<< Return to AdventureTravelNews - February, 2007

Tapping “dot-travel” & Blogging for Gain

Thursday, February 22, 2007 10:00 AM - 11:00 AM PST

Attendees: ATTA Members Only!

Introduction by Chris Doyle ~ 10:00-10:05AM (Pacific)

Led by Jason Reckers, CEO PixelMill.com

Part I – 10:05-10:20AM -- dot-travel

Among veteran travel observer Peter Yesawich’s top-ten trends to watch in 2007:  the new .travel Internet domain will continue to grow in popularity as suppliers seek to market their products and services in a more refined online environment, and consumers seek refuge from the contamination and frustration that accompanies searches in the .com domain.  Jason will address how the new Top Level Domain can provide you with another opportunity to position your company in the online market.

Jason will provide general perspectives about dot-travel and share with Webinar attendees what it takes to qualify to secure a dot-travel Top Level Domain.

Part II ~ 10:20-10:45AM -- Blogging

According to Rohit Bhargava, Vice President of Interactive Marketing for Ogilvy Public Relations, one of the largest global PR agencies in the world, an excerpt from Online Identity Shifting, one of his “Top 7 Marketing Trends for 2007” points out that, “People will talk about products they like and don't like - they will share brand experiences, and they will even become brand ambassadors for products and services that they care about.  In this world where individual lives are shared online, there will be huge opportunities for marketers in 2007.”

Jason will share how you can take advantage of the blistering growth in blogging by leveraging this digital phenomenon in a manner that allows you to deliver more timely and efficient communications.  According to Jason, “Combining blogging, .travel, and more timely delivery of your message will help you break out of the SEO juggernaut, while also helping your exposure to the search engines.  These tools can help ATTA Members get better SEO, all while decreasing their dependence on Search Engines as the only inlet for non-solicited visitors.

Part III ~ 10:45-11:00AM -- Questions & Answers…Close

ATTA Members Only! - Please click the 'register now!' button to register for the webinar.