highlights, Edition 2007
Sandra Carvao, Deputy Chief, Market Trends, Competitiveness and Trade in Tourism Services, World Tourism Organization (UNWTO), presented UNWTO Tourism Highlights at the October 2007 Adventure Travel World Summit. While Carvao’s more in-depth keynote presentation is available to ATTA Members and Summit delegates, the UNWTO does make the following report available (in three languages – English, Spanish and French) to travel industry professionals...
Tourism Highlights can be downloaded for free from:
(Click to view...)
New Adventure Tourism Industry Research Reveals Destination, Traveler, Technology Trends
Xola Consulting, Inc. announces the release of its 2007
Industry Adventure Industry Research Report.
more >>
Capturing Sustainability. One Project at a Time.
Once in a while, a special project comes along that captures the imagination. In this case, an ATTA Member, sponsor and partner, Green Living Project™, is on to something that at once captures the imagination and that is sure to provide immediate opportunity and benefit to the adventure travel trade and to adventure travelers worldwide. It will most certainly leave a legacy for generations to come with compelling visual treats that will showcase the world’s best sustainability projects and thereby provide examples of good works for others to follow and that will educate. Take a moment to review the brainchild of Green Living Project President Rob Holmes and visit
www.greenlivingproject.com
for more information.
more >>
2007 IUCN Red List of Threatened Species:
Corals and Marine Life Listed
For the first time in history, the IUCN Red List of Threatened Species includes ocean corals in its annual report of wildlife going extinct.
more >>
Reminder --
Recorded Webinars:
Practical Guides to Good Practices
Sponsored by:
Conservation International
Mountain Tours
A Practical Guide to Managing the Environmental and Social Impacts of
Mountain Tours
View
Guide [PDF]
>>
View Recorded Webinar >>
New:
View
Guide [PDF] (Spanish) >>
Check List [PDF] (Spanish) >>
Tropical Rainforest Tours
A Practical Guide to Managing the Environmental and Social Impacts of Tropical Rainforest Tours
View Recorded Webinar >>
Marine Tours
A Practical Guide to Managing the Environmental and Social Impacts of
Marine Tours
View Recorded Webinar >>
Watch our
News & Events section for information about Trade Shows and other Special Events.
2007 USTOA Annual Conference & Marketplace
Cancun, Mexico
December 1-5, 2007
Go to Event web
site
Luxury Travel Expo
Las Vegas, NV
December 4-6, 2007
Go to Event web
site
Adventures in Travel Expo
New York, NY
January 12-13, 2008
Go to Event web
site
Adventures in Travel Expo
Chicago, IL
January 26-27, 2008
Go to Event web
site
LA Times Travel and
Adventure Show
Long Beach, CA
February 9-10, 2008
Go to Event web
site
Boston Globe Travel Show
Boston, MA
February 22-24, 2008
Go to Event web
site
Adventures in Travel Expo
Washington D.C.
March 29-30, 2008
Go to Event web
site
Mountain Travel Symposium
Vail, CO
April 6-12, 2008
Go to Event web
site
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Twenty one of the more than one hundred new ATTA Members joining since the last installment of ATN are taking advantage of their New Member Profile opportunity in this installment.
Network Now - Jump right in to any of these profiles below to learn more about these organizations which are expressing interest in networking. Now’s you’re chance to connect directly with the decision makers of tour operators, media, universities, destinations and other service providers. Be sure to check archived issues of ATN to access other New Member Profiles.
Adventure & Travel Marketing
The goal of our overall marketing organization (Adventure & Travel Marketing Pty Ltd) is to provide the entire suite of marketing services and be flexible to suit any business.
more >>
Antarctica Expeditions
Antarctica Expeditions has been going to the polar regions for the last 11 years. With our expertise on the different vessels and itineraries we can help you book the best option between 11/12 days to the Antarctic Peninsula.
more >>
Arctic Adventures & Arctic Rafting
Arctic Adventures is an eco-adventure company specializing in outdoor adventure tours using only two ingredients: the unique Icelandic nature and human force.
more >>
Breakaway Adventures
Breakaway Adventures is an established and experienced tour company that offers more than 200 relaxed overseas getaways where guests can walk, bike, trek or barge through the back roads of 30 countries, including Italy, France, Greece and Great Britain.
more >>
C.P.T.M.
C.P.T.M. is the owner and operator of the passenger-freighter Aranui. The Aranui has been plying the South Pacific carrying freight to the Marquesas Islands from Tahiti since the 1940s.
more >>
California University of Pennsylvania
California University of Pennsylvania (Cal U) is home to two academic programs in tourism studies.
more >>
Firecloud Adventures
Firecloud Adventures is operated by people passionate about adventure, we understand the need to scale mountains, trudge through bushveld
and creep up to watch a herd of elephant cavort in the mud.
more >>
Golden Marble Consulting
Golden Marble Consulting develops strategic business and marketing plans for small to medium enterprise adventure tourism operators.
more >>
The Indochina Trekking Company
The Indochina Trekking Company is a professional adventure travel agent in Indochina. We specialize
in mid-end and high-end adventure holidays such as biking, trekking, diving, historical walk, golfing, multi-activity adventure and special interest tour.
more >>
International Expeditions
For more than 27 years, International Expeditions has been a pioneer in ecotourism and conservation-focused travel — inviting exploration of Earth’s greatest natural and cultural destinations.
more >>
Ontdek Kenya
Ontdek Kenya, the specialized leader of walking and birding tours in Kenya since 1996, presents alternative and qualitatively superior safaris for the discerning nature travellers...
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Patagonia
Patagonia grew out of a small company that made tools for climbers. Alpinism remains at the heart of a worldwide business that still makes clothes for climbing
– as well as for skiing, snowboarding, surfing, fly fishing, paddling and trail running.
more >>
PEPY
PEPY exists at the intersection of tourism and international development. Our tours combine adventure travel with hands-on volunteer projects, and allow people to give back while they travel.
more >>
Pure Life Expeditions
Our philosophy on adventure travel is not to jump on a tourist bus and stand in line at the common, easily accessible areas of the world. We visit parts of Costa Rica that many locals haven't even heard of.
more >>
Royal Expeditions
Royal Expeditions, is a First Class Culture and Nature travel company. Providing personalized, high-quality, responsibly priced, customised tour services in India, Nepal, Bhutan and Sri Lanka.
more >>
Saranjan Tours
Saranjan Tours offers upscale escorted trips through Spain and Portugal, two countries that are not quite Europe and not Africa. Mountains and plains, Mediterranean coast and deltas, ancient forests and river lands
—it’s all there.
more >>
Skamania Lodge
Skamania Lodge is your base camp in the Columbia River Gorge. Nestled on 175 wooded acres is a renowned all season destination resort built in the grand tradition of the elegant lodges of the West’s Great National Parks.
more >>
TourTech Systems Inc.
TourTech Systems Product Customization Takes Adventure to Summit.
TourTools Delivers Unparalleled Efficiency and Real-Time Online Features.
more >>
TNT Magazine
TNT Magazine Australia is the market-leading publisher of backpacker titles including TNT Magazine Australia, TNT Magazine New Zealand, TNT Korea, the Independent Travellers Guide to Australia and New Zealand, www.tntdownunder.com and e-newsletter TNT Extra.
more >>
WAVES for Development
WAVES for Development is a not-for-profit association in Peru dedicated to helping communities connect surfing and sustainable development.
more >>
Yacu Amu Experiences
Yacu Amu Experiences is an Ecuador-based tour operator that specialises in adventure, nature-based, and cultural tourism.
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ATTA New Member Profiles is a Members-Only opportunity. Submission Guidelines: New ATTA Member profiles are meant to provide new ATTA members with an opportunity to present its mission and interest in the adventure travel community to the industry at large. ATTA Member profiles offer a platform for the newly joining organization to convey its industry positioning, and…
more >>
ATTA Introduces Members Only Tune In Webinar Schedule
for 2008
ATTA Members, get out your calendars! Here’s a look at next year’s current schedule of ATTA Members Only Tune In Webinars. More detail regard subject matter experts and in-depth Webinar program descriptions to announced in forthcoming ATTA Members Only email communications.
more >>
ATTA's Tune-In Webinar are made possible by ATTA sponsor
GORE-TEX.
2008 AdventureTravelNews™ - Publication Date and Editorial Submission Calendar + Call for Editorial Contributions
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International Media Partners Extend ATTA Member Consumer Outreach Potential
ATTA’s newest media partners are The Travel Magazine (U.K.) and TNT Magazine (Australia, Korea, and New Zealand). Each have become ATTA sponsors, providing ATTA Members additional publicity potential and discounted advertising opportunities in key adventure travel markets. The Travel Magazine and TNT are part of the ATTA’s growing networking of influential media which already includes: National Geographic Adventure, Outside, Archaeology and Modern Traveler.
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Paddling Ontario and ATTA Alliance Brings Industry to Operators’ Doorstep
Paddling Ontario Alliance (POA), an association of 20 paddling operators in Ontario, Canada, recently offered a new spin on the ATTA’s Association Partnership (AP) program, one that had immediate benefits for their members.
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AAETAV Presents ATTA Survey Data to Secretary of Tourism of Argentina
According to Mauro Brucoli, a consultant with the ATTA’s newest Association Partner, the Asociación Argentina de Ecoturismo y Turismo Aventura (AAETAV), “We made the presentation for AAETAV and the
SECTUR -Secretary of Tourism of Argentina- during the FIT in
Buenos Aires and it was a success, attended by more than 120
people.
We presented some results of the ATTA survey and we talked about the importance of the network created by the ATTA to support the development of the Adventure Travel segment.”
For the full story as reported by AAETAV – in Spanish –
Go to AAETAV >>
Outdoor Industry Association Calls for Nominations
Outdoor Industry Association Calls for Nominations for Outdoor Innovator and Ambassador Awards – Deadline is December 10, 2007
more >>
OIA Eco Working Group and Bainbridge Graduate Institute to Conduct First Eco Baseline Assessment Survey
The Outdoor Industry Association (OIA) Eco Working Group, in conjunction with Bainbridge Graduate Institute (BGI), has launched an online self assessment survey to develop a baseline for brands' sustainability initiatives and determine the industry’s eco awareness and actions.
more >>
Social media tools such as Facebook, YouTube and blogs have become an essential component of the
communications mix,
according to an overwhelming majority (85 percent) of Canadian business and marketing leaders. Nearly half (46 percent) say social media tools are becoming even more important than
television, radio, newspapers and magazines. The results are contained in a survey of 444 business and marketing leaders conducted by Pollara Strategic Insights for com.motion, a new offering from Veritas Communications.
Nepal Tourism Board
Visitors Arrival in September 2007 (by air only).
Market Watches Healthy Growth...
more >>
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Alert! - ATTA Introduces Adventure Travel Summit-South America
Following three successful Adventure Travel World Summits (ATWS) held within the United States and Canada, the Adventure Travel Trade Association (ATTA) today announced it will co-host its first Summit outside of North America with its Association Partner, ABETA (Brazil’s Adventure Travel Industry Association).
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Adventure Travel Trade Association Launches First Phase of Online Consumer Initiative
The Adventure Travel Trade Association (ATTA) introduces to
adventure tour operators globally a new, consumer-facing online directory for travelers interested
in researching and accessing trusted adventure tour operators.
more >>
New ATTA Partner Offers Members Postal Benefit
New ATTA partner and online postal service provider Earth Class Mail is waiving the one-time initial activation fee (a $35 value) for all ATTA Members that sign onto their service.
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Reminder! - The Adventure Travel Trade Association (ATTA) the official trade conference content organizer for Adventures in Travel Expo’s New York, Chicago and Washington DC events.
Visit
www.adventureexpo.com for details.
ATTA Membership Strengthens, Diversifies in 2007...
ATTA Membership has nearly doubled in 2007, but the real
story here is diversification. Diversification of ATTA’s
active members is where the organization’s underpinning
strength resides.
more >>
ATTA attends World Travel Mart in London, November 12-15, 2007
“Serious attention to sustainable practices was palpable during the press conference, which garnered a stand-room only audience of well over 500. The message came across as more than a political posturing and more than hyperbole.
more >>
ATTA Presents at Rio de Janeiro’s International Forum on
Eco-tourism and Adventure
Hosted by Rio de Janeiro’s tourism and adventure travel
trade association, ACTA, and Brazil’s EMBRATUR, ATTA Director Chris Doyle provided a general session presentation during The International Forum on Eco-tourism and Adventure in Rio de Janeiro (Nov. 1, 2007).
more >>
Ferreyros, Kaye and Wineland Earn Adventure Travel Trade Association Lifetime Achievement Award
At the
start of the third annual Adventure Travel World
Summit (ATWS), held October 4-7, 2007, in
Whistler, British Columbia, Canada, Alfredo
Ferreyros, Michael Kaye and Judith Wineland
each were honored by the Adventure Travel Trade
Association (ATTA) with a Lifetime
Achievement Award for the inspiration and
legacies they have provided to the global adventure travel community.
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40th Anniversary of The Birth of Adventure Travel
Leo Le Bon, Co-founder, President and CEO (l968-1991) of pioneering adventure travel company MOUNTAIN TRAVEL, Inc., (Mountain Travel acquired the Sobek River Rafting company in 1992) recently celebrated the 40th anniversary of the first ever commercial trek to the Annapurna region of Nepal with eight of the original members, at his home in Berkeley, California.
~ Leo Le Bon
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Explorandes Wins World Travel Mart Responsible Tourism Day Award
During the November 14th Responsible Tourism day held in the World Travel Mart in London, ATTA Member Explorandes won the award for “Best Tour Operator in a Mountain Environment”, for developing home-stay accommodation with real volume, livelihood activities and kayaking, through a partnership with a group of thirty families at Llachon
on the shore of Lake Titicaca.
~ Explorandes
more >>
Sierra Club Outings Partners with NativeEnergy Travel Offsets
The 107 year-old wilderness adventure program of the Sierra Club, Sierra Club Outings, has signed on with NativeEnergy Travel Offsets of Burlington, VT, to offer trip participants the ability to calculate and offset the carbon emissions generated by their domestic or international travel enroute to their gateway destination..
~ NativeEnergy
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Awake and Aware - Tips for marketing to the newly
eco-conscious consumer
Back in 1993, a lot of people thought I was crazy to open an ad agency specializing in environmental issues. I even had a client say as much - to The New York Times.
~ Green Team
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KE Adventure named “Best Trekking Outfitter On Earth”
This year, National Geographic Adventure Magazine, conducted the world’s first large-scale rating of adventure tour operators.
~ KE Adventure
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CC Africa’s Guide Exchange Programme Shares Eco-Knowledge Across the World
Conservation Corporation Africa (CC Africa) has recently embarked on a truly innovative Guide Exchange programme, whereby guides from other corners of the world visit CC Africa to learn about our conservation practices, community empowerment programmes and guiding techniques, and CC Africa’s rangers and guides in turn visit other wilderness areas of the world to expand their horizons.
~ CC Africa
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CC Africa Demonstrates Commitment to Black Rhino Conservation
As Africa’s leading ecotourism company, Conservation
Corporation Africa (CC Africa) remains deeply committed to
making a significant long-term contribution to the
conservation of wild landscapes and biodiversity.
~ CC Africa
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CC Africa Signs Groundbreaking Phinda Land Deal with Communities
...The occasion marked a R268 million ground-breaking land-claim settlement in favour of the Makhasa and Mnqobokazi clans who were dispossessed of their land by Apartheid laws.
~ CC Africa
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explora Spearheads Environmental Sustainability in South America, with LEED Application for new Easter Island Lodge
Green building certification will be a first for
region’s hospitality industry, with sustainable design to
benefit guests and environment
~ explora
more >>
Buzz Off Insect Shield to Work With MENTOR
in Emergency Malaria-Control Project in Kenya
Buzz Off Insect Shield, LLC, has announced a collaboration with the MENTOR Initiative, an international humanitarian organization that provides essential disease-control and technical and operational support for populations in crises.
~ Buzz Off Insect Shield
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Lisa Alley Joins Xola Consulting, Inc.
Xola Consulting, Inc. is pleased to announce Lisa Alley has joined the company as Program Director.
~ Xola Consulting
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Mountain Travel Sobek Relaunches Private Adventures
Mountain Travel Sobek, North America's oldest and most respected adventure travel tour operator, is pleased to announce the relaunch of Private Adventures, a series of active, independent trips designed especially for those who prefer the privacy and flexibility of a private trip, but desire the peace of mind that comes from having all their travel plans flawlessly arranged by the experts.
~ Mountain Travel Sobek
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Signature Days Chooses Adventure Central for The Gift of Adventure Travel
By joining Adventure Central’s network of online distribution partners,
Signature Days gains access to an ever-growing supply of adventure and experiential
trips worldwide and enables its customers to give those trips as memorable and fun
experiences.
~ Adventure Central
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Kootenay Travel technology Company Excels in one of North Americas Largest Technology Competitions as they bring Adventure Companies Online!
A new database system for aggregating worldwide adventure tours so that travel agents and consumers can more readily find and book them has catapulted Rosslands start-up company, Adventure Engine, into the fourth and final round of the popular New Ventures BC Competition.
~ Adventure Engine
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Visit the ATTA
Press Center to get news and information about ATTA
Members…and more.
Ladies only: 8 getaways for female travelers
...A 2006 survey released by the Adventure Travel Trade Association reports that women comprise 52% of adventure travelers...
October 18, 2007 - MSNBC
more
>>
Adventure.Travel
The Adventure Travel Trade Association (ATTA) introduced to adventure tour operators globally a new, consumer-facing online directory for travelers interested in researching and accessing trusted adventure tour operators. The Adventure.Travel website features only pre-qualified ATTA members and provides consumers with an in-depth directory of physical, cultural and nature-based adventure travel tour operators from around the globe, plus a host of trip planning resources.
October 1, 2007 - Travel Daily News
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Rustic Resorts
Bringing opulence into the wilderness is hardly a new concept, says Chris Doyle, director of the Adventure Travel Trade Association. Safari expeditions traveling throughout colonial Africa in the 1800s would set up portable resorts with as many creature comforts as they could carry. "It's the full English traditional experience that you saw 150 years ago," he says.
-
Forbes Traveler
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Never give up...
©
Chris Doyle - 2007
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FOR SALE:
- Adventure Travel Companies
Skamokawa Center
Columbia River Explorations, Inc. and Miraculous Properties, LLC d.b.a. Skamokawa
Center ... owns a one-of-a-kind historic property on the Lower Columbia River that includes a paddle center, B&B, a café, an old fashioned general store and post office, shoreline apartments, and conference facilities.
more >>
Northwest Voyageurs and Little Salmon Lodge
Northwest Voyageurs, LLC, D.B.A. "Northwest Voyageurs and Little Salmon Lodge" ... owns an attractive waterfront Lodge that is set on the banks of the Little Salmon River and surrounded by gorgeous canyon scenery.
more >>
August 2007
Summer 2007
June 2007
April 2007
February 2007
December 2006
June 2006
March/April 2006
Winter 2006
July 2005
June 2005
June 2005 - President's
Letter
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