Course Overview | Adventure Travel Trade Association

AdventureEDU Course Offerings

Expert designed courses across five major business subjects are offered in two formats:

  • Online from our a la carte library, or customized for your group
  • In your destination by our expert educators to best fit your region’s needs

In-field and customized offerings are available across five major subject areas. Destinations can choose from our pre-set packages in our JumpStart Course or design a custom program.

We currently have a marketing course, Marketing Strategies for Adventure Travel Tour Companies, available online in both English and Spanish (ATTA members get a discount on the English and Spanish course). Two new AdventureEDU courses will be added to our online library in Fall of 2015. Sign up to get email updates for AdventureEDU Online Courses.

In-Destination Packages

We currently have two packages available for in-the-field instruction.

Destinations can choose from one our pre-set packages – JumpStart or Adventure Community Builder – or design a custom program.

Our Adventure Community Builder two day program combines an adventure tourism industry brief with facilitated group networking and strategic planning to bolster your region’s adventure travel offering. Participants will work closely with regional peers and leave with both short and long term action plans.

Our Adventure JumpStart one day program provides participants with practical tools and knowledge across three courses chosen from five options, and delivered by industry experts. A capstone exercise will be given to emphasize product development, marketing or safety as desired.

How You’ll Benefit
  • Learn from professionals who have real experience building successful adventure travel businesses
  • Enjoy workshop content tailored to your destination or company’s level of development and specific interests
  • Gain knowledge and practical tools you can apply immediately to strengthen your business, such as safety management, product development and marketing techniques

AdventureEDU Guide Training Program

The Adventure Travel Trade Association (ATTA) is helping to raise the bar for professional adventure travel guides. In addition to being networked with the most respected tour operators, outfitters, and media, the ATTA is also leading the industry working group charged with creating the first internationally recognized guide qualification and performance standard. Our AdventureEDU Guide Training program has been developed by the professional guides, trainers, and adventure travel operators at the forefront of shaping guide standards.

Learn more

AdventureEDU Workshop with Visit Greenland

Greenland’s new brand, Pioneering Nation, has firmly positioned the country as an adventure destination. As an emerging destination, establishing strong relationships with regional destination partners such as Iceland as well as tour operators with loyal adventure travelers, is a priority.

Read This Case Study


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