EDU Blog Posts | Adventure Travel Trade Association
22
Jul
2016

AdventureEDU Leverages Nepal Guides with 8-day Guide Training

By Hilary Lewkowitz

Adventure travel guides from around Nepal came together in Kathmandu for the inaugural AdventureEDU Guide Training held June 13 – 20, 2016. With over eighty applicants, the twenty-two pre-selected guides, including three women, attended the training to help improve current skills and gain new perspectives on how to accelerate themselves… Read More

25
Jun
2016

First ATTA AdventureEDU Training in Caucasus Stimulates Partnerships, Innovation and Community

By Chris Doyle, ATTA Executive Director-Europe

In cooperation with the USAID Missions in Armenia and Georgia, the Adventure Travel Trade Association visited Georgia and Armenia last fall to assess the readiness of adventure tourism  in the region by investigating the levels of public-private-NGO sector cooperation, understanding locals’ perspectives and identifying the most apparent needs and opportunities… Read More

19
May
2016

Free ATTA AdventureEDU Preview Webinar: Quantifying Results of Content Marketing Campaigns

The journey to purchasing an adventure travel trip can be long and complex, with a variety of choices at every turn that shape travelers’ dreams, plans and ultimately purchase decisions. Understanding and analyzing the content used in making adventure travel trip decisions is vital to successful selling. In this webinar,… Read More

13
May
2016

Why You Shouldn’t Leave “Inspiration” and Demand Generation to the DMOs and Big Brands

By Matthew Barker of I&I Travel Media

As every adventure travel business knows, the customer journey begins long before they pack their suitcase and head to the airport. A typical adventure traveler could have been planning their trip for weeks, months or even years prior to making a booking. People draw on a vast amount of online… Read More

20
Apr
2016

Avoid These Two Top Pitfalls When Creating Your Company’s Adventure Travel Itineraries

By Maria Borisov and Nicole Petrak

We interviewed three successful adventure travel tour operators: Russell Walters of Northern Outdoors, Dr. Antonia Neubauer of Myths & Mountains and Kathy Dragon of Whole Journeys,  about their best selling itineraries to find out their secrets to success. In this four part series we cover the key features of successful adventure… Read More

4
Mar
2016

Bridging Peak Seasons with Fresh Adventure Product

By Hilary Lewkowitz

More than 30 adventure travel companies from Alberta, Canada gathered February 17 – 18 at the Delta Lodge at Kananaskis to join an AdventureEDU event focused on building new products for shoulder seasons and improving safety and risk management practices. The event, supported by Travel Alberta, featured courses in Product… Read More

26
Feb
2016

Designing Travel Experiences: 5 Must Have Features For A Successful Adventure Itinerary

By Maria Borisov and Nicole Petrak

We interviewed three successful adventure travel tour operators: Russell Walters of Northern Outdoors, Dr. Antonia Neubauer of Myths & Mountains and Kathy Dragon formerly of Whole Journeys, about their best selling itineraries to find out their secrets to success. In this four part series we cover the key features of successful… Read More

27
Jan
2016

Industry Driven Adventure Guide Training

By Dan Moore, AdventureEDU Educator, Contributor to AdventureEDU’s Guide Training program, and CEO of Pandion Consulting & Facilitation

Comprehensive Adventure Travel Guide Training: Built Around a New Industry Standard From lengthy discussions at Adventure Travel World Summits, to conversation threads on the HUB, the Adventure Travel community has been requesting assistance and more training resources for adventure guides for many years. As part of a long term response,… Read More

16
Dec
2015

Refreshing the Message: Five Strategies for Rebuilding Destination Brands

By Natasha Martin, AdventureEDU Educator and Sustainable Tourism Consultant

Many of the destinations in which we provide adventure tourism experiences are challenged by the negative perceptions tourists can hold; whether they are old hangovers of memories of civil war and political upheavals (such as in Bosnia, which is now an exceptional mountain destination) or outdated images of the product… Read More

8
Dec
2015

Continuing Education In The Balkans As The Region Gears Up For AdventureNEXT

By Maria Borisov and Gergana Nikolova

In October 2015, Kosovo hosted the second of a two-part series of AdventureEDU training events.  The two and a half day event took place in Pristina, Kosovo, and was supported by the USAID EMPOWER Project and the USAID REG Project, who funded the presence of the regional participants from Albania, Macedonia and Serbia. The increased focus… Read More

17
Nov
2015

Nepalese Adventure Businesses Refine Safety and Risk Management Practices

By Maria Borisov

On October 31, 2015, the city of Kathmandu, Nepal hosted a one-day AdventureEDU training event sponsored by Tourism Cares, Samarth-Nepal, and the Adventure Travel Trade Association, in conjunction with AdventureWeek Rebound Nepal on the GHT.  The course, Adventure Travel Operator Safety and Risk Management was taught by EDU Educator, Gordon… Read More

25
Sep
2015

AdventureEDU Events In Chile Provide Practical Sales & Marketing Tools

By Maria Borisov and Christina Beckmann

On Sep 1 and Sep 3, 2015, the cities of Santiago and Temuco, Chile, each hosted one-day AdventureEDU training events. Courses offered in the events were Adventure Tourism Market Trends, Adventure Tourism Marketing, and Selling Skills, providing practical marketing knowledge and sales experience to help companies grow and expand their… Read More

   
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