Other Adventure Travel Trade Association Sites:  adventuretravelworldsummit.com | adventure.travel | adventuretravelnews.com

Media Contact:

Primary contact:
Chris Doyle, APR
Phone: 916-791-9409
cdoyle@adventuretravel.biz

Alternative media contact: 360-805-3131

By email: pr@adventuretravel.biz

Media Registration:

To opt-in to receive the very latest ATTA news and information, please submit your information using our Media Registration form.

ATTA Press Releases:

The following links direct viewers to the latest news releases and alerts issued by the ATTA:

July 02, 2009: www.Adventure.Travel Launches New Content, Features, Advertising Campaign

June 05, 2009: Adventure Travel Trade Association Strengthens Size, Range of Network

May 19, 2009: ATTA Membership Grows, Boosted by New ATTA Initiatives

April 20, 2009: ATTA Lends Adventure Travel Industry Voice, Perspectives at Events Worldwide

March 16, 2009: Adventure Travel Trade Mission Delivers Sustainable Development Support to Jordan

March 12, 2009: ATTA Adventure Travel Business Survey Reflects Resiliency, Rapid Adaption to Economic News, Traveler Preferences

March 03, 2009: Online Hub For Adventure Travel Businesses Gains Instant Following

March 03, 2009: Specialty Travel Agents Tighten Bonds with Adventure Travel Trade

February 26, 2009: Destinations Continue Building In-Roads with Outdoor Gear Brands

February 18, 2009: ATTA Hires del Rosal to Launch its First International Branch in Mexico

February 12, 2009: Adventure, Experiential Travel Partner to Propel PURE ‘Experiential Travel’ Trade Show Concept

January 08, 2009: ATTA Members Comprise More than Half of National Geographic Adventure’s “Best Adventure Travel Companies on Earth”

January 08, 2009: Fairmont’s Le Manoir Richelieu Selected for ATTA’s October 19-22, 2009 Adventure Travel World Summit

November 21, 2008: 2008 Adventure Industry Research Report Analyzes, Reveals Global Trends

November 20, 2008: Québec Province Wins Bid to Host ATTA’s 2009 Adventure Travel World Summit

November 20, 2008: Online Travel & Sustainable Tourism Veterans Join ATTA Advisory Board

November 14, 2008: New & Returning Members Since September 2008

October 02, 2008: Adventure Travel Industry Launches Global Benchmarking Standard to Gauge Adventure Market Competitiveness

September 09, 2008: ATTA Adventure Travel World Summit-South America Sells Out, Sets Attendance Records

August 07, 2008: Nielsen Business Media Sports Group and Adventure Travel Trade Association Strike Multi-Year Deal to Bring “Adventure Travel” to Sports Shows

July 18, 2008: Alley Named to ATTA Business Development Team

June 18, 2008: Unprecedented Array of Exploratory Adventures Offered in Conjunction with 2008 South America and Europe Adventure Travel World Summits

May 12, 2008: April & May, New and Returning ATTA Member Update

May 12, 2008: Association Partner Program Growth Reflects Adventure Travel Sector Interest in Peer-to-Peer Networking, Collaboration

April 29, 2008: Marketing Visionary and Adventure Pioneers Headline at 2008 Adventure Travel World Summits

March 25, 2008: Adventure Travel Trade Association Launches First Phase of Online Consumer Initiative

March 11, 2008: ATTA Membership Starts Strong in 2008

March 11, 2008: ATTA Adventure/Ecotourism Travel Association Network Grows to 16

February 14, 2008: South America, Europe To Host ATTA 2008 Adventure Travel World Summits

February 14, 2008: Men’s Journal Inks Top Level Sponsorship Deal with Adventure Travel Trade Association

See more in our Press Center Archive...

ATTA in the News:

The following links directs viewers to editorial news coverage involving the ATTA:

Adventure tourism grows in popularity
These days, travelers want to experience something more than the gated resort and the cruise ship buffet. They want to go on a walking tour, climb a mountain and kayak down a river—adventures that can make a vacation more meaningful.

"In travel, people are increasingly seeking the authentic unique experiences that stretch the imagination and create potent memories that last a lifetime," says Chris Doyle, vice president of the Adventure Travel Trade Association (ATTA). According to the organization, adventure travel is the fastest growing segment of the leisure travel industry.
February 4, 2008 - Associated Press
- CNN.com
- USA Today
- MercuryNews.com

Thrill seeking takes on a new meaning
But what exactly is adventure travel? ....While definitions abound, most include physical, cultural, and nature-based travel. "The definition of adventure travel is broader and softer," Shannon Stowell, president of the U.S.-based Adventure Travel Trade Association (ATTA), recently said. "Culture is playing a bigger role. The softer part is growing."
December, 2007 - The Calgary Herald

Ladies only: 8 getaways for female travelers
An estimated 32 million single American women traveled at least once last year, and about 3 in 10 traveled 5 times or more in that year. In most households, women are the primary trip planners and almost 40% of women over the age of 35 don’t have a built-in travel partner. In fact, out of the 34.8 million U.S. adults who have traveled solo in the past three years, 47% are female. A 2006 survey released by the Adventure Travel Trade Association reports that women comprise 52% of adventure travelers.
October 18, 2007 - MSNBC

Adventure.Travel
The Adventure Travel Trade Association (ATTA) introduced to adventure tour operators globally a new, consumer-facing online directory for travelers interested in researching and accessing trusted adventure tour operators. The Adventure.Travel website features only pre-qualified ATTA members and provides consumers with an in-depth directory of physical, cultural and nature-based adventure travel tour operators from around the globe, plus a host of trip planning resources.
October 1, 2007 - Travel Daily News

Rustic Resorts
Bringing opulence into the wilderness is hardly a new concept, says Chris Doyle, director of the Adventure Travel Trade Association. Safari expeditions traveling throughout colonial Africa in the 1800s would set up portable resorts with as many creature comforts as they could carry. "It's the full English traditional experience that you saw 150 years ago," he says.
Forbes Traveler

Adventure Tours Lighten Up
"There's more craving for education and learning -- which by default means softer activities," says Chris Doyle, director of the Adventure Travel Trade Association. "It's not so much a toning-down but an expansion of how consumers themselves view adventure travel."
July 18, 2007 - Wall Street Journal

Employees and employers would benefit from legislation to ensure that we're taking enough vacation
June 10, 2007 - The Dallas Morning News

Climate-conscious travelers find new tools
April 5, 2007 - SmarterTravel.com

There she goes
April, 2007 - Globe and Mail

Goodbye Mickey, hello Machu Picchu: Family adventure travel is on the rise
August 14, 2006 - SmarterTravel.com

Call of the Wild
"What people are looking for are authentic experiences -- but they also crave relaxation and comfort," says Shannon Stowell, president of the Adventure Travel Trade Association....
May 17, 2006 - TheStreet.com

Seattle companies blazing trails for rugged travelers
If there is one common theme among the many adventure travel companies out of Seattle, it appears to be this: a desire to give back and to help the people and environments of the myriad places they visit.
April 14, 2006 - Puget Sound Business Journal

CALL OF THE WILD
Family travel is getting just a little bit frisky. Adventure travel - traditionally the domain of the young and the single - is becoming a family affair. "More and more families, including multi-generational families with grandparents, are seeking adventure vacations," says Chris Doyle, director of the Adventure Travel Trade Association...”
June 7, 2005 - New York Post (Free access requires simple registration and login)

Going semi-wild on adventure tours
"When it comes to adventure travel, I like it not too wild. And I'm not alone....”
May 20, 2005 - The Seattle Times

Adventure Travel moving ahead
"The Adventure Travel Trade Association (ATTA) launched the first phase of its new Web center, www.adventuretravel.biz.”
January 12, 2005 - TravelMole.com

Adventure Travel Trade Association & Michigan State University Address Adventure Travel Research Gap
January 11, 2005 - Travel Daily News

Excerpt from the Bicycle, Outdoor, and Snow-sports Trade Newsletter -
"The Adventure Travel Trade Association has launched a series of new programs designed to promote the adventure travel market and deliver professional support, development, marketing, research, education and cost-saving resources to adventure travel companies."
January 10, 2005 - The B.O.S.S. Report

Women now ride adventure travel wave
October 24, 2004 - The Oregonian

Stowell takes helm of Adventure Travel Trade Association
October 18, 2004 - SNEWS

ATWS News Coverage:

The following are links to just a few news blurbs about the 2005 Adventure Travel World Summit. To secure the 2005 Summit proceedings, and to learn more and register for the high value, high reward 2006 event click here.

The Travel Institute

Council of Tourism Associations of British Columbia

Breaking Travel News

TravelVideo.TV

hospitalityNET

ATTA Member Press Releases:

National Geographic Traveler Awards BikeHike Costa Rica Adventure in their “50 Tours of a Lifetime”
June 16, 2009

Banjaar Tola Receives Best Ecolodge Recognition
June 15, 2009

Ancient Civilization Meets Wildlife Rehabilitation
June 08, 2009

WorldNomads.com Breaks Rules Again, Gets “Van-Tastic”
June 05, 2009

Kilimanjaro Trekkers to Receive Free Fitness Training
June 02, 2009

AdventureLink Names Senior YAHOO! Executive Jeff Dossett as CEO
May 29, 2009

Thomson Safaris wins 2009 Tanzania Conservation Award
May 25, 2009

Adventure Travel Pioneer Richard Bangs Films “Quest for the Viking Spirit” Using the Most Authentic of Transports – A Hurtigruten Cruise Ship
May 22, 2009

Cruise West Offers Epic Year-Long Global Adventure
May 22, 2009

First Ascent Team Summits Everest, Including ATTA Advisory Board Emeritus Member Viesturs
May 22, 2009

Boulder, Colorado, Based Intrepid Travel Ranked #1 “Best Places to Work”
May 21, 2009

Travel Alert to Mexico No Longer in Effect
May 19, 2009

Hurtigruten Introduces Hurti-Gear, A “One-Stop Essentials Shop,” Offering Apparel and Gear for Hurtigruten Voyages and Other Outdoor Adventures
May 19, 2009

Outside Magazine Names Missoula, MT Company “Best Place to Work” in America
May 14, 2009

Boundless Journeys Wins Silver Medal
May 14, 2009

61% of Volunteer Travel Operators Expect Sales to Rise in 2009
May 06, 2009

Mexico: Keeping Domestic and International Visitors (Accurately) Informed
May 04, 2009

April 2009 Survey Reveals That, in the Current Economic Downturn, Travelers Find Meaning in Volunteering Abroad
May 01, 2009

BootsnAll to syndicate adventure travel deals content from Travari.com
April 30, 2009

Experience the Mystique of Sea Turtles in Celebration of World Ocean Day
April 21, 2009

WAVES for Development Holds First US Based Event for Youth in NYC
April 16, 2009

A Time for Giving Back: Boundless Journeys Annual Charity Event An Ideal Way to Travel Guilt-Free
April 14, 2009

G.A.P Adventures celebrates Earth Month
April 02, 2009

Green Living Project Expands to South America
March 25, 2009

AdventureLink Acquires Key Competitor, Adventure Central
March 19, 2009

Mountain Lodges of Peru wins international TO-DO contest
March 17, 2009

Asia Travel Experts See Surge in Last-minute Bookings
March 17, 2009

EplerWood International Research Backs Solid Green Travel Marketplace
March 10, 2009

Adaptive Sports Center Highlighted on Extreme Makeover: Home Edition Episode
March 02, 2009

Intrepid Travel Reports Sharp Increase in Canada, Alaska Sales
February 26, 2009

See more in our Press Center Archive...

ATTA Members- please submit your press releases here. Link to coverage or send files directly to memberpublicity@adventuretravel.biz

ATTA Members in the News:

ATTA Members- please submit media coverage of your company here. Link to coverage or send files directly to

Vail workers' adventure will help kids
February 1, 2008 - Adventures Within Reach

Two UW December graduates to climb Mount Kilimanjaro
December 13, 2007 - Adventures Within Reach

Goodbye Mickey, hello Machu Picchu: Family adventure travel is on the rise
August 14, 2006 - SmarterTravel.com

Industry Research

2008 Adventure Industry
Research Roundup

The 2008 report reviews global industry tourism trends as they apply to adventure tourism and offers insights for adventure companies, policy makers, destination marketers and media. Learn more...

Adventure.travel
Our consumer guide to finding high quality, trusted Adventure Travel tour operators from around the globe. A key benefit of ATTA Membership. Join today to be added to Adventure.travel

The Adventure Career Center
ATTA provides an interactive job board for job seekers and employers in the Adventure Travel industry.
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ATTA was one of the first travel industry organizations selected to be a .travel authenticator.
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ATTA Press Center
Directs viewers to ATTA News, ATTA Member News and selected editorial news coverage.
Click here to access the lastest news emanating from the global adventure travel community.

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