<< Return to AdventureTravelNews - February, 2007
ATTA Restructures Membership, Reduces Annual Dues for Tour Operators, Agents and Accommodations
Several hundred organizations are already tapping the Adventure Travel Trade Association’s vibrant and rapidly expanding worldwide community of adventure travel industry professionals. ATTA Members receive access to information, tools, research, resources, cutting edge technology, expert advice and other exclusive offers that are helping their businesses grow, lower the cost of operations, and create awareness of what is happening in the industry – all while contributing to industry-wide growth.
By joining the ATTA today, businesses receive immediate access to the following short list of benefits:
Marketing & PR Assets, Including…
- ATTA’s proven track record of publicity generation for members in major media outlets including: CNN, BBC, Consumer’s Digest, The New York Times, The L.A. Times, The Seattle Times, Wall Street Journal, The Washington Post, Toronto Star, and many more worldwide.
- Free listing in the ATTA’s new adventure travel directory- the “Adventure Finder”, which will soon (March 2007) serve as a major source for customers to search and find quality tour operators (and eventually also resort/lodge and travel agents), backed by a print and online advertising campaign.
- Media advertising discounts, promotions and editorial opportunities with ATTA’s partnerships including National Geographic Adventure, Outside, DISCOVER, Archaeology, Bike, Powder, Canoe & Kayak, Surfing and Surfer (and growing…)
- AdventureTravelNews™ New Member Profile received by 9,000+ industry pros
- News distribution service discounts, Marketing and PR Primers, online directory listings, Adventure Travel Club Cards™ for clients, and more.
Knowledge Resources, Including…
- Bi-monthly access to AdventureTravelNewsTM
- FREE valuable business primers on topics including publicity generation, search engine optimization, Web site design strategies, hiring strategies, coaching, and more.
- Exclusive consumer and trade market research reports
- Quarterly educational seminars on Web design, risk management, and other expertly mediated subjects influenced by ATTA Members’ stated interests/needs.
Complimentary Discounts, Tools & Resources, Including…
- .travel authentication
- Discounted registration at the ATTA’s annual, trade-only Adventure Travel World Summit
- Assistance in promoting FAM tours to our own specialized list of international tour operators and influential journalists worldwide (for DMOs, NTOs, CVBs, etc.)
If you have any questions about membership, please email us at or call 1-866-411-3131.