AdventureEDU Case Study


In March 2015, the ATTA worked with the Agency for Promotion and Support of Tourism in Macedonia,United States Agency for International Development (USAID) Small Business Expansion Project and USAID Regional Economic Growth Project to bring a two-day AdventureEDU event designed to bolster the region’s commitment and resources to growing a safe and sustainable adventure travel industry.

The Adventure JumpStart program included industry expert training on Adventure Tourism Market Trends, Operational Excellence for Adventure Tourism Companies, and Safety and Risk Management training. This is the second AdventureEDU course in the region of Macedonia and aims to prepare the adventure travel industry for the first in Europe regional conference in adventure travel AdventureNext ~ Balkans in Macedonia 2016.

“The EDU was excellent! A quality turnout….all the right people. Dan and Jean Claude exceeded my expectations as instructors—content was exceptional. Participants ate it all up—and had high praise for the sessions.”

Carl Larkins, Small Business Expansion Project (SBEP) Director

“I would like to thank you for organizing a great event. The training topics and trainers were spot on. I also enjoyed the regional networking aspect of the event. So many new faces, companies and products all under one roof. One thing which can not be underestimated is the fact that local businesses saw and experienced directly that working with and talking to your competitors can be fun and above all productive. Too often this is not the case here in the region.”

Thierry Joubert, Managing Partner and Founder at Green Visions

“ATTA’s EDU programs are very relevant to the travel operators in Macedonia. They provide exposure to the international trends and standards for the adventure tourism, as well as direct business experience from travel operators that have been working in this field for years. The examples and guidance that the participants received during this training are invaluable and will help raise the professionalism of Macedonia’s emerging adventure travel industry.”

Tatanja Markovska, USAID Macedonia

“I felt that the event was a great success.  I am sorry we were not able to bring more people from the region.  Seeing them all click like that does make one want to do more – all the efforts then fall into place.”

Snjezana Derviskadic, USAID REG Project

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