Register Now for the 2012 Adventure Travel World Summit Announcing 2012 Keynote Speakers Swiss Pass Included in Registration Register Now for the 2012 Adventure Travel World Summit

Lucerne, the famous lakeside town in the heart of the Swiss Alps, will serve as Destination Host to the ATTA's ninth Adventure Travel World Summit.

Expected to draw 600 adventure tourism professionals from more than 50 nations, the ATWS will be held October 8-11 at the KKL Luzern, built by renowned architect Jean Nouvel.

Register Now
Members: $1150 | Non-Members: $1550


Why Go to The ATWS

What They Say about The ATWS

We don't attend any other shows other than the Summit because it's the perfect combination of networking, making serious business, and vacation at the same time. This is what the Summit is all about. ATTA get ready to see me every year.

Jure Gaspersic
Founder & CEO, Adventure Slovenia

Having been to all but one ATWS, it's been fascinating watching this "tribe" of ours grow and intermingle, become one and stand together proudly as examples of the best of the best in this niche industry of ours. Speaking to several new attendees, I heard over and over again, "These are my people! I never knew there were other people with a passion just like me." Well done, ATTA.

Allie E. Almario
Vice President, Myths & Mountains

The 2011 ATWS was a smashing success on many levels. I connected with many old friends, and made a number of new acquaintances and contacts that will no doubt be helpful in the future. The spirit of sharing and learning is alive and well among ATTA members. This Summit will be hard to top but I'm confident that the ATTA staff will rise to the occasion! Thank you for setting the stage for inspiration, friendship and growth.

Peter Grubb
President & Founder, ROW Adventures

I've never returned from a Summit yet that had such an inspired, connected and engaged group. We're all missing each other, missing the special moments that we shared together and the inspiration that followed. What you've created is so very special and we feel like one big family. Thanks for putting spring back into my step.

Trish Sare
Founder and Director, BikeHike Adventures

Year after year we grow with the help of the ATTA Summit. Even this year we met some very potential contacts and hopefully in the coming months it will turn into business. Thanks ATTA for holding an event which is neither only marketplace, nor just sessions — it is the perfect mix of the two which inspires us to create new business, through the lessons learned during the event and the contacts we make.

Amit Sankhala
Managing Director, Encounters Asia

This has been a life-changing experience, and I didn't even know I needed one.

Wade Gapes
Director of Operations
Parc Aventures Cap Jaseux

I entered the Summit as the usual British cynic and left completely inspired! Having been a member of ATTA for 3 years I finally found the time to attend the Summit and was greatly rewarded; everyone was so open to chatting through the adventure travel trade whether they were competitors or not. Humbled by the various lectures I attended as some truly inspirational speakers talked us through their various business models. Having now returned to the UK I have spent most days on the phone to the various contacts I have made in the States as to how to implement various projects and partnerships! I am a cynic converted!

Will Bolsover
Managing Director, Natural World Safaris Ltd.

Access more delegate testimonials

Latest News from the ATWS

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Interact with Key Media

More than 50 accomplished travel editors and journalists will attend the 2012 Summit. This world-class gathering of journalists will be available to tour operators, ground suppliers and destinations for one-to-one encounters during special Media Sessions.

See Media Sessions and Currently Registered Media

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Traveler Information Now Posted

Getting to and around Switzerland couldn’t be easier! From discounts up to 25% on SWISS airfare, to receiving an eight-day 1st class Swiss Pass with your registration, the ATTA and partners have lightened the logistic load for all 2012 Summit delegates.

Access Traveler Information

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Suggest a Speaker

Year-round, the ATTA recruits dynamic experts to speak at executive events, regional meetings and online Webinars, including the annual Adventure Travel World Summit.

Nominate a Speaker Today

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See Who’s Signed Up

Already representing more than 30 nations, the 2012 ATWS delegate roster shows your industry colleagues that have registered to attend.

Access Delegate List



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