AdventureConnect Nordic Gathering: Åre, Sweden

Start: Monday, 11 April 2016 @ 12:00
End: Tuesday, 12 April 2016 @ 13:00

Hotel Åre Granen
Tottvägen 127
830 13 Åre

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As a part of the Adventure Travel Trade Association’s (ATTA) overarching mission to serve as the hub and facilitator for responsible adventure tourism organizations, the ATTA and its regional representatives deliver tailored AdventureConnect events to facilitate networking among outdoor and adventure-focused tour operators, travel agents, destination representatives, tourism boards, gear and apparel brands, travel writers/media and more.

Our 11-12 April 2016 AdventureConnect Nordic Gathering in Åre, Sweden, will be the first of its kind for the ATTA. This AdventureConnect will be delivered in partnership with our hosts from Jämtland Härjedalen Tourism, which is offering offer special rates* for accommodations, meals and outdoor activities, which helps to create a super networking and learning environment for adventure tourism representatives from Sweden, Norway, Denmark, Finland, Iceland, Greenland and the Faroe Islands, for which this program is created.

AdventureConnect Schedule of Activities:

With the Nordic Region as a prime outdoor destination in focus, creative ideas will be shared among the attendees during two days where we hope to see up to 75 (maximum participation available) Nordic adventure travel stakeholders as possible joining us. It is our hope that we will see 100% destination representation from all seven destinations in the region. Thank you in advance for your personal efforts to reach across borders and into your influential networks to attract progressive public and private sector leaders to join us.

The ATTA’s Executive Director-Europe Chris Doyle and Karin Gydemo Granlöf from the Tourism Board of Jämtland – Härjedalen, Sweden, will lead the 1.5-day program. They will be joined by special guest experts, which will include interactive sessions and plenty of time for the attendees to share their experience and increase their knowledge in the field of adventure tourism. Regional challenges, inspiring success stories and in depth knowledge about the development of not only adventure tourism but other areas of tourism will be discussed.

The detailed agenda is as follows:

Day one, 11th of April:
11.30 – 12.00 Check in at Hotel Granen.
12.00 – 13.00 After lunch the old funicular takes us to Hotel Fjällgården where todays sessions will take place.
13.30 – 14.00 Welcome by the ATTA and the Tourism Board of Jämtland Härjedalen.
14.00 – 15.00 Keynote 1: Andreas Gyllenhammar

Andreas Gyllenhammar – was recently named one of the 100 most powerful persons manifesting change and development in Sweden regarding environment and sustainability. In his role as Chief Sustainability Officer at Sweco and as a sustainability expert and strategist he is working with this questions on the global arena, developing strategies for multinational corporations as well as analyzing the progress in sustainable tourism.

15.00 – 17.00 Owning the Nordic Future, by Chris Doyle

Nordic countries are home to some of our planet’s most treasured assets – remote wilderness, dramatic geographic and meteorologic phenomenon, unusual land and sea wildlife wonders, Northern Lights, progressive adventure sports, innovative experiences, silence, and diverse, indigenous and ancient culture and heritage. Nordic countries also are “ground zero” to some of our planet’s most pressing challenges  – declining wildlife populations, melting ice caps, climate change, encroachment of indigenous communities and so on.

With countless persistent threats facing the region, destinations within and along the Nordic boundaries must anticipate and plan for an ever-increasing numbers of travelers (volumes more than even the most recent burgeoning of travelers to the region) seeking to experience what this region has to offer before they disappear.

Building toward the Adventure Travel Trade Association’s (ATTA) “Go Big. Be Bold.” theme driving its 2016 Adventure Travel World Summit, attendees of the Nordic Gathering in Åre will work together in small groups to explore what regional movements under way to tackle future traveler trends, the challenges around them, and the work all seven Nordic destinations can do together to brace for, thoughtfully care for, and best manage the expected growth in tourism.

17.00 – 19.00 Relaxing after work time for those who are interested.
19.00 Bus transportation to Ullådalen where a snow cat will wait for us and take us a short distance to the Restaurant Buustamons Fjällgård, beautifully situated halfway up Åreskutan.
22.00 Bus transport back to the hotel.

Day two, 12th of April:
06:30 Manchester Morning for the early birds. Why not go skiing before the slopes are actually open? We will have the skiing area to ourselves for a few hours before breakfast. Optional, of course, but we highly recommend it.
08:30 Bus transportation to Copperhill Mountain Lodge, where todays sessions will take place.
09.00 – 10.00 Keynote 2: Jon E. Krogh

A dreamer and adventure with a vision to save the planet and humankind through travel.

Co founder of Touring Greenland & Tourism Nuuk in 2012 with the mission to prove that tourism can match/out-performe oil and mineral industries as a nation building economy. Work as a local tour provider with the goal to showcase, how anyone with a small boat, old house, special hiking trail, ancient knowledge, grits and hard work can make it in the adventure travel industry.

10.00 – 11.00 Strategy Action Plan for the Nordic region: Following yesterday’s session about the Nordic Vision, now it’s time to get down to business. Group discussions will be held, focusing on 4 topics:

  • Infrastructure & Capacity Management
  • B2B Transborder Collaboration
  • Product Development
  • Communication & PR

11.00 – 11.30 Presentations of the group discussions
11.30 – 12.00 Closing session and next steps
12.00 – 13.00 Lunch

Registration is open and the event fee is 500 SEK which will be collected by the Tourism Board of Jämtland – Härjedalen. Click “Register” to express your interest in attending. For further information about this event, please contact Chris Doyle at [email protected]


The event will take place in Åre, Sweden, and attendees are welcome to book their stay at the Hotel Granen by contacting the following email address: [email protected] and mentioning the booking code below.

Thanks to our hosts, a special offer for AdventureConnect participants at 1950 SEK includes:

  • Shared double room (+535 SEK single room)
  • 2 Lunches
  • 1 Dinner
  • 1 Breakfast
  • 2 Coffee breaks with something sweet
  • Booking code: ATTA AdventureConnect 2016

Additional Activities – a chance to explore the beautiful surroundings of Åre!
Attendees may also add extra hotel nights for an additional cost if they want to stay in the region and explore the area. Activities will be offered in connection with the event and these will be outlined on this site at a later stage, so stay tuned.

areguiderna-12Don´t miss out on the opportunity to test more activities when you are visiting us! Åreguiderna, ÅreBjörnen Skidcenter & Explore Åre invites the ATTA nordic gathering participants to some great deals – please check them out below!

Biking in the wintertime?
Yes, with fatbike you cycle easily along packed snow trails.
An very fun experience for you that want to try something different.
2,5h 990sek /person (min 3person)
Book your activity with: [email protected] (code ATTA Adventure Connect 2016)

Tour skiing
Tour skiing is the latest trend in skiing. It is a fantastic way to experience good skiing out in the beautiful nature of Åre, with your own power.
Equipment from Salomon and Suunto are included
3h 590sek /person (min 3 person)
Book your activity with: [email protected] (code ATTA Adventure Connect 2016)

If you can ride a bike you can go Snowbiking. Wheter you like biking or skiing most, you will have a great time on the slope with us on our Snowbikes here in Åre. During our Snowbike school we prepare you to rent your own Snowbike, and after the school you can go in the ski system and ski lift with your Snowbike.

Book online
Write ATTA AdventureConnect 2016 in the field for voucher code and you get 20 % discount (Choose payment option “cash on the day” (you can pay with card))

Cross-country lesson 90 min
Cross-country lesson starts at the shop Skidcenter ÅreBjörnen shere you meet your ski instructor. Our instructors are trained by Swedish Ski association in both classic and skate. We adapt the lesson after your level and needs. Discount 20%. Fe 90 minutes 1 person 600 sek, 3 people 1240 sek, Book your lesson at: [email protected] (code ATTA Adventure Connect 2016)


Carla Aguirre Muñoz
Karin Gydemo Grahnlöf Adventure Sweden / Adventure 63
Karin Gydemo Grahnlöf Adventure Sweden / Adventure 63
Karin Gydemo Grahnlöf Adventure Sweden / Adventure 63
Linda Wasell Adventure Sweden / Adventure 63
Sophie Jugård Löfgren Aktivut
Mikael Sundman Are Kommun
Katrin Wissing Are Kommun
Torkel Ideström ATI Mountain Experience
Chris Doyle ATTA
Fredrik Albelin bokavemdalen
Nanny Gudmundsdottir Borea Adventures
Susanne Du Rietz Destination Funäsfjällen
Hilde Bergebakken Destination Roros
Asa Lind Chong Escapade Sweden
Johanna Mattsson Explore Lofsdalen/ Adventure Sweden
Henrik Bertmar Fjällnäs
Trygve Kolderup Hvitserk of Norway
Elín Sigurdardottir Icelandic Mountain Guides
Daði Guðjónsson Icelandic Tourist Board
Erla Sigurðardóttir Icelandic Tourist Board
Haaken Christensen Innovation Norway / Visit Norway
Fanny Hejdström Jämtland Härjedalen Tourism
Mats Forslund Jämtland Härjedalen Tourism
Anne Adsten Jämtland Härjedalen Turism / Adventure Sweden
Sandra Landén Jämtland Härjedalen/ Adventure Sweden
Kristina Kristoffersson Jämtland Härjedalen/Adventure Sweden
Ulrika Larsson LWimages
Lukasz Larsson Warzecha LWimages Studio
Maria Lavonius Mid-Sweden / Region Gävleborg
Ervin Mejia NJORD Sea Kayak & Wilderness Adventures
Ole Martin Dahle Norsk havørnsenter A/S (Norway Nature)
Wenche Anita Larsen Dahle Norsk havørnsenter A/S (Norway Nature)
Ingrid Hedlund Peak Innovation
Jan Rangul Pick Your Day
Fredrik Bye Ravnfilm
Emelie Lundqvist Rent-a-plagg
Neil Rogers Rogers & Co AB
Stig Aasgård Rypetoppen Adventure Park
Sara Wänseth Scandinavian Outdoor Group (SOG)
Lena Andersson Scandinavian Xperience
Marc Lee sequoia MICE & Travel
Jon Eiter Krogh Sermersooq Business Council
Jonas Pettersson Skoter Lodge
Andreas Gyllenhammar SWECO
Christina Rådelius Swedish Agency for Economic and Regional Growth
Maria Stendotter Swedish Agency of Economic and Regional Growth (Tillväxtverket)
Jeppe Klockareson Swedish Ecotourism Society
Annika Fredriksson Swedish Lapland Visitors Board
Bertrand Carrier Terres Nordiques
Line Samuelsen Trøndelag Reiseliv
Pontus Widell Vemdalen Experience AB
Anders Junler Vildmark i Värmland
Lykke Geisler Yakaboylu Visit Greenland
Jenny Jonevret Visit Sweden
Jenny Jonevret Visit Sweden
Laila Gibson Visit Värmland
Maria Nordmark Visit Värmland
Andreas Norum Visit Värmland
Gun Marie Persson Världsarvsbolaget
Dan Jonasson Västerbotten in Lapland
Sara Nilsson Västerbotten in Lapland
Annika Sandström Västerbotten in Lapland
Åsa Stanaway Västmanland Tourism
Henrik Wester Västmanland Tourism
Johan Engström West Sweden Tourist Board
Kent Mikkelsen Wild Norway
Tore Kristian Aune Wild Norway / Folla Aktiv
Gunn Anita Totland Wild Norway / Visit Lierne
Geir Vie Wild Norway, Arctic Training & Expedition
Claire Rees Wild Spirit AB
Marcus Eldh WildSweden
Stefan Jarlhed Äventyrligt i Åre
Ola Bergqvist Åre Destination
Rickard Fredriksson Åre Nature Adventures
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