AdventureEDU Case Study


In April 2014, the ATTA worked with the Colorado Tourism Office to bring a two-day AdventureEDU Community Builder session designed to strengthen relationships among industry stakeholders and set statewide priorities for adventure market development. In attendance were more than 40 tour operators, and representatives from destination boards, visitors’ bureaus, state parks and recreation departments, public relations and marketing professionals, multiple types of industry associations, adventure travel media and more. Read more.


“The resources and staff of this program were amazing. This was the best facilitated meeting I have ever participated in. Overall, a wonderful and memorable experience that I am inspired to share.”
Angela Hollingsworth
Director at Lake City/Hinsdale County Tourism & Chamber


“It was a great experience joining the CTO in Crested Butte, Colorado for the ATTA-EDU workshop. Getting the opportunity to work collectively with local outfitters to think critically about the shape and trajectory of adventure travel within Colorado was a great experience.

We were challenged to creatively come up with plans to further strengthen this industry in a state that is incredibly rich with natural wonders for outdoor enthusiasts. We were supplied with informative data reflecting trends and given plenty of opportunity to engage with others and share challenges and best practices.

There were many great takeaways from this experience; by far the best was the relationships that were developed of the course of two days. I left Crested Butte with several exciting opportunities to explore to further develop programming with the goal to share Colorado with adventure travelers from all over the USA!”
TJ Little
Adventure Program Manager // REI


“The Adventure EDU course brought together a group of fragmented industry participants, leaders and pioneers and somehow funneled our ideas and questions into what was the most meaningful discussions I have ever witnessed and the beginning of something that can be truly special for our industry.

I think that we got everyone on the same page and moving forward and I am actually excited to work with a group of people that have the genuine passion and motivation that we had at the Adventure EDU conference in Crested Butte.”
Tyson Horner

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