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ATTA Members Only Tune In Webinar Schedule - 2008

ATTA Members, get out your calendars! More detail regarding subject matter experts and in-depth Webinar program descriptions for future programs to be announced in forthcoming ATTA Members Only email communications.

ATTA's Tune-In Webinar are made possible by ATTA sponsor GORE-TEX.

POSTPONED – NEW DATE TO BE ANNOUNCED:  Thursday, February 07, 2008
Product Development
Dynamic Product Diversification ~ Design to expand and adapt to seasonality and temperamental economies, while ensuring a continuous flow of newness and authenticity that thrills your existing and prospect clients.

Thursday, April 03, 2008 – 10AM Pacific
Marketing -- Effective Brand Building ~ Integrating Print & Web Marketing
Direct mail and catalog marketing remain powerful marketing tools – access practical and powerful insights into more thoroughly leveraging your 2008-2009 print collateral within your online, multi-media marketing, and PR initiatives. Presented by:

Kevin Johnson is President and Solutions Architect at Deluxe Digital Media, an interactive agency in the San Francisco Bay Area (www.ddmweb.com). He is an industry expert with over 11 years of experience in Web Technologies, Design, Strategy, and Marketing. Applying his expertise to a wide range of industries, Kevin’s travel related clients include Adventure Collection, Backroads, Canadian Mountain Holidays, and Mountain Travel Sobek to name a few.

He also served as the Curriculum Director of San Francisco State University Multimedia Studies Program. Kevin has contributed his time and expertise as a judge for the Web Marketing Association’s WebAward and Internet Advertising Competition for the past 5 years.

Deluxe Digital Media is a member of the Web Analytics Association and Email Experience Council.

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Michael Phillips is Project Manager and Strategist at Deluxe Digital Media and has over 9 years experience developing and designing interactive websites and serving as a strategic consultant for online marketing initiatives with businesses such as Ziff-Davis UK and GameSpot UK. He is passionate about helping organizations maximize the value and returns they receive from their Pay Per Click (PPC), Search Engine Optimization (SEO) and Web Analytics campaigns.

In 2005 he completed a 13-month around-the-world honeymoon with his wife. During their travels they were organic farmers in France and Greece, volunteers at a Liberian refugee camp in Ghana, high school and college teachers in Uganda and China, and participated in rural development in India.

Michael also serves on the board of directors for Designers Without Borders, a 501 (c)(3) non-profit dedicated to delivering technology, instruction, and design consultation to schools and select non-profits in Africa.

NEWLY ADDED! Thursday, May 1, 2008 – 10AM Pacific
Putting Leadership and Employee Development First!
There is a desperate need for coaching in the adventure travel industry. While most tour operators are street savvy business people, leadership and employee development are not always a priority. Those who focus on these most critical aspects of the business would see increased profit and strong staff retention. With deep experience in the hospitality and adventure travel industry, author of, “A Manager's Guide to Coaching" (published by American Management Association and available for sale at the end of February 2008), Anne Loehr (for more on Anne, visit: http://www.anneloehr.com/meetanne) will present this Webinar that will offer immediate guidance you can apply today to make a bottom line difference to your organization.

Thursday, June 05, 2008
Strategic Alliances & Collaboration
Inter-Continental Partnership Building ~ Remove “off season” from your vocabulary – dedicate this one hour to learn how your organization, through progressive inter-continental partnering with destinations and ground suppliers can reveal new and unexpected product opportunity to stem traditionally slower booking periods.

Monday, August 04, 2008
Public Relations
Landing big publicity in influential media.

Thursday, September 11, 2008
Strategic Alliances & Collaboration
Marketplace Networking Strategies for the 2008 Adventure Travel World Summit