Course Areas | Adventure Travel Trade Association
 

Course Areas

Adventure Definition and Concepts

Seminars in the Adventure Definition and Concepts course area provide an overview of the adventure travel sector including market size, characteristics and preferences of international adventure travelers, and market trends.

Seminars in this course area are designed for policymakers, tourism ministry staff and tour operators new to the field of adventure tourism. Seminars provide the necessary foundation for understanding the sector.

What You’ll Learn

  • The history and roots of the modern commercial adventure travel industry
  • How today’s market of adventure travelers looks in terms of traveler age, gender, spending behaviors and destination and activity preferences
  • How the industry is rapidly expanding and evolving as a result of changing traveler preferences
  • How to position your destination or company for success in the global adventure tourism marketplace

Adventure Travel Product Development and Marketing

Seminars in the Adventure Travel Product Development and Marketing course area provide tourism ministry staff and adventure travel tour operators with information about Adventure Travel product creation best practices. Seminars include case study reviews demonstrating exactly how other successful businesses have crafted and sold exceptional adventure tourism itineraries.

Seminars in this course area are designed for tour operators interested in expanding their existing adventure tourism business, or tour operators new to the sector. Seminars may also be helpful for tourism ministry staff who desire a greater understanding of the challenges and opportunities faced by adventure tour operators.

On request, educators leading seminars in Adventure Travel Product Development and Marketing can offer a Monthly Follow-Up Consultation service for periods of three to twelve months. This service is very useful for small businesses who may have questions as they go about implementing the tools and techniques they have gained in the training.

What You’ll Learn

  • Techniques for viewing natural, cultural and activity assets through an adventure lens
  • Strategies for creating the most distinctive, sustainable and engaging adventure travel itineraries
  • Guidelines for assembling your destination’s best adventure tour packages
  • Successful ways to integrate volunteer tourism offerings in your adventure products
  • Key features of productive partnerships and how to establish them
  • Best practices for creating and executing winning social media marketing plans
  • Techniques to help you make the most of public relations opportunities and tourism trade shows

Operational Excellence

Seminars in the Operational Excellence course area provide tourism ministry staff and tour operators with practical guidance for managing growing and thriving adventure travel businesses.

Seminars in this course area are designed for tour operators with existing adventure tourism business who would like to improve their operational performance to increase sales and reduce costs, or tour operators new to the sector who want to establish their operational processes according to best practices.

On request, educators leading seminars in Operational Excellence can offer a Monthly Follow-Up Consultation service for periods of three to twelve months. This service is very useful for small businesses who may have questions as they go about implementing the tools and techniques they have gained in the training.

What You’ll Learn

  • How to maximize in-person and mediated sales: learn the best telephone sales techniques and strategies for sales negotiations via email
  • Effective listening for customer needs and priorities, with both trade partners and direct clients
  • How to anticipate customer needs and create raving fans
  • Effective and fulfilling intra-office communications for maximum esprit-de-corps and customer satisfaction
  • How to analyze team dynamics and solve potential communication challenges before they occur

Adventure Travel Operator Safety and Risk Management

Seminars in the Adventure Travel Operator Safety and Risk Management course provide tourism ministry staff with information about the types of risk and safety issues associated with adventure tourism and examples for managing these risks at the destination level through policies and safety training programs.

Tour operators learn the types of risk management plans that every company should have in place, best practices for communicating with guests about safe practices while on trips, customer service expectations, and specific legal requirements which may be present in different countries. Tour operators may receive specific instruction on best practices for safe guiding of particular types of activities, such canyoning, whitewater rafting mountain biking, rock climbing, and mountaineering.

Safety and Risk Management courses may include theoretical classroom instruction as well as skills training in the field for guides.

Seminars in this course area are designed for adventure travel tour operators who wish to build or improve safety management and skills. Seminars are also very useful for tourism ministry staff in need of an overview of safety issues associated with the adventure tourism industry and recommendations for how to support local tour operators in providing safe trips.

On request, educators leading seminars in Adventure Travel Operator Safety and Risk Management can offer a Monthly Follow-Up Consultation service for periods of three to twelve months. This service is very useful for small businesses who may have questions as they go about implementing the tools and techniques they have gained in the training.

What You’ll Learn

  • General regulations and laws governing adventure travel internationally and in your home country
  • Standards and guidelines for safe and sustainable adventure tour operation as they are gaining global acceptance
  • How safety management can serve as a competitive advantage for destinations
  • Frameworks for qualifying industry participants on risk management and business management
  • How to implement Leave No Trace practices
  • How guides can provide instruction and guidance to unskilled guests
  • Types of voluntary standards in use worldwide
  • Types of regulatory approaches to safety management in use worldwide
  • Approaches for bring public and private sectors together to create safety standards for your destination

Adventure Travel Legal Matters

Seminars in the Adventure Travel Legal Matters course help tour operators understand how to manage organizational and operational risks from a legal perspective. Legal concerns regarding becoming an employer to working with suppliers, as well as how to be sure you are in compliance with applicable laws are covered.

Seminars in this course area are designed to provide practical information to adventure travel tour operators working multiple countries with an interest in reducing risk from exposure to legal issues. They are also useful for tourism ministry staff who require a general knowledge of the adventure industry and the legal issues which pertain to it.

What You’ll Learn

  • Learn about the numerous federal, state and local laws which may apply to your adventure business.
  • What you should do to protect intellectual property such as trademarks, copyright, patents and trade secrets
  • How to create important written agreements from your suppliers/vendors which include protections for your business
  • What type of disclaimers necessary for your booking terms and conditions
  • Key attributes of employment contracts
  • The use of non-compete agreements
  • The importance of an employee handbook
   
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