Milena Nikolova

Director, Knowledge + AdventureEDU
Adventure Travel Trade Association

Milena is a member of the global team at the Adventure Travel Trade Association and leads Knowledge & Education. Her role includes managing and enhancing programs that enable companies and destinations to stay competitive in the fast-changing global marketplace. She also leads programs that seek to bridge the industry with academic institutions and enable knowledge-driven innovation in the adventure travel sector.

Milena’s expertise is in traveler behavior and sustainability. She is passionate about applying insights from psychology to inform smart solutions that help destinations and tourism businesses improve their footprint and optimise impact.

Milena holds a PhD in Business (Consumer Behavior and Sustainable Tourism) from The George Washington University (GW) School of Business.

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