Adventure 360™ is the ATTA’s travel strategy, solution, and events division that has developed out of the Adventure Travel Trade Association’s long history of trade membership and industry events. Adventure 360 houses the services, solutions and events that are much of what Adventure Travel Trade Association is known for globally.

What do we do and why?  
Adventure 360 offers solutions to businesses and destinations based on their current strategic needs and business development cycle. These solutions can be summarized into the areas of Research, Education, Trade Connections, Events, Storytelling, Strategic Partnerships, Consumer Access and Media Connections.

Our deep access to the adventure travel industry and our understanding of today’s traveler
allows us to offer practical strategies based on our knowledge of, and connection to, the entire supply chain. Then, we help you apply these in a real world way through our unparalleled constellation of relationships in the adventure/active/outdoor, experiential, media and sustainable travel industry.

360º Expertise


Become an industry leader by hosting a major adventure travel event or become a partner and showcase your brand at an event around the globe.

Event Hosting or Partnership Options Include:

  • Adventure Travel World Summit
  • AdventureELEVATE
  • AdventureNEXT – regional event
  • AdventureConnect (partnerships only, ATTA Membership manages)
  • AdventureWeek


Prepare your destination, company, and staff to be ready for the international adventure travel market. Industry professionals offer insights, trends, and expertise.

Education Options Include:

  • AdventureEDU – in partnership with ATTA membership division
  • AdventureEDU Guide Training
  • AdventurePro – Adventure Standards, Training, Certification for Guides and Companies


Discover and showcase your adventure travel opportunities through our digital media experts who deliver photos, videos or content crafted to your needs.

Storytelling Options Include:

  • Storytelling Projects for content development and distribution
  • Influencer campaigns

Trade Connections

Gain access to adventure travel industry professionals from more than 100 countries through the ATTA membership and ATTA community.

Trade Connection Options Include:

  • Membership
  • AdventureTravelNews
  • Trade Marketing – Webinars, Advertising, Co-operative Marketing
  • Adventure Advocate Group
  • Adventure FAMs
  • AdventureWeek

Consumer Access

Find travelers looking for your adventure travel products through the ATTA’s and ATTA’s media partners consumer channels.

Consumer Access Options Include:

  • Consumer campaigns
  • Advertising – emails, social media, online
  • Adventure.Travel exposure
  • Adventure.Travel Destination Showcase


Tap into the adventure community – trade and consumers – to get a pulse of where your business stands in the market. Custom research tailored to your strategies available.

Research Options Include:

  • Trade Tourism Perceptions of Your Destination
  • Trade Niche Focused Quick Poll
  • Adventure Travel Development Index – Deep Dive on Your Destination
  • Consumer Destination Market Research
  • Consumer Trends Listening Dashboard
  • ATLAS, Economic Impact of Adventure Tourism in Your Destination
  • In-Depth Adventure Assessment + Report


Meet and develop relationships with top-notch media who discover the stories waiting to be told about your destination, tour or brand offerings.

Media Options Include:

  • Media relationship building
  • Vet and invite to FAMs and events
  • Custom media programs and opportunities

Strategic Partnerships

Connect with unique partners across the globe whose missions align with yours and whose partnerships create mutually beneficial opportunities.

Strategic Partnerships Options Include:

  • Multi-pronged partnerships leveraging each business’ unique benefit
  • Mission focused partnership campaigns
  • Consumer sweepstakes

Connect with Us

Our team from around the globe is available to help you connect to the adventure travel community. Get weekly adventure travel news.

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