Greenland’s new brand, Pioneering Nation, has firmly positioned the country as an adventure destination. As an emerging destination, establishing strong relationships with regional destination partners such as Iceland as well as tour operators with loyal adventure travelers, is a priority.
Visit Greenland requested support in refining their existing marketing vision and strategy and collaboration in developing their tactical marketing plan.
In a two-day workshop, AdventureEDU facilitators worked with representatives from Visit Greenland and regional destinations to discuss vision, strategies and tactics for creating strong partnerships, co-marketing and leveraging brand values to increase arrivals to Greenland.
A final report provided a summary of observations from the workshop and additional recommendations for fostering regional cooperation within the country and working with international tour operators and travel agents.
Photo © Mads Pihl / Destination Arctic Circle