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 ATTA New Member Profile - Norway

Innovation Norway - Tourism
www.visitnorway.com

Address:
655 Third Ave,
New York, NY 10017

Primary Industry Contact:
Hege Vibeke Barnes
Manager Tour Operator & Trade Relations

206-441-3013

Innovation Norway is a company established by the Norwegian Government to promote and develop Norway as a travel destination. Our main purpose is to bring awareness of the various travel opportunities and products that exist in Norway, and that is highly attractive to the North American travel audience.

Innovation Norway works directly with consumers but also with the North American travel trade. Part of our mission is to inform and assist tour operators, travel planners, group organizers, travel agents, and other industry partners in their production of programs to Norway.

Our current philosophy is to develop Norway as a travel destination with a strong fundament in the Geo Tourism Platform . Norway has signed a Geotourism Charter with National Geographic Society, and is committed to supporting these principles through an all-inclusive approach to sustain and enhance the cultural, historical and geographical character of Norway.  

Products and/or Services:

• Marketing related services to promote travel to Norway to consumers, travel agents and tour operators. Advertising online, in national travel magazines, and our Norway Travel Brochure.
   
• E-mail newsletters and distribution of product brochures.
  
• Participation in FAM-trips to build Norwegian travel programs.
  
• Norwegian travel workshops in US and Norway.

Primary Market/s-Audiences Served:

• General US travel market with focus on baby boomers, or the 40+ market.
  
• Educated, sophisticated and experienced travelers.
  
• Main focus in nature based vacation segment (travelers seeking a nature based travel experience).
  
• Adventure travel market, special interest/educational travel market, cruise, roundtrips.

Geographic Reach/Areas of Operation:

• All of US and Canada. Local office in New York and Seattle.

Special Interest in Connecting with the Adventure Travel Community:

Adventure travel IS Norway, and the adventure travel community is a natural place for Norway to do business, learn and network with colleagues and other industry experts. With our stunningly beautiful scenery, fascinating culture, modern lifestyle and good food, our strategy is to work closely with the Adventure Travel Community to bring awareness to the various opportunities that exists in this exciting destination.

Our primary interest is connecting with tour operators and travel planners for production of tours to Norway. Continue to build our marketing strategy and destination development strategy based on industry dynamic and development.