JumpStart Courses | Adventure Travel Trade Association

JumpStart Courses

Courses in five subject areas cover topics necessary for destination managers and tour operators to build a successful adventure tourism market. The JumpStart Package includes a choice of three courses to best fit your destination’s current needs.

Additional courses may be added. Cost depends on course and complexity of customization along with location and facilitation/educator needs.

Example JumpStart Agenda

8:30-9:00 AM Official Welcome and Introductions
9:15-10:15 AM Adventure Travel Industry Trends, with Questions & Answers
10:15-10:30 AM Short Break
10:30-11:45 AM How to Create Adventure Packages that Deliver Visitors

  • Understand the elements of successful adventure products and services
  • Small group exercises
12:00-1:00 PM Lunch
1:15-2:45 PM Adventure Marketing for Destinations
2:45-3:00 PM Coffee Break and Networking
3:00-4:45 PM Exercise in Marketing to the Adventure Travel Customer
Small Group Exercises
4:45-5:10 PM Conclusion and Official Workshop Closing

Optional Add-Ons

The options below can be added to an existing JumpStart or Community Building AdventureEDU package.

Marketing and PR

The ATTA will bring exposure to your destination through a press release to ATTA’s media connections and AdventureTravelNews subscribers (20,000+ industry professionals). In addition an AdventureTravelNews article will be amplified through ATTA’s social channels and ATTA’s industry partners.

Cost: $2,500


Access ATTA members’ experience and expertise through a specific and targeted QuickPoll survey sent to tour operators and travel advisors about your destination and its perception. QuickPoll results are shared with the ATTA membership via the HUB and are also available for you to share with your constituents.

Note: Standard QuickPoll template will be used; three custom questions may be added by the destination.

Cost: $5,000

Graphic Facilitation

Drawing visuals that are created in real time, a
graphic facilitator will create images that capture your conversations, strategies and brainstorming sessions. These resources create context and capture the wisdom of the group. Graphics are shared with the group post training.

Estimated Cost: $3,750

(travel expenses may vary)

ATTA Memberships

As part of your strategy to advance adventure travel tourism in your destination, membership in the ATTA is a long-term solution that can provide continued guidance before and after an AdventureEDU. The ATTA offers a $150 discount to membership in the ATTA for all AdventureEDU attendees for their first year. The Executive Director in your region can discuss ways for your destination to subsidize memberships for tour operators.

Estimated Cost: To be discussed, based on number of potential members

Custom Course

The ATTA AdventureEDU team will work with you to create a custom course to fit your destination’s needs.

Price: Please Inquire

What Clients Are Saying About AdventureEDU Educators

“I have known Richard Weiss since the mid 90’s from travel circles. Can’t think of anyone I, or any I know in the industry, hold in higher regard. I find his strengths are vast. Sales procedures and training are strong suits. Training management on how to get to higher margins another.”

Dan Austin, President
Austin Lehman Adventures

“Richard Weiss exercised great positive influence on our entire company with a workshop on how to best function as a highly effective team. Productivity, staff communications, and plain old basic team spirit all benefited enormously from his user-friendly mentoring.”

John McKeon VP
Passenger Services, Quark Expeditions

“Jack Delf is a highly competent consultant / trainer who assisted me with both the conceptual vision of my programme and its practical implementation. Jack has the unique skill set of impressive theoretical knowledge as well as practical, hands on experience gained from building and managing a company dedicated to sustainable tourism; this made his contribution to the development of my programme invaluable. Jack not only designs and delivers course materials that show great knowledge and enthusiasm for the subject, he is also a seasoned trainer in new and emerging forms of tourism, travel marketing and entrepreneurship for tourism SMEs. Jack is dynamic and remarkably personable and very generous with his time.”

Manager of European Heritage Days Programme, Manager of Sustainable Tourism Capacity Building Programme, Directorate General II – Democracy

“Kathy Dragon is leading an educational webinar series for Members of our non-profit. Her knowledge of social media, marketing, strategy, and web 2.0+ is extraordinary, and her delivery and professionalism is second to none. Kathy’s work with STI has brought incredible value to our organization. I highly recommend Kathy to anyone interested in her areas of expertise.”

Marketing & Sustainability Director at Natural Habitat Adventures

Subtotal: $
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