Strategic Solutions
Subject matter experts deliver strategic insights and take-way concepts on core topics that can be employed immediately back at the office and in the field of operations for high return-on-investment.
Global Consumer Macrotrends Shaping Today’s Marketplace
Conflict in The Congo, The Gulf Oil Spill, Melting Glaciers and potato chips;
How they’re going to affect your business next year
With over 30 years of consumer marketing under his belt, Hugh doesn’t need a weatherman to know which way the wind blows. In this presentation, Hugh will look at some of the global consumer trends shaping business and society today. He’ll provide examples of how various brands are responding to these trends (some are doing it well, others…not so much), and what it all means to the adventure travel industry.
Hugh will discuss the changing balance between consumption and happiness; how brands are losing control of their own identities; why food is the next climate change; the latest in crisis management; the growth of “Opportourism;” the importance of “knowing your sausage” and more. As always, Hugh will encourage your interaction and collaboration.
~ Hugh Hough – President, Green Team
Visual Storytelling – Producing & Publishing Quality Video on a Dime
Get your prospect travelers as close to feeling, tasting and experiencing your adventures and destinations as possible through powerful videos that you, your staff, clients and guides capture.
If a picture’s worth a thousand words, then short-story-rich, compelling videos ought to be good for a few nights at the campfire. With online video so pervasive and more widely acceptable, more easily downloadable, production costs at a fraction of what they used to be, and raw, “unpolished” production quality often trumping the viral impact of slick-edited video, now’s the time to bring it to your world.
Learn from experts as they teach you how to script, film, produce and incorporate your videos into the online world.
~ Davin Hutchins – Founder and CEO, NOMADSLAND
~ John Canning – MediaSherpa
Discover, Engage & Deliver Awakening Destinations
Access the strategic road-map for discovering the next “hidden” emerging market destinations, as well as destinations rich in adventure potential, yet challenged by perceptual issues (e.g., destinations previously viewed as only sun and beach or winter-only holiday spots).
Case-study driven, tour operators, destinations, ground suppliers and accommodations gain insights into WHAT to look for when seeking new product, pairING consumer interests with increased incentives for local people in adventure tourism destinations. You’ll gain insights into creating, developing and marketing innovative and product with people, planet and profit in mind.
~ Christina Heyniger – Xola Consulting
~ Liza Masias – Director for Business Development Sales & Marketing, InKaterra
~ Mads Pihl – Tourism Consultant, Destination Arctic Circle Region
~ Chris Seek – President, Solimar International
Managing & Retaining Top-Notch Guides for Bottom-Line Impact
Our industry generally agrees that guides add some of the greatest value to consumers’ adventure travel experiences. Guides are part biologists, part performers and part mothers – it’s a craft that leads to travelers’ extraordinary off-the-beaten path experiences. A healthy evolution of the adventure industry demands that the consumer marketplace value guides more – a topic we’ve explored at previous ATWS events, first in 2005. It’s the industry’s responsibility to affect positive change in this arena – from finding, managing and retaining top-notch guides (especially local guides) around the world.
In this session, we’ll look at where we’ve been, where we’re at and where we need to be. We’ll explore how to market guides better for bottom-line impact while working to create support mechanisms that help to retain, develop and properly compensate guides so that “guiding” evolves into an esteemed, life-long profession.
~ Paul Easto, Wilderness Scotland
~ Myles Farnbank, Wilderness Scotland
