Wrap Up

Adventure Means Business

With topics like customer service, the future of capitalism, the peer-to-peer economy and offline strategies, the plenary sessions for the ATTA’s first AdventureELEVATE conference might have sounded like standard business fare to outsiders. But inside the conference center at the Snowmass Westin, attendees were nodding heads, taking furious notes and tweeting up a storm while heavy hitters from the travel sphere gave keynote talks on the theme “Adventure Means Business.”