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$2500 for National Tourism Boards

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$1500 for State Tourism Boards

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$1000 for City / County Tourism Boards

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ATTA assists organizations throughout the world to connect with the adventure travel industry, learn what’s happening in the world of adventure travel, promote local adventure tourism, and secure ATTA assistance for special initiatives that benefit both your interests and those of the greater adventure travel community. Plus, your investment in the ATTA helps us pursue initiatives that drive industry-wide growth.

Membership benefits include:

Tourism Promotion

FAM tour promotional opportunities

FAM opportunities can be posted within The Hub and accessed by all members as well as promoted through Prosper e-newsletter. Additional promotional opportunities are available in conjunction with larger partnership/sponsor agreements. The ATTA will work with you to promote your FAM tour to our list of adventure travel media and appropriate tour operators.

Journalist Alerts

ATTA facilitates relationships between journalists worldwide, in trade/industry and consumer print, broadcast and web-based mediums – both within the tourism industry and mainstream media by helping to pair media with the appropriate members based on specific media-driven queries.

Discounted tour operator memberships

You can offer a number of discounted ATTA Memberships for select tour operators within your region. This allows you to provide local business partners with a low-cost benefit, helps drive tourism in your area, and expands your destination’s networking abilities and communications opportunities.


Access to ATTA’s Member Community The HUB

Access for your company leadership to the ATTA Members only social networking website, ‘The HUB’. This online network of adventure travel executives allows you to post photos and video, engage in blogs and industry-affecting discussions, and network with peers, media, and more from around the globe – all year long. The HUB also serves as your most effective tool to access the rest of your ATTA benefits.

Adventure Travel World Summit

Members receive priority access to and knowledge of World Summit locations, agenda, speakers, adventures, and partner opportunities. These trade-only annual events are outstanding opportunities to connect with adventure travel operators, media and industry service providers from around the globe.

ATTA Regional Events

Invitations to regional events and gatherings where members network, discuss, share, learn, innovate and grow.

Marketing & PR

Journalist Alerts

ATTA facilitates relationships between journalists worldwide, in trade/industry and consumer print, broadcast and web-based mediums – both within the tourism industry and mainstream media by helping to pair media with the appropriate members based on specific media-driven queries.*

Opportunity to feature your destination on www.Adventure.Travel

This website compiles operators, destinations and high quality content into one searchable site for consumers. Submitted “feature destination” articles may showcase a special region or a favorite adventure, and many will end up featured on the site’s home page.


AdventureTravelNews NOW


Public Relations Services

Make sure your news gets read online:

  • 30% off press release distribution at
  • 10% off new contracts with Adventure Travel Media Source

Online Member Directory Listing

Your organization and its URL is listed on the ATTA’s web site at This site is consistently mentioned in global news and industry updates and consistently lists on first page results in Google.

ATTA Brand Value

Members of the ATTA strive to the values set forth within the ATTA Values Statement ([English] [Spanish] [Portuguese] [Chinese] [Arabic]). Upon joining, your organization will be sent a version of the ATTA Values Statement geared for your clientele – we encourage you to display it and the ATTA member logo prominently as this signifies that your organization is committed to the travel industry.

*If you work with a PR firm please forward alerts to them to assist you in your response.

Knowledge & Resources

Industry Research Reports

ATTA’s state of the adventure travel industry research reports track customer demographics, customer interests, industry trends and more.

AdventureTravelNews™ and the member-only Prosper e-newsletters

Monthly publications distributed to ATTA members featuring:

  • Industry news, announcements, and updates
  • Trends and topics impacting the adventure travel industry
  • ATTA Members-only news releases and announcements
  • Business, marketing and publicity solutions and Resources
  • New Member Benefits & Perspectives from your peers
  • Adventure articles, gear recommendations and more

ATTA Members Only Tune In Webinars

Free access to online ‘Webinars’. Experts within and outside of the industry discuss subjects important to improving your business. Recordings of previous Webinars are available on The HUB.

Business Primers

Topics include publicity generation, environmental best practices and more.

Member Polls & Surveys

Participate in and have access to data gathered from QuickPolls and surveys to the ATTA Member base regarding industry trends, marketing challenges, business solutions and more.


Adventure Travel World Summit registration discounts

Discounted pricing on each of your organization’s Adventure Travel World Summit registrations. These trade-only annual events are outstanding opportunities to connect with adventure travel operators, media and industry service providers from around the globe.

Advertising Discounts

Receive discounts and unique opportunities for advertising in remnant space and special adventure travel issues in Men’s Journal, National Geographic Traveler, Backpacker, Archaeology, AFAR, TNT Magazine and more.

Outdoor/travel gear discounts for your staff:

Outdoor/travel gear and apparel discounts for your staff. Access more than 200 brands, such as Eagle Creek, KEEN, ExOfficio, Briggs and Riley and many more. (Please note that regional restrictions may apply.)

Education Discounts

Save 30% on online education on courses offered by MatadorU. MatadorU’s programs provide a comprehensive 12-week online education in travel journalism and the fundamentals of digital storytelling.

Shipping Discounts

Save up to 32% off UPS Express air and international shipments, with discounts included in all shipping methods for ATTA members whose businesses are based in the United States, Canada, Mexico and the United Kingdom.


50% discount on annual subscription rates at

Travel Show Exhibitor Discounts

Ongoing partnerships with trade and consumer show organizers allow ATTA members discounted or extended early bird rates for exhibition space.

Hotel Discounts

ATTA Members travel for business to attend trade shows and business meetings frequently throughout the year. As such, the ATTA has worked with the hotel group members to offer discounted accommodation options in key metropolitan cities in North America, New York City and internationally.

Job Postings on the Adventure Career Center

40% off job postings with visibility via the Adventure Travel Trade Association’s prominent websites and email presence.

Loyalty Program Management

Free Premier Membership to (USD$29.99 value).

Looking for sponsorship opportunities? If you are interested in strategic access to and connectivity with the adventure travel industry, email or call us today at [email protected] or 1-360-805-3131.

To learn more about how your organization can benefit from ATTA Membership today, contact:

Updated: July 2013 – Membership benefits are subject to change without notice

  • Learn. Partner. Grow.

    The Adventure Travel community is growing rapidly and forming strong bonds to ensure the longevity of the industry; become a member and join us.

    Learn more

  • Sign up for ATTA Updates

  • Member Testimonials

    “Why are we an ATTA Member? There are many great reasons, but here’s a few: to keep on the cutting edge of adventure travel innovations, best practices, and sustainable travel successes; for networking, exposure to travel writers, PR opportunities, connecting with vendors, and attending the annual ATTA Summit where we learn even more and where our industry coalesces over those few rewarding days!”
    - Page Saurs, Marketing Manager, InnerSea Discoveries/American Safari Cruises

    “Working with ATTA has given Country Walkers a forum for discussing news, trends, and the latest innovations within the global travel community. When we share our insight and knowledge with our peers, and they do the same, the benefits are enormous – 
it allows our business to grow and prosper.”
    -Timo Shaw, President, Country Walkers

  • RSS New Member Profiles

  • Member Success Stories

    Media Exposure
    One World Trekking made it in National Geographic Traveler’s Top 50 Tours of Lifetime due to ATTA’s Journalist Alert.

    Cost Savings
    One of our latest benefits has already saved five member companies between $2,000 and $20,000 annually in credit card costs (and freed up $120,000 for one in capital reserve) through the ATTA/NXGEN membership.

    Marketing Resource
    O.A.R.S partnered with ATTA member Everlater and offered a travel journal and forum option to their travelers.

    Gear Partnership
    Geographic Expeditions connected to Eagle Creek to offer gift luggage items to their customers.

    Best Practices
    Mayatour utilized the Best Practices for Archaeological Tourism by providing it to their business associates, tour guides and clients.

  • RSS Member Activity in the Hub

  • Webinars

    Our regular schedule of Member Only Webinars include subject matter such as: Pinterest for Brands and Adventurers and Scientists for Conservation.
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