An adventure travel company’s most important asset is also the dimension that carries the most risk – the people who guide your customers and are the human face of your organization. As the industry matures, the expected standards of safety and high quality guiding increases among travelers, destination leaders and the media.
The Adventure Travel Trade Association (ATTA) is helping to raise the bar for professional adventure travel guides. In addition to being networked with the most respected tour operators, outfitters, and media, the ATTA is also leading the industry working group charged with creating the first internationally recognized guide qualification and performance standard.
ATTA is proud to make Guide Training available through its AdventureEDU program. This program has been developed by the professional guides, trainers, and adventure travel operators at the forefront of shaping guide standards.
Immersion Field Training for Adventure Travel Guides
This five day course immerses intermediate and experienced guides in authentic guiding scenarios to help learn and practice skills. With a maximum ratio of twenty participants to two instructors, guides are provided training through a combination of lecture, discussion, and practice in the following subjects:
Who can take this course?
This course is designed for acting adventure travel guides who are already experienced at an intermediate to advanced level. This instruction:
Immersion Field Training Benefits
About Us
Established in 1990, the Adventure Travel Trade Association is the largest global network of adventure travel leaders. Our community is made up of ~30,000 individual guides, tour operators, lodges, travel advisors, tourism boards, destination marketing and management organizations, outdoor educators, gear companies and travel media who share a belief and commitment to sustainable tourism. The connections and creativity of this vibrant community come together both virtually and in person to create and deliver the solutions that propel our businesses and our communities toward a responsible and profitable future.
