Adventure travel has grown rapidly in recent decades and this has led to an increase in demand for professional adventure travel guides and, in turn, the need for accessible, clear and universal adventure travel guide qualifications and performance standards.
Adventure travel guides are central to the delivery of professional, responsible and memorable adventure travel experiences. They manage safety and risk and ensure the overall quality of the participant’s experience while safeguarding the adventure travel company’s and the destination’s reputation. Moreover, adventure travel guides have a critical role to play in delivering and educating about sustainability with focus on climate emergency, biodiversity preservation, social impacts of global tourism and sanitary issues.
In an effort to bring together one integrated Adventure Travel Guide Standard (ATGS), in 2015 the Adventure Travel Trade Association (ATTA) convened a working group of adventure travel professionals from 16 countries, including guides, business owners and tour operators. According to working group guidelines, ATGS is to be revised every 5 years, first by the working group and then through a public comment period. The new version has been revised between August 2019 and June 2020. It is to be released to the public in September 2020.
The new version is now ready for review!
The consultation process will take place from 17 July to 17 August. We will welcome comments and suggestions. Please download the draft via the button “Adventure Travel Guide Standard Review” and send your comments to the email address: [email protected] by August 17th. Please closely follow the method suggested on the Review Template so that your suggestions can be taken into consideration.