Industry Overview: The Adventure Travel Guide Standard

12 May 2021 @ 8:00 AM PDT / 15:00 UTC
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Adventure travel guides are central to the delivery of professional, responsible and memorable adventure travel experiences. The rapid growth in adventure travel in recent decades has led to an increase in demand for professional adventure travel guides and the need for an accessible, clear, and universal adventure travel guide standard. Adventure guides manage safety and risks and ensure the overall quality of a participant’s experience while safeguarding both adventure travel company and destination reputations. 

After two years of work by volunteers from around the globe, the second edition of The Adventure Travel Guide Standard* was recently published by the Adventure Travel Trade Association (ATTA). 

In this one-hour webinar, the travel community is invited to:

  1. Take a close look at the features of the revised Standard
  2. Evaluate how your government, business, or individual guiding practices measure up to the standard’s guidelines
  3. Officially sign the document, signalling your support and intention to adhere to the best practice components of adventure travel guiding
  4. Learn about Guide Training Opportunities and Professional Resources
  5. Meet the current Governance Board members and learn how to get involved

*The ATGS is governed by an autonomous group of volunteers from around the globe. It is offered to the industry as a voluntary guideline and is not enforced or regulated by the ATGS Governance Board, ATTA or any other organization.

This free webinar will be recorded and shared with those who register. Registration is required.


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