Summit Agenda

October 6th

Check-In

7:30 AM - 8:30 AM Oct 6, 2014
INEC

Day of Adventures

8:00 AM - 4:00 PM Oct 6, 2014
INEC
Plenary Session

Conservation Travel: Making Wildlife Worth More Alive than Dead

5:00 PM - 6:30 PM Oct 6, 2014
Auditorium
SESSION DESCRIPTION
Across the globe our natural capital is overdrawn, and that has a direct impact on the financial capital of businesses involved in tourism. Wildlife is threatened by criminal poaching and wildlands are being destroyed for short term profit. In most places around the world, the value of living wildlife can’t seem to match the value of it dead, but tourism can change that. World Wildlife Fund leaders will show how adventure travel can make positive economic waves throughout a community and make wildlife worth more alive than dead.
Dining

Ireland’s Opening Night Dinner

7:30 PM - 9:30 PM Oct 6, 2014

October 7th

Networking

Marketplace

8:00 AM - 1:00 PM Oct 7, 2014
INEC
SESSION DESCRIPTION
The 2014 Global MARKETPLACE features 130 inbound tour operators, accommodations and destinations from around the world and provides a focused setting to connect with potential partners, hold business meetings and promote your brand. A global delegation of Buyers (outbound tour operators, wholesalers and travel advisors) attend our marketplace as it facilitates quality introductions and product development discussions.

Coffee Break

10:00 AM - 10:30 AM Oct 7, 2014
Dining

Lunch

1:15 PM - 2:45 PM Oct 7, 2014
INEC

Breakout Sessions

3:00 PM - 5:00 PM Oct 7, 2014
INEC
SESSION DESCRIPTION
Details about Breakout Session topics and format coming soon.

Coffee Break

5:00 PM - 5:30 PM Oct 7, 2014
Plenary Session

Safety First: Setting the Standards for Adventure Travel

5:30 PM - 7:00 PM Oct 7, 2014
Auditorium
SESSION DESCRIPTION
To ensure that our guests and our businesses are protected, we must explore and advance initiatives together that address safety, risk management, guide training and standards. In this forum, relevant to all delegates, we’ll provide an overview of the current state of adventure travel standards, highlighting countries that already have guide training programs in use. We’ll invite leaders from the adventure travel community’s largest companies to share their views on standards and regulation and discuss the role of the ATTA in securing a commitment to this issue from the entire adventure travel industry.
Dining

Dinner

7:15 PM - 9:15 PM Oct 7, 2014
INEC

October 8th

MediaConnect

9:00 AM - 12:30 PM Oct 8, 2014
Auditorium
SESSION DESCRIPTION
ATTA’s MediaConnect sessions deliver a Summit format mixing media tips and trends from top travel journalists, bloggers and media experts. Tour operator and destination specialist delegates receive an opportunity to pitch to an impressive field of international, top-tier and emerging media. During each 90-minute session, gain insight into the working world of the media – and then seize nearly a full hour to try your pitch to specific media contacts seeking story ideas related to your adventure travel business. A Q&A Corner, Storytelling Corner and a Blogger Corner will also be available where you can meet and ask questions to media and Storytelling experts.

Coffee Break

10:30 AM - 11:00 AM Oct 8, 2014
Dining

Lunch

12:45 PM - 2:15 PM Oct 8, 2014
INEC

Breakout Sessions

2:30 PM - 4:30 PM Oct 8, 2014
INEC
SESSION DESCRIPTION
Details about Breakout Session topics and format coming soon.

Coffee Break

4:30 PM - 5:30 PM Oct 8, 2014
Plenary Session

Going Head-to-Head with Your Digital Future

5:45 PM - 7:15 PM Oct 8, 2014
Auditorium
SESSION DESCRIPTION
Where should you invest your time, energy and resources as the digital landscape changes before your eyes? Leaders from Google, Facebook and TripAdvisor will share center stage to help you better understand the past and present of online travel and advise you on how to face the future head-on.
Networking

Cocktails

6:45 PM - 7:45 PM Oct 8, 2014
INEC

Free Night to Explore Killarney

7:45 PM - -1:59 AM Oct 8, 2014

October 9th

Plenary Session

Condensed Trends for the Travel Professional

9:00 AM - 10:30 AM Oct 9, 2014
Auditorium
SESSION DESCRIPTION
We will deliver this hour of trends and research in simple, easily digestible pieces. Our research experts know what is relevant for adventure tourism professionals and won’t waste any time when they deliver information you need to make short- and long-term business decisions. Hot topics include digital marketing, traveler lifestyle and motivation, youth markets, mobile booking, etc. You’re already shaping the future of travel; we’ll make sure you receive valuable insights on how to frame these issues within your business.

Coffee Break

10:30 AM - 11:00 AM Oct 9, 2014
Plenary Session

Adventurous Journeys: Case Studies Worth Talking About

11:00 AM - 12:30 PM Oct 9, 2014
Auditorium
SESSION DESCRIPTION
Many adventure travel companies have survived profound and game-changing experiences en route to success. We can learn a lot from others’ stories of the importance of taking the longer, riskier and often more challenging paths to do well, by doing right. We’ll welcome to the stage several of our peers who will share insights about how they’ve managed to create compelling adventure product that does not exploit people or nature, but helps both. They’ll offer anecdotes of serious challenges faced, how they dealt with seemingly insurmountable obstacles and unforeseen forks in the road, and how they rallied stakeholders along the way. We invite you to draw on the wisdom of their collective hard-earned experiences. An open question-and-answer session will provide practical and personal advice so you’ll be better equipped to address business challenges and emerge triumphant.
Dining

Lunch

12:45 PM - 2:15 PM Oct 9, 2014
INEC
Networking

Open Networking

2:15 PM - 4:15 PM Oct 9, 2014
INEC

Coffee Break

4:30 PM - 5:00 PM Oct 9, 2014

Adventure in Motion: ATTA Inaugural Film Screening

5:00 PM - 6:45 PM Oct 9, 2014
Auditorium
SESSION DESCRIPTION
Advance screenings and intimate conversations with filmmakers will entertain delegates at the ATWS’ first adventure film screening. Selections, drawn from international film festivals, will help draw attention to the role of creative storytelling in motivating travelers to pack their bags, to distinguish destinations and tour operators from their competitors, and to advance important causes.
Dining

Dinner

7:00 PM - 9:00 PM Oct 9, 2014
INEC

Closing Night Party

9:00 PM - 12:00 AM Oct 9, 2014
INEC
SESSION DESCRIPTION
Is it still ‘work' if you're mingling and dancing with friends new and old? It certainly is if it’s the Summit's Closing Night Party, sponsored by Jordan and Columbia! Come swing to the DJ, enjoy Jordanian imagery, and keep the networking going long into the night! Cash bar only.
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