Irene Lane


Irene is a U.S. based consultant specializing in developing sustainable tourism products, marketing strategies, return on investment (ROI) benchmarking models, and community development tactics for tourism boards and individual businesses.  Drawing upon her professional and personal experiences to address authentic ecotourism from community, ecological and economic points of view, Irene is a featured writer for the Huffington Post, among other media outlets, and a featured speaker on ecotourism strategies, challenges and issues at the George Washington University, the Ecotourism & Sustainable Tourism Conference, and for the US Department of State’s International Visitor Leadership Program.  Furthermore, she is the only person in the United States who can certify a green travel destination, accommodation, or event under the internationally-accredited Biosphere label.

Irene is a dual EU citizen having lived in 5 countries including Greece, Switzerland, and Italy as well as having worked and /or traveled to 40 more including those in Latin America, Africa, Asia, and Oceania.  In addition to being the founder of Greenloons, which is an online ecotourism resource that inspires families to travel in ways that benefit communities socially and economically, as well as ensure a more sustainable planet, she is the Chair of the Market Access Working Group of the Global Sustainable Tourism Council, which helps to identify marketing opportunities and solutions for this tourism niche and a member of the Scientific Council of the Instituto de Tourismo Responsable (ITR).  She holds a BA in Political Science from Boston University, an MBA in International Finance from The American University and a Certificate in Sustainable Tourism Management from George Washington University.  She currently lives in the Washington, DC. area.


  • Ecotourism Product Development
  • Entrepreneurship Strategy
  • Content Strategy
  • Digital Marketing
  • ROI of Sustainable Tourism
  • Financial Management
  • Sustainable Community Development
  • Customer Relationship Management
  • Business Process Improvement
  • Communications Strategy

Representative Past Clients

Fáilte Ireland, Fair Trade Tourism (South Africa), and a variety of sustainable tourism organizations

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