ATTA 360 — Mexico

Highlights

• Two days of professionally facilitated interactive work sessions with an intimate group of approximately 30 tour operator owner/executives
• Keynote speaker – to be announced
• All meals included
• At the ATTA’s 360, forum facilitators and participating executives together will create ground rules or “Operating Agreements” for thoughtful dialogue with the whole group. The intent and expectation will be to allow for fully discreet, in-depth, confidential and sometimes contentious and/or controversial in-group discussions so that all executives will be free to explore the very real challenges their company faces: financial struggles, competitive crises, human resource issues, sharing of strategic direction, whatever…allowing for vulnerability and honest dialogue. All conversations enabled at the ATTA 360 are designed to stay within the participating executive working group. The Honor System and absolute confidentiality will rule the day.

Agenda

ATTA 360 – Tour Operators ~ Peer Collaboration Forum*

Objectives:

• Collectively identify and create “imperatives” for the industry and for the ATTA to forward the excellence of the collective community as a whole
• Leverage senior leader time to think, reflect and plan
• Build better, trusting, authentic relationships with other top leaders, their stakeholders and their employees
  • Create effective, synergistic partnerships within the Tour Operator network.
  • Discover pragmatic ideas for where to go, from people who have been “there”

• Find inspiration and learning
  • Fill individual knowledge gaps from colleagues and peers who have faced similar challenges and managed to win in similar situations
  • Discover tangible ideas for real use back at the office, with visionary content to guide individual companies and the industry for the future

Day 1

5- 8:30 PM: ATTA 360 Welcoming Reception

Day 2

7:30 AM: Optional Morning Activities – to be announced

8:30 AM: Welcome – Shannon

Overall welcome (Shannon):

• Connect the concepts of this meeting with ATTA’s overall mission
• Describe the genesis that led to this meeting
• Acknowledgements of key individuals

Specifics and Mechanics (Moe and Jim):

• Overview of agenda
• Introduce three themes: Looking Out, Looking In, What’s Possible?
• Operating Agreements for the whole group
• Introductions
• Q&A

9:30 AM: Warm-Up and Engagement Activity: Graphic Facilitated Industry Structure Map with Whole Group (or SPOT Matrix)

Purpose:

• To begin interacting and relating to one another
• To create a shared “picture” of the state of the industry, from Tour Operator’s perspective at present

Process:

Leaders are asked to work in small groups to identify key elements of the Structure Map or SPOT through consensus, utilizing a sticky note process and a large wall “map.” Over the course of a short 45 minutes, the lay of the land is communicated to all, with key areas of difference and congruence noted and named.

10:30 AM: Break

10:45 AM: “ATTA Café” Session

Purpose:

• To update the leaders on the ATTA’s work on critical industry issues
• To get feedback and input from leaders on the relevance and importance of the issues
• To engage leaders as partners to advance issues (where appropriate)

Process:

Leaders enter a meeting space configured with 5 or 6 table rounds, each able to seat 5 – 10 people. While still standing, they are provided instruction on the café format, which includes the following:

• 90 minutes total session time
  • Part One: “Why am I here and what do I want to gain” (Paired sharing exercise with impromptu report-back (15 minutes)
  • Part Two:
    • Each table will be staffed by an ATTA representative who will be able to competently speak to progress on key issues
    • Leaders are invited to rotate among the various tables at 15-minute intervals. Each “host” will give a 5 minute presentation on what the issue is and what ATTA is doing about it followed by a 10 minute facilitated discussion

Content:

Issues and initiatives of relevance and importance to ATTA and the participants; each registered participant will participate in an ATTA 360 – Tour Operator pre-gathering survey that will help shape the topics addressed.

12:15 PM: Lunch

1:15 PM: Large Group Check-In

Through “open mike” format, participants share what struck them about the before lunch process.

1:45 PM: Key Note Inspirational Address

2:15 PM: Break

2:30 PM: Peer-to-Peer Conversations – Leadership Challenges

Purpose:

To provide leaders with an opportunity to exchange expertise, to explore issues and challenges, converse about best practices, and to assist each other with solutions – content for these discussions are derived, in part, from the advance ATTA 360 – Tour Operator survey, to be completed by registered leaders.

Process:

• 90 minutes total session time
• Participants pick one of two or three round-table sessions to attend. Each session addresses a separate but key subject area facilitated to address the topic and guide smaller conversations.

Sample Content

• Models of strategic partnerships
• Business succession
• Social media marketing strategy
• Mergers and acquisition
• Sustainable business practices
• Etc.

4:00 PM: Large Group Day’s Wrap up Activity

Reconvene for an energetic large group activity to capture key insights, takeaways, questions, and application ideas both personally and publically.

5-7:00 PM: Free Time

7:00 PM: Dinner/Evening Program

Day 3

7:30 AM: Optional Morning Activities – To be announced

8:30 AM: Group Check-In – Review/feedback about the prior day’s experiences

9:00 AM: Peer-to-Peer Conversations – Leadership Challenges

Purpose:

To provide leaders with an opportunity to exchange expertise, to explore issues and challenges, converse about best practices, and to assist each other with solutions – content for these discussions are derived, in part, from the advance ATTA 360 – Tour Operator survey, to be completed by registered leaders.

Process:

• 90 minutes total session time
• 2 designated spaces able to accommodate up to 30 delegates each
• Participants pick one of two or three round-table sessions to attend. Each session addresses a separate but key subject area facilitated to address the topic and guide smaller conversations.

Sample Content

• Models of strategic partnerships
• Business succession
• Social media marketing strategy
• Mergers and acquisition
• Sustainable business practices
• Etc.

10:30 AM: Break

10:45 AM: Leadership Reflections

Through guided private (meditative) reflection and small group interaction, participants examine their personal leadership path, strengths, opportunities, and next steps in their role for their company. This is a rare opportunity to integrate learning and consider application.

12:00 AM: Lunch

1:00 PM: Maximum Mix In and Out Process

Purpose:

Provide a way for small groups to have discussions that are borne witness by the larger group for co-learning and deep inquiry on issues, best practices, feedback, needs of the ATTA, and other relevant issues.

Process:

Two groups are each taught about the In and Out Process and have an opportunity bring issues forward under watchful facilitation.

2:00 PM: Virtual Space Workshops (Two Identical Rounds)

Purpose:

To discuss, identify and create “imperatives” for the industry and for the ATTA to forward the excellence of the collective community as a whole. Subject matter, drawn primarily from the original meeting of tour operators in Scotland from October 2010, includes:

1. ATTA Tour Operator 360
2. Awareness Building, PR, Tell the Story of Adventure Travel
3. Jointly funded research, i.e., trends, demographics, psychographics
4. Non-traditional Partners to expand the market
5. Prepare for the Asian traveller
6. A proactive and unified voice for transforming the entire tourism industry to a more sustainable and less extractive industry
7. Others? To be determined…

Process:

• One hour, total session time
• Designate meeting rooms or spaces for 4-5 separate “breakout” meetings
  • Assign a facilitation team to each space, connected to the content areas above. Each facilitation team will be comprised of an ATTA facilitator or representative
  • Facilitation teams are equipped with flip charts and markers to capture ideas and critical questions as identified by the group
• Delegates will be able to self-select one workshop to attend

Content:

• Facilitate a discussion about each of the above topics framed by key questions about each one such as:
  • Why are you here, or, what are the elements of this next step that most interest you and why”
  • What are the key levers we need to develop or understand to lead and/or respond proactively to this topic?
  • Who are the key partners/stakeholders we need to include in the dialogue about addressing this topic?
  • How can ATTA enable or support development in this area?
  • What should OUR next steps be, as a group in addressing this topic?

3:00 PM: Break

3:15 PM: Round 2 (above)

4:15 PM: Maximum Mix In and Out Process (Continued)

Purpose:

Provide a way for small groups to have discussions that are borne witness by the larger group for co-learning and deep inquiry on issues, Peer-to-Peer Conversations – Leadership Discussions, feedback, needs of the ATTA, and other relevant issues.

Process:

Two groups are each taught about the In and Out Process and have an opportunity bring issues forward under watchful facilitation.

5:00 PM: Closing Activity

Through structured activity (i.e. impact circle, journaling, visual graphic mapping, etc.), participants individually and collectively assimilate and integrate their key insights both for their company and for the industry as a whole.

6:00 PM: Break

6:30 PM: Dinner/Evening Activity/Close

*Preliminary Agenda – Subject to change

The ATTA 360 is happening as a result of direct feedback from tour operators who have asked for the ATTA to facilitate a meeting of executive peers within this sector of the adventure tourism industry. Professional design and facilitation for our upcoming ATTA 360 are essential ingredients for the success of this landmark gathering.

The ATTA believes that investment in your company’s leaders exponentially impacts the performance of each and every organization in the market. In order to become the powerhouse adventure tourism could be in the world to preserve, protect, enrich, and educate around the globe, it is crucial to nurture and develop individual talents, shared vision, people leadership, and relationships.

It is in this spirit that the ATTA’s leadership and the principals of Moementum are bringing tour operator leaders together in a unique setting that facilitates free idea exchange, inspiration, and conversation that helps each attendee thrive amidst industry changes.

The Process

Each leader will be invited to complete a pre-ATTA 360 event survey on their topical needs, issues, and interests. Based on these inputs, a design will evolve which blends the following:

• Cohort sessions of smaller groups organized based on interest and topics
• Keynote inspirational speaker(s)
• Open space facilitating dialogue between ATTA leaders and industry leaders on issues relevant to the trade on a strategic level
• Brainstorming collaboration on activities relevant to the whole
• Small group coaching for business improvement
• Adventures and experiences that nurture visceral connection between attendees

Intention

• Leverage the energy started in 2010 at the original Leaders Circle event
• Develop a sense of community in which individuals can use each other as resources and support
• Strengthen relationships, giving the group the tools to increase their ability to work towards shared concerns, be productive together and fully understand one another’s needs and differences. Learn to resolve conflicts easily and quickly
• Inspire growth and development in everyone – as individuals, and the community as a whole, encouraging a stronger commitment to new levels of sustainable commercial success
• Plot the journey forward

Lead Facilitators

Moe Carrick ~ Moementum, Inc. Moe loves to help leaders transform themselves and their companies. When she is not doing that, she enjoys playing outside in glorious Central Oregon and can often be found digging in her garden or running local trails. In addition, Moe has woven a cohesive and provocative tapestry of personal leadership experiences, Fortune 100 consulting, academic and institutional learning, keynote addresses, authorship, strategic partnering, and masterful facilitation. She has 25 years of experience doing this work, which combines with her education to be what many folks laughingly call, “a senior practitioner.” She tries not to take those comments personally.

Jim Morris ~ Moementum, Inc. Jim’s background covers a lot of ground  but has one constant theme:  learning. Whether through coaching or facilitating for senior teams, or leading and participating in adventures in the outdoors, Jim’s curiosity shows-up in everything he does. His experience includes working as an executive in the public, private, and non-profit arenas, teaching leadership at Duke University and co-leading three successful start-ups. Jim’s consulting work ranges from helping clients dive into the world of sustainability and social responsibility to helping leadership teams find their sweet spot.

ATTA Leadership

	Shannon Stowell ~ ATTA President
	Chris Doyle ~ ATTA Vice President