JumpWood Marketing to Provide G.A.P Adventures with Research & Planning Services

TORONTO – JumpWood Marketing (www.jumpwood.com), a leading provider of consumer-centric communication programs in travel & tourism, today announced that it will be working with Toronto-based G.A.P Adventures (www.gapadventures.com) on a strategic project basis aimed at enhancing the effectiveness of G.A.P Adventures’ marketing initiatives.

“G.A.P Adventures is a global leader in authentic adventure travel and we are very excited to be working with such an innovative, customer-oriented organization,” says Evan Wood, president of JumpWood Marketing. “Changing demographics, behaviours and expectations continue to fuel consumer demand for new travel experiences. We look forward to helping G.A.P Adventures capitalize on this enormous opportunity.”

JumpWood Marketing will provide G.A.P Adventures with business planning services including research analysis, consumer segmentation, and profiling.

“Providing our customers and prospective clients with the best possible experience requires a comprehensive understanding of who our audience really is, where they come from, and what they want and expect from us,” says Phil David, Director of Marketing at G.A.P Adventures. “JumpWood’s industry knowledge, insight, and strategic acumen will help us achieve this.

About JumpWood Marketing
JumpWood Marketing is a professional services agency that develops sustainable, consumer-driven communication programs for organizations in the travel & tourism industry. We deliver superior customer experiences, build and strengthen relationships, and provide clients with a better return on their marketing investments. For more information on JumpWood Marketing, visit www.jumpwood.com or call 416-840-3452.

About G.A.P Adventures
G.A.P Adventures is Canada’s largest adventure travel company and a world leader in the adventure industry. We offer unique small group adventures, safaris and expeditions on all seven continents with a focus on culture, nature and active travel to more than 40,000 travellers annually. Our unique and varied styles of award-winning trips are ideal for people with a sense of adventure - who want to travel off the beaten path, immerse themselves in the local culture and environment and experience the real world in a sustainable manner. G.A.P Adventures is also the proud owner of the legendary polar expedition ship the M/S Explorer. For more information, please visit us online at www.gapadventures.com.