A multimedia editorial leader with 15+ years of experience, Norie creates and directs content with a clear and consistent voice. She is a recognized authority in the travel industry with expertise in developing content for cultural and sustainable destinations. As an editorial consultant to the travel industry, she helps destinations and travel companies find and tell their stories through communications audits, content strategy, itinerary development, branding, training, and project management. She is an editor at large for the Washington, D.C.-based National Geographic Travel Media, contributing content, developing partnerships, and representing the iconic brand. She is an Adventure EDU educator, leading seminars, offering training, and developing online courses for the adventure travel operators. She is a guest lecturer and speaker on travel, media, and writing at universities such as Syracuse’s Newhouse School of Journalism and Northwestern’s Medill School of Journalism.
Norie was the longtime executive editor at National Geographic Traveler, as well as its interim editor-in-chief, leading the Nat Geo Travel content group, spanning a print magazine, website, tablet editions, local-language editions, social feeds, travel books, and other brand extensions, and winning multiple awards, including the Society of American Travel Writers (SATW) Lowell Thomas Gold Award for Best Travel Magazine in 2015 and overseeing the growth of the @natgeotravel Instagram account to the largest in the travel vertical. She managed the integration of the print and digital staffs and developed editorial packages customized for each platform. She worked with travel partners as the editorial lead on native advertising and sponsored content projects, including Botswana; Durban, South Africa; Philadelphia; Switzerland; Mexico, and others. She developed stand-alone bookazines as revenue generators, including “Travel Adventures of a Lifetime” and “Best of the World.”
Prior to National Geographic, Norie had staff editor positions at U.S. News and World Report (travel beat) and Caribbean Travel and Life magazines. She freelanced for publications including The Washington Post, Islands, and Parents.
Education and memberships
Related Project Experience