2010 Summit Agenda

[tab:MONDAY, OCT 4]
Starts Ends
Sunday, Oct. 3rd After Hours 'Pub of the Night' - Macdonald Highlands Hotel Bar Come meet Chris Chesak, Vice President of Business Development for a no-host casual gathering.

Monday, October 4th Schedule:
7:00 AM 8:30 AM At-leisure Complimentary Breakfast for all Residential Delegates
7:30 AM 9:00 AM Lobby

Registration
8:30 AM 4:00 PM Macdonald Conference Centre (Day of Adventure Registration: 8:30am - 9:00am :: Kickoff at 9:00am)

Day of Adventures

Opening day networking adventures are made available to all Summit delegates. It gives our host destinations the opportunity to fully showcase their adventure travel potential, and to help connect visiting operators, agents and journalists with local suppliers. Click here to see your Day of Adventure options for 2010!
4:30 PM 5:30 PM Peregrine Suite

Speaker and Journalist Reception
5:30 PM 7:00 PM Auditorium

Special Presentations

[DDET From Armageddon to Utopia...Business as Unusual] ~ Costas Christ (See Bio) ~ Dr. Wallace "J" Nichols (See Bio) We’d all likely agree that we’re not on the precipice of Armageddon, nor are we naïve enough to believe that creating a utopia, but between these extremes lies an opportunity for our industry to migrate our focus from what’s wrong in the world, to what is possible in the world. Our experts will pick up where our 2009 ATWS keynotes - often challenging and disturbing - left off, on creating a revolution, with new rules in which business as unusual must prevail.[/DDET] [DDET Reinventing Conservation] ~ John Kasaona (See Bio) In his home of Namibia, John Kasaona, whose work was featured in the recent film Milking the Rhino, is working on an innovative way to protect endangered animal species: giving nearby villagers (including former poachers) responsibility for caring for the animals. And it's working. Kasaona, a leader in the drive to reinvent conservation in Namibia, knows there is a better way to see this relationship between people and environment. He’ll share ways in which conservation efforts are helping to improve the lives of rural people in Namibia by involving them in the management of the lands they live on -- and the species that live there with them.[/DDET] [DDET Accessing Creativity] ~ Judith Fein (See Bio) Webster’s defines “creativity” as: The ability to transcend traditional ideas, rules, patterns, relationships, or the like, and to create meaningful new ideas, forms, methods, interpretations, etc.; originality, progressiveness, or imagination. And, according to Nietzsche, “You need chaos in your soul to give birth to a dancing star.” So, we’ll start this Summit off trying to discover the Leonardo da Vinci within us all. We'll help delegates look inward and “stir it up” a little to access the really creative sides of ourselves – so that we are better equipped to further differentiate our companies, ideas, imaginings, messaging and unique selling propositions. This opener is supported with a 90-minute Crash Course workshop from 3-4:40PM on Tuesday, Oct. 5th, to help delegates put their new-found creativity to work in the real world.[/DDET]
7:00 PM 9:00 PM Osprey

Scotland Opening Night Dinner

Sponsored by
After Hours 'Pub of the Night' - Mambos Come join us at this local pub! No-host, Casual
[tab:TUESDAY, OCT 5]
Starts Ends
7:00 AM 8:30 AM At-leisure Complimentary Breakfast for all Residential Delegates Foyer, Aviemore Inn

Summit Fitness

(7:10 AM - 8:00 AM) Trekking Fitness Workout: Experience exhilaration to the summit and back! Brought to you by Fit for Trips
8:45 AM 11:45 AM Four Seasons Restaurant Engage new partners in a comfortable, productive atmosphere at The AFAR Exchange Global Marketplace. Limited tables for incoming tour operator suppliers.Click here for more information. Auditorium

Selling the Dream

(10:00 - 11:30 AM) In a world where the Internet has become the dominant media channel, will still photography continue to play such an important role in the face of video’s popularity online? Is ‘a picture still worth a thousand words’ and can inspiring photography hold its own in the in face of emerging technology. Colin will explore ways of harnessing inspiration and aspiration to ‘sell the dream.’ ~ Colin Prior, Photographer & Publisher
12:00 PM 1:30 PM Osprey

Lunch
1:30 PM 5:00 PM Four Seasons Restaurant AFAR Exchange continues
Auditorium

Special Film Screening

(2:00 - 3:30 PM) Milking the Rhino examines the deepening conflict between humans and animals in an ever-shrinking world. It is the first major documentary to explore wildlife conservation from the perspective of people who live with wild animals. Shot in some of the world’s most magnificent locales, Rhino offers complex, intimate portraits of rural Africans at the forefront of community-based conservation: a revolution that is turning poachers into preservationists and local people into the stewards of their land. (USA 2008, Festival 83 min./Broadcast 54 min.) ~ John Kasaona - Assistant Director, Integrated Rural Development and Nature Conservation (IRDNC) ~ Keith W. Sproule - Tourism Advisor, WWF-Namibia		 Outside the Centre

Summit Fitness

(3:40 - 4:00 PM) Re-Energize your brain and body: Impromptu exercise session outside Aviemore Highlands Conference Centre. Follow the Leader thru footpaths, over playground equipment, and wherever else our feet take us… Brought to you by Fit for Trips
5:15 PM 5:45PM Auditorium

Adventure Tourism Research & Trends
5:45 PM 7:15 PM Auditorium

Adventure Tourism Issues – Open Forum

In this plenary session – an Adventure Travel World Summit first – appointed thought leaders will lead open debates and discussions pressing industry concerns. This summer, ahead of the Summit, the ATTA will poll pre-registered 2010 ATWS Delegates (exclusively) to identify which priority topics will be explored – topics will be drawn directly from industry feedback. Top vote getters, tallied by Aug. 31st, will result in the debated subject matter. With expert moderation, Delegates will be held accountable to preserve decorum to foster understanding, to tackle challenging issues, and to move toward common visions and solutions on matters we, our entire industry as a whole have considered, but not discussed openly, until now. Forum topics may include such concepts as:
  • Should we travel to countries that are politically controversial, such as Burma. How do we decide? What if our competitors have trips there? Do we include books challenging the government in our reading lists, and promote contributions to organizations opposed to oppressive governments?
  • Standards & Certification – What areas are standards and certifications needed? (e.g., safety, guides, ecotourism, sustainable tourism, etc.) Who’s responsible? Who audits? Who pays?
  • Should we leave some people and places alone? Are there situations where we as tourism professionals should protect a location by hiding it?
  • Mass tourism is encroaching into the adventure travel space – do we embrace the volume? Do we draw lines in the sand to preserve our specialization?
7:30 PM 9:30 PM Osprey

Dinner
After Hours 'Pub of the Night' - Old Bridge Inn Come join us at this local pub! No-host, Casual
[tab:WEDNESDAY, OCT 6]
Starts Ends
7:00 AM 8:30 AM At-leisure Complimentary Breakfast for all Residential Delegates Foyer, Aviemore Inn

Summit Fitness

(7:10 - 8:00 AM) Minimum Daily Movement fitness workout: Sequence thru the minimum amount of a movement required daily for the maintenance of good mobility and function. Brought to you by Fit for Trips
9:00 AM 10:00 AM Auditorium Transformative Thinking Session I
10:00 AM 10:30 AM

Networking Break
10:30 AM 11:30 AM Session I
11:45 AM 1:15 PM Osprey

Lunch
1:30 PM 3:00 PM Peregrine Suite Meet the Press Session I
  1. Print & Media
  2. Broadcast
  3. Internet
 Crash Courses Session I Marketplace participants: these sessions will be repeated tomorrow 1:30 - 3:00 PM.
3:00 PM 3:30 PM Outside the Centre

Summit Fitness

(3:00 - 3:20 PM) Re-Energize your brain and body: Impromptu exercise session outside Aviemore Highlands Conference Centre. Follow the Leader thru footpaths, over playground equipment, and wherever else our feet take us… Brought to you by Fit for Trips
3:30 PM 5:00 PM Session I
5:15 PM 6:15 PM Osprey

Cocktails
6:15 PM 7:00 PM Auditorium

Edinburgh Mountain Film Festival

Edinburgh Mountain Film Festival has a reputation for putting on the most inspiring outdoor experience you can have indoors! In an exclusive for the ATTA's 2010 Adventure Travel World Summit event, the EMFF comes north to the Highlands to entertain and inspire us with a diverse range of thrilling films from the world of adventure. Covering a range of outdoor activities and revealing some fascinating personal stories, this fun and exciting event will give you lots to talk about. Look out for a special preview screening of a world premiere!
7:00 PM

A Night Out in the National Park: Or in Gaelic: Oidche anns a’ pàirc nàiseanta

We, the people in the surrounding communities of Aviemore and the Cairngorms, would like to offer you, our 2010 Adventure Travel World Summit Delegates, the chance to be our guests and to share a part of our lives in, ‘A Night Out in the National Park’. Local businesses and communities have come together to offer you an evening to remember! You'll have the option join in with some traditional Scottish music and dance at a ‘ceilidh’, sample our ‘Uisge Beatha’ (Whisky – Gaelic for ‘Water of Life’) at an exclusive tasting session, immerse yourself in our history and culture at specially planned events, watch our stunning wildlife enjoy their own brand of nightlife, or simply chill out at some of our local restaurants and bars. ‘A Night Out in the National Park’ is an opportunity for us to ‘Share & Inspire’ through an evening of friendship and relaxation in and around Aviemore within the beautiful Cairngorms National Park. Book any of the following evening events online with Visit Cairngorm by September 22. 6:15pm – 11:30pm: [DDET Highland Fling Ceilidh Night – CairnGorm Mountain]

Ride on the mountain railway up to the UK’s highest restaurant, The Ptarmigan for a traditional Highland Buffet made with delicious local produce and dancing to Clachan Yell, your fabulous ceilidh band from ‘Scotland Night’! Don't worry if you can’t remember all the steps from Monday evening, the band will see you right, and as long as you’re having fun and working off your pudding, that’s the main thing!

Cost per person: £35 includes transport from Aviemore to the top of the mountain and back again, 2-course dinner with coffee and as much dancing as you can manage! Buses departing 6:15pm, returning approx 11:30pm. Please make sure you book before 22nd September!!! >>Book now [/DDET] 5:30pm – 8:30pm: [DDET Exclusive Whisky Tasting and Tour – Dalwhinnie Distillery]

An exclusive visit to Dalwhinnie, at over 1073 feet one of the highest distilleries in the land, is an opportunity to sample the `Gentle Spirit` of the glen. See the distillers at work, harnessing the snow-fed waters of the Allt an t`Sluic, fresh from their journey through moorland heather, producing a wonderfully full-bodied, smooth and warming malt whisky. Dalwhinnie, in Gaelic 'The Meeting Place`, was where, in the past, drovers from the north and west would meet before driving their cattle onwards to the markets in central Scotland.

Your evening will begin with a guided tour of the distillery followed by a tasting of 3 different drams - Dalwhinnie, Dalwhinnie warehouse dram and Talisker along with some traditional shortbread. You’ll be presented with your own whisky tumbler and a 5cl bottle of Dalwhinnie to see you through the rest of your time in Scotland or to take home and enjoy at your leisure. If you’re not too ‘foo’, or even full, after all that, there will be plenty of time to take in a bite of dinner at the Cairngorm Hotel on your return to Aviemore. Departure is at 5.30pm, so you’ll still have time to take in a quick cocktail with Chile! Cost per person: £22 per head which includes return travel to Dalwhinnie from Aviemore, a whisky tumbler with 5cl bottle of Dalwhinnie and your tour of the distillery. Places are limited to 50! >>Book now [/DDET] 7:15pm – 10:00pm: [DDET Dinner on the Strathspey Steam Railway]

Think hot oil, steam, white table cloths and tinkling cutlery. Come on board the Strathspey Highlander and watch the evening light across the mountains from the comfort of the dining car. Wander down to Aviemore Railway Station, enjoy dinner prepared by the Chefs of the Cairngorm Hotel in Aviemore on board and arrive back in time to enjoy some local entertainment in the hotel itself.

Cost per person: £32 per head includes your travel on the Strathspey Steam Railway and 3-course dinner with welcome canapés and coffee. >>Book now [/DDET] 7:00pm – 10:15pm: [DDET Evening wildlife watching – Speyside Wildlife]

For a chance to see Pine Martens and Badgers up close and personal, in a state of the art hide in the forest, join the Speyside Wildlife team this evening. The weather can vary enormously so please bring: gloves, a hat, thin layers of clothing rather than one heavy layer, a small torch and binoculars if you have them. Cameras are allowed, but the flash must be turned off. Try to wear non-rustling clothes and keep perfume to a minimum. If you’ve not managed to eat before embarking on this adventure and the sight of these nocturnal animals munching on peanut butter makes your tummy rumble don’t worry, you’ll still have time to grab a bite to eat in the Cairngorm Hotel when you get back!

Cost per person: £22 includes: free pick up and drop off from MAR, leaving 6.45pm, returning 10.15pm; guided visit to the hide. Please note - there are no "loo" facilities on site! >>Book now [/DDET]
After Hours 'Pub of the Night' - Cairngorm Hotel Come join us at this local pub! No-host, Casual
[tab:THURSDAY, OCT 7]
Starts Ends
7:45 AM 8:45 AM Osprey

Breakfast in Palestine

The warm and welcoming people of Palestine invite you to sample delicious middle eastern breakfast cuisine while discovering the unique and diverse experiences that capture the heart and soul of the magical land.
9:00 AM 10:30 AM Peregrine Suite Marketplace Session II
  1. Print & Media
  2. Broadcast
  3. Internet
 Session II
10:30 AM 11:00 AM

Networking Break
11:00 AM 12:00 PM Session II
12:15 PM 1:45 PM Osprey

Lunch
2:00 PM 3:30 PM Collaborative Learning Session II
3:30 PM 4:00 PM Outside Conference Centre

Summit Fitness

(3:30 - 3:50 PM) Re-Energize your brain and body: Impromptu exercise session outside Aviemore Highlands Conference Centre. Follow the Leader thru footpaths, over playground equipment, and wherever else our feet take us… Brought to you by Fit for Trips
4:00 PM 5:15 PM Auditorium Session II
5:15 PM 6:30 PM Auditorium

Keynote Address & Closing Remarks - ATTA President, Shannon Stowell
7:00 PM 9:00 PM Osprey

Closing Ceremonies with Dinner
9:00 PM 11:00 PM Four Seasons Restaurant

Closing Night Party

Our final networking event! Come dance, drink, see spectacular images of Jordan, and be merry as we start to get ready for the 2011 Summit! No-host bar.
[tab:END] *Preliminary agenda subject to change.

© 2010 Adventure Travel Trade Association · 601 Union Street, Suite 4200 · Seattle, WA 98101 U.S.A. · +1 360.805.3131

A group of hikers climb toward Fiachaill Coire An Lochain
in the Cairngorm National Park, Scotland.
Image: P.Tomkins/VisitScotland/Scottish Viewpoint

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