The Adventure Travel Trade Association (ATTA) and ROW Adventures will offer a Day of Adventure for all delegates at the third annual AdventureELEVATE on April 11, the day before the official start to the event on April 12 in Coeur d’Alene, Idaho. This is the first time delegates at an ATTA event will be able to customize their Day of Adventure by choosing their own morning and afternoon activities in the Coeur d’Alene region. Options include kayaking, rafting, hiking, and cycling.
The Day of Adventure has been a mainstay of ATTA events, not only for a chance to practice what adventure professionals preach — the value of outdoor adventure — but also because it provides a unique, informal opportunity to network with like-minded travel professionals and media.
“I’ve been a delegate to many ATTA events and attended numerous Day of Adventures over the years. We are very pleased that ROW Adventures can give back to our community by offering several activities at the upcoming AdventureELEVATE in our hometown of Coeur d’Alene,” said Peter Grubb, founder of ROW Adventures, an ATTA member since the organization’s founding more than a decade ago. “We welcome our ATTA friends to our home turf to kayak, bike, or hike on or near beautiful Lake Coeur d’Alene, or raft the Spokane River, with one of our talented guides.”
These adventures are offered at a significant discount (thank you to ROW Adventures) and range from $25 for half day activities to $50 for a full day. The adventure activities conveniently depart from Coeur d’Alene Resort, the venue and official hotel for AdventureELEVATE, where delegates qualify for discounted room rates starting at $99 per night. This rate includes 20% off dining at one of several on-site restaurants.
Adventure-focused media appreciate the opportunities AdventureELEVATE offers to discover new stories and trends, and many have confirmed their participation. Attending media — who write for outlets such as AFAR, Travel + Leisure, Men’s Journal, and more — will take part in pre-scheduled appointments with delegates through the MediaExchange event on Thursday, April 13.
Established in 1990, the Adventure Travel Trade Association (ATTA) serves over 1000 members in over 100 countries worldwide. Members predominantly include tour operators, tourism boards, specialty agents and accommodations with a vested interest in the sustainable development of adventure tourism. The ATTA delivers solutions and connections that propel members towards their business goals and the industry toward a responsible and profitable future.