2010 Summit Agenda

Masters of Ceremonies: Praveen Moman & Mei Zhang

View & Print: 2010 Adventure Travel World Summit Program [PDF]


Starts Ends
7:30pm Sunday, Oct. 3rd
‘Pub of the Night’ – Hotel Bar
Come join us at this local pub! No-host, Casual

Monday, October 4th Schedule:

7:00 AM 8:30 AM At-leisure Complimentary Breakfast for all Residential Delegates

7:30 AM 9:00 AM Lobby


8:30 AM 4:00 PM Conference Centre
(Day of Adventure Registration: 8:30am – 9:00am :: Kickoff at 9:00am)

Day of Adventures

Opening day networking adventures are made available to all Summit delegates. It gives our host destinations the opportunity to fully showcase their adventure travel potential, and to help connect visiting operators, agents and journalists with local suppliers.

Click here to see your Day of Adventure options for 2010!

4:30 PM 5:30 PM Peregrine Suite

Speaker and Journalist Reception(Invite Only)

5:30 PM 7:00 PM Auditorium

Special Presentations

[DDET From Armageddon to Utopia...Business as Unusual]
~ Costas Christ (See Bio)
~ Dr. Wallace “J” Nichols (See Bio)

We’d all likely agree that we’re not on the precipice of Armageddon, nor are we naïve enough to believe that creating a utopia, but between these extremes lies an opportunity for our industry to migrate our focus from what’s wrong in the world, to what is possible in the world. Our experts will pick up where our 2009 ATWS keynotes – often challenging and disturbing – left off, on creating a revolution, with new rules in which business as unusual must prevail.[/DDET]

[DDET Reinventing Conservation]
~ John Kasaona (See Bio)

In his home of Namibia, John Kasaona, whose work was featured in the recent film Milking the Rhino, is working on an innovative way to protect endangered animal species: giving nearby villagers (including former poachers) responsibility for caring for the animals. And it’s working. Kasaona, a leader in the drive to reinvent conservation in Namibia, knows there is a better way to see this relationship between people and environment. He’ll share ways in which conservation efforts are helping to improve the lives of rural people in Namibia by involving them in the management of the lands they live on — and the species that live there with them.[/DDET]

[DDET Accessing Creativity]
~ Judith Fein (See Bio)

Webster’s defines “creativity” as: The ability to transcend traditional ideas, rules, patterns, relationships, or the like, and to create meaningful new ideas, forms, methods, interpretations, etc.; originality, progressiveness, or imagination. And, according to Nietzsche, “You need chaos in your soul to give birth to a dancing star.” So, we’ll start this Summit off trying to discover the Leonardo da Vinci within us all. We’ll help delegates look inward and “stir it up” a little to access the really creative sides of ourselves – so that we are better equipped to further differentiate our companies, ideas, imaginings, messaging and unique selling propositions. This opener is supported with a 90-minute Crash Course workshop from 3-4:40PM on Tuesday, Oct. 5th, to help delegates put their new-found creativity to work in the real world.[/DDET]

7:00 PM 9:00 PM Osprey

Opening Night Dinner: A Scottish Shindig: Slainte

In the stunning surroundings of Cairngorms National Park, the 8th ATWS kicks off in style with VisitScotland’s full tilt Scottish Shindig. The Scots know how to party and their legendary hospitality will be to the fore at the Summit’s opening night.

Kicking off at 7pm in Osprey Arena, you’ll be rocked on arrival by tribal band Clanadonia, sample single malt Scotch Whisky from Scottish distiller, Diageo, and savour delicious Scottish recipes such as the incomparable haggis. The Shindig steps up a gear with a ceilidh (pronounced ‘Kayleigh’) led by local band Clachan Yell, who will introduce you to traditional, and it has to be said, energetic, Scottish dancing. Finally your toast for the evening, and we hope for ever more, will be ‘Slainte’(pronounced ‘slanj’) which is Scots Gaelic for ‘good health’.]

Dietary requirements for A Scottish Shindig: Slainte
Please email us at [email protected] to notify us of any special dietary requirements by 25th September.

Kilt Rental for A Scottish Shindig: Slainte
Why not get into the spirit of the evening and rent a kilt? VisitScotland has arranged a special discount for ATTA members – visit the ATTA website to find out more.

VisitScotland is delighted to have teamed up with Hector Russell Kiltmakers to offer a great deal on kilt rental for the Scotland Night at the Adventure Travel World Summit.

For guests staying at the Resort your kilt will be delivered to your room, for guest staying in the local area we will drop of at your accommodation.

  • Full kilt rental – £45
  • Informal kilt rental – £35

Payment can be made by card or cash prior to the start of the Scotland night.

To book please complete the Kilt Booking Form and measurement guide with your name, email address, hotel name and preferred tartan (please note we can not guarantee your tartan due to numbers available) and return by email to [email protected] or fax on +44 (0) 131 472 2223 by Monday 27 September.

Sponsored by:

After Hours ‘Pub of the Night’ – Mambos
Come join us at this local pub! No-host, Casual


Starts Ends
7:00 AM 8:30 AM At-leisure Complimentary Breakfast for all Residential Delegates Allander Room, Aviemore Inn

Summit Fitness

(7:10 AM – 8:00 AM)
Trekking Fitness Workout: Experience exhilaration to the summit and back! Brought to you by Fit for Trips

7:45 AM 8:45 AM Four Seasons Restaurant

Media in the AFAR Exchange

NEW for 2010! The first hour of the day (7:45 – 8:45am) will be dedicated exclusively to impromptu meetings for Editorial Media and Suppliers.

8:45 AM 11:45 AM Four Seasons Restaurant
Engage new partners in a comfortable, productive atmosphere at The AFAR Exchange Global Marketplace. Limited tables for incoming tour operator suppliers.Click here for more information.

Selling the Dream

(10:00 – 11:30 AM)
In a world where the Internet has become the dominant media channel, will still photography continue to play such an important role in the face of video’s popularity online? Is ‘a picture still worth a thousand words’ and can inspiring photography hold its own in the in face of emerging technology. Colin will explore ways of harnessing inspiration and aspiration to ‘sell the dream.’
~ Colin Prior, Photographer & Publisher

12:00 PM 1:30 PM Osprey


Join Norway for networking, lunch, and
a trip through the fjords of Norway!

1:30 PM 5:00 PM Four Seasons Restaurant

AFAR Exchange continues


Special Film Screening

(2:00 – 3:30 PM)
Milking the Rhino examines the deepening conflict between humans and animals in an ever-shrinking world. It is the first major documentary to explore wildlife conservation from the perspective of people who live with wild animals. Shot in some of the world’s most magnificent locales, Rhino offers complex, intimate portraits of rural Africans at the forefront of community-based conservation: a revolution that is turning poachers into preservationists and local people into the stewards of their land.
(USA 2008, Festival 83 min./Broadcast 54 min.)
~ John Kasaona – Assistant Director, Integrated Rural Development and Nature Conservation (IRDNC)
~ Keith W. Sproule – Tourism Advisor, WWF-Namibia

Alvie, Morlich & Glenmore Room

ATTA New Member Briefing

Have questions about joining the ATTA or your membership benefits? Join ATTA staff for a casual meeting to learn how to get the most of ATTA membership.

Outside the Centre

Summit Fitness

(3:40 – 4:00 PM)
Re-Energize your brain and body: Impromptu exercise session outside Aviemore Highlands Conference Centre. Follow the Leader thru footpaths, over playground equipment, and wherever else our feet take us… Brought to you by Fit for Trips

5:15 PM 5:45PM Auditorium

Adventure Tourism Research & Trends

~ Eric Brodnax, The Away Network at Orbitz Worldwide
~ Michaela Guzy, Travel + Leisure
~ Kristin M. Lamoureux, George Washington University
~ Shannon Stowell, Adventure Travel Trade Association

5:45 PM 7:15 PM Auditorium

Adventure Tourism Issues – Open Forum

In early September the ATTA polled all ATWS Delegates to select the topic we address in the Forum. Thank you for your response to our recent poll for the first ever live audience Forum topic. We have a topic winner! The most-chosen topic for this event on Tuesday evening is Adventure tourism – fire in the fireplace: tourism has the ability to harm but we believe also that it has the ability to heal and protect.

We are working on the final details and presenters for this fascinating conversation and look forward to having you join the conversation. For inspiration and reflection in advance, check out these interesting articles and blogs on the topic:

7:30 PM 9:30 PM Osprey


Brazilian seafood, fruit and music will
welcome delegates to Brazil Night!

After Hours ‘Pub of the Night’ – Old Bridge Inn
The Old Bridge Inn & Bunkhouse is delighted to welcome delegates of the Adventure Travel World Summit to the Cairngorms National Park. To extend our welcome, we invite all delegates to a special evening of late night dining and live music on Tuesday October 5th, as well as offering a 10% discount on food purchases for the duration of the Summit.
No-host, Casual


Starts Ends
7:00 AM 8:30 AM At-leisure Complimentary Breakfast for all Residential Delegates Allander Room, Aviemore Inn

Summit Fitness

(7:10 – 8:00 AM)
Minimum Daily Movement fitness workout: Sequence thru the minimum amount of a movement required daily for the maintenance of good mobility and function. Brought to you by Fit for Trips

9:00 AM 10:00 AM Auditorium
Transformative Thinking
Session I

10:00 AM 10:30 AM

Networking Break

Drop by the Alpine Energy Bar all day in the
foyer for alpine treats!

10:30 AM 11:30 AM
Session I

11:45 AM 1:15 PM Osprey


Experience the local hospitality and amazing food while we
transport you to the beautiful province of Québec, Canada.

1:30 PM 3:00 PM Peregrine Suite
Meet the Press
Crash Courses
Session I
Marketplace participants: these sessions will be repeated tomorrow 1:30 – 3:00 PM.

3:00 PM 3:30 PM Outside the Centre

Summit Fitness

(3:00 – 3:20 PM)
Re-Energize your brain and body: Impromptu exercise session outside Aviemore Highlands Conference Centre. Follow the Leader thru footpaths, over playground equipment, and wherever else our feet take us… Brought to you by Fit for Trips

3:30 PM 5:00 PM
Session I

5:15 PM 6:15 PM Osprey


Come sip some wine while you celebrate
the magic and mystery of Chile.

6:15 PM 7:00 PM Auditorium

Edinburgh Mountain Film Festival

The Edinburgh Mountain Film Festival is a lively and hip annual event which aims to entertain, enlighten and inspire its audience. Consisting of a blend of guest speakers, the very best adventure films and a series of exhibitions and workshops, the festival has quickly grown to be the largest of its kind in Scotland. The EMFF persuades up to 3,000 outdoor enthusiasts to spend a weekend indoors, celebrating the outdoors. Trekkers, climbers, hikers, bikers, kayakers and snowsport enthusiasts flock to the event in Scotland’s capital city each October. The EMFF is always delighted to hear from film-makers, and from potential event sponsors.

Stevie will present an uplifting and exciting selection of the very best adventure films, blending the incredible with the farcical, and adding a dash of hilarity with a healthy portion of genuine inspiration. The perfect way to kick back after a busy day at the summit!

7:00 PM

A Night Out in the National Park:
Or in Gaelic: Oidche anns a’ pàirc nàiseanta

We, the people in the surrounding communities of Aviemore and the Cairngorms, would like to offer you, our 2010 Adventure Travel World Summit Delegates, the chance to be our guests and to share a part of our lives in, ‘A Night Out in the National Park’. Local businesses and communities have come together to offer you an evening to remember!

You’ll have the option join in with some traditional Scottish music and dance at a ‘ceilidh’, sample our ‘Uisge Beatha’ (Whisky – Gaelic for ‘Water of Life’) at an exclusive tasting session, immerse yourself in our history and culture at specially planned events, watch our stunning wildlife enjoy their own brand of nightlife, or simply chill out at some of our local restaurants and bars. ‘A Night Out in the National Park’ is an opportunity for us to ‘Share & Inspire’ through an evening of friendship and relaxation in and around Aviemore within the beautiful Cairngorms National Park.

Book any of the following evening events online with Visit Cairngorm by September 22.

5:30pm – 8:30pm:
[DDET Exclusive Whisky Tasting and Tour – Dalwhinnie Distillery]

An exclusive visit to Dalwhinnie, at over 1073 feet one of the highest distilleries in the land, is an opportunity to sample the `Gentle Spirit` of the glen. See the distillers at work, harnessing the snow-fed waters of the Allt an t`Sluic, fresh from their journey through moorland heather, producing a wonderfully full-bodied, smooth and warming malt whisky. Dalwhinnie, in Gaelic ‘The Meeting Place`, was where, in the past, drovers from the north and west would meet before driving their cattle onwards to the markets in central Scotland.

Your evening will begin with a guided tour of the distillery followed by a tasting of 3 different drams – Dalwhinnie, Dalwhinnie warehouse dram and Talisker along with some traditional shortbread. You’ll be presented with your own whisky tumbler and a 5cl bottle of Dalwhinnie to see you through the rest of your time in Scotland or to take home and enjoy at your leisure. If you’re not too ‘foo’, or even full, after all that, there will be plenty of time to take in a bite of dinner at the Cairngorm Hotel on your return to Aviemore. Departure is at 5.30pm, so you’ll still have time to take in a quick cocktail with Chile!

Cost per person: £22 per head which includes return travel to Dalwhinnie from Aviemore, a whisky tumbler with 5cl bottle of Dalwhinnie and your tour of the distillery.

Places are limited to 50!

>>Book now

7:15pm – 10:00pm:
[DDET Dinner on the Strathspey Steam Railway]

Think hot oil, steam, white table cloths and tinkling cutlery. Come on board the Strathspey Highlander and watch the evening light across the mountains from the comfort of the dining car. Wander down to Aviemore Railway Station, enjoy dinner prepared by the Chefs of the Cairngorm Hotel in Aviemore on board and arrive back in time to enjoy some local entertainment in the hotel itself.

Cost per person: £32 per head includes your travel on the Strathspey Steam Railway and 3-course dinner with welcome canapés and coffee.

>>Book now

7:00pm – 10:15pm:
[DDET Evening wildlife watching – Speyside Wildlife]

For a chance to see Pine Martens and Badgers up close and personal, in a state of the art hide in the forest, join the Speyside Wildlife team this evening. The weather can vary enormously so please bring: gloves, a hat, thin layers of clothing rather than one heavy layer, a small torch and binoculars if you have them. Cameras are allowed, but the flash must be turned off. Try to wear non-rustling clothes and keep perfume to a minimum. If you’ve not managed to eat before embarking on this adventure and the sight of these nocturnal animals munching on peanut butter makes your tummy rumble don’t worry, you’ll still have time to grab a bite to eat in the Cairngorm Hotel when you get back!

Cost per person: £22 includes: free pick up and drop off from MAR, leaving 6.45pm, returning 10.15pm; guided visit to the hide. Please note – there are no “loo” facilities on site!

>>Book now

After Hours ‘Pub of the Night’ – Cairngorm Hotel
Come join us at this local pub! No-host, Casual


Starts Ends
7:45 AM 8:45 AM Osprey

Breakfast in Palestine

The warm and welcoming people of Palestine invite you to sample delicious middle eastern breakfast cuisine while discovering the unique and diverse experiences that capture the heart and soul of the magical land.

9:00 AM 10:30 AM Peregrine Suite

Session II

10:30 AM 11:00 AM

Networking Break

11:00 AM 12:00 PM
Session II

12:15 PM 1:45 PM Osprey


Join us for an Ecuadorian luncheon, hosted by
Mr. Patricio Tamariz Undersecretary for Tourism Marketing.

2:00 PM 3:30 PM Collaborative Learning
Session II

3:30 PM 4:00 PM Outside Conference Centre

Summit Fitness

(3:30 – 3:50 PM)
Re-Energize your brain and body: Impromptu exercise session outside Aviemore Highlands Conference Centre. Follow the Leader thru footpaths, over playground equipment, and wherever else our feet take us… Brought to you by Fit for Trips

4:00 PM 5:15 PM Auditorium

Session II

5:15 PM 6:30 PM Auditorium

Keynote Address – ATTA President, Shannon Stowell & Special Guests

7:00 PM 9:00 PM Osprey

Closing Ceremonies with Dinner

Join the fiesta, and drop your card in the hat for a chance
to win a trip for two to the state of Chiapas!

9:00 PM 11:00 PM Four Seasons Restaurant

Closing Night Party

Our final networking event! Come dance, drink, see spectacular images of Jordan, and be merry as we start to get ready for the 2011 Summit! No-host bar.

*Preliminary agenda subject to change.

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