The Adventure Travel Trade Association is a vital leadership voice and partner for the adventure travel industry around the world.
The ATTA community today is a vibrant, thriving, interactive network, 1,300+ members strong and representing 100 countries worldwide. From tour operators to tourism boards, specialty agents to accommodations, all ATTA members share a genuine love for global exploration and a vested interest in the sustainable development of tourism.
The ATTA offers a deep portfolio of strategic solutions and a robust ecosystem of events around the world. With specialized expertise in research, education, media and promotion, Adventure 360 offers valuable support for managing a broad set of challenges across many areas of your business.
The ATTA is a privately held, for-profit industry trade group that serves to network, educate, professionalize and promote the adventure travel industry. We succeed only by serving our members and advancing responsible, sustainable adventure travel practices.
Travel and tourism make up the world’s largest commercial service sector, employing 1 in every 10 people on Earth as of 2018. Any type of tourism significantly impacts the economic well being of people and the environment. Dominated as it is by small businesses working in rural or wilderness environments, adventure tourism is even more dependent than other forms of tourism on human and nature capital. The protection and thoughtful promotion of these resources is crucial not just for adventure travel’s continued success but for the social, cultural and environmental integrity of any destination.
The ATTA community supports real efforts to address issues associated with tourism and travel. While no organization is perfect in its actions regarding responsibility and sustainability, we feel it should be the intent of every organization to move towards such goals. You can read more about our stance on issues facing adventure travel and tourism in our Values Statement.
Our partners are key to the ATTA’s success. By joining forces with them and aligning our efforts to spread best practices and responsible travel, we can leverage these relationships to strengthen the health of the adventure travel community many times over.