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ExOfficio Profile

Accomplished journalist and Adventure Travel Trade Association Board Member Everett Potter publishes Everett Potter's Travel Report (www.everettpotter.com), which is aimed at discriminating travelers looking for an insider's take on hotels, resorts and destinations.

In his recent issue, he offers a candid interview with an industry insider. Though the story’s subject, Rick Hemmerling, co-founder of ExOfficio, has recently resigned from ExO, his story and that of the adventure travel apparel company remains a potent example of what is working well in our industry.

Rick Hemmerling, also an ATTA Board Member, has played a central role in the development and success of our organization. I hope ATN™ readers will take a gander… http://www.everettpotter.com/blog/2006/12/the_interview_r.html