Representing the most current and comprehensive social media usage study yet conducted within the adventure tourism trade sector, the Adventure Travel Trade Association (ATTA), Resmark Systems and Convince & Convert have released, Travel, Tweets & Trends, a study that explores opportunities, concerns and best practices about social media usage within the adventure tour operator industry.
Responses from a 23-question online survey have been gathered from over 250 tour operators across five continents. In this 41-page whitepaper, Jay Baer, one of the world’s most accomplished social media experts uncovers the answers to 9 key questions that every tour operator should be asking about social media.