The Adventure Travel Trade Association (ATTA) and ROW Adventures will offer a Day of Adventure for all delegates at the third annual AdventureELEVATE on April 11, the day before the official start to the event on April 12 in Coeur d’Alene, Idaho. This is the first time delegates at an ATTA event will be able to customize their Day of Adventure by choosing their own morning and afternoon activities in the Coeur d’Alene region. Options include kayaking, rafting, hiking, and cycling.
The Day of Adventure has been a mainstay of ATTA events, not only for a chance to practice what adventure professionals preach — the value of outdoor adventure — but also because it provides a unique, informal opportunity to network with like-minded travel professionals and media.
“I’ve been a delegate to many ATTA events and attended numerous Day of Adventures over the years. We are very pleased that ROW Adventures can give back to our community by offering several activities at the upcoming AdventureELEVATE in our hometown of Coeur d’Alene,” said Peter Grubb, founder of ROW Adventures, an ATTA member since the organization’s founding more than a decade ago. “We welcome our ATTA friends to our home turf to kayak, bike, or hike on or near beautiful Lake Coeur d’Alene, or raft the Spokane River, with one of our talented guides.”
These adventures are offered at a significant discount (thank you to ROW Adventures) and range from $25 for half day activities to $50 for a full day. The adventure activities conveniently depart from Coeur d’Alene Resort, the venue and official hotel for AdventureELEVATE, where delegates qualify for discounted room rates starting at $99 per night. This rate includes 20% off dining at one of several on-site restaurants.
Adventure-focused media appreciate the opportunities AdventureELEVATE offers to discover new stories and trends, and many have confirmed their participation. Attending media — who write for outlets such as AFAR, Travel + Leisure, Men’s Journal, and more — will take part in pre-scheduled appointments with delegates through the MediaExchange event on Thursday, April 13.
Established in 1990, the Adventure Travel Trade Association (ATTA) today is widely recognized as a vital leadership voice and partner for the adventure travel industry around the world. The membership and trade organization is designed to be a force for the industry and exists to drive thought leadership, industry promotion, and opportunities to network and convene globally to create trade and business health. It currently serves more than 1,000 members in 100 countries worldwide. The constituency is made up of tour operators, tourism boards, specialty agents, and accommodations all sharing a vested interest in the sustainable development of adventure tourism. Through its growing business services division, the ATTA delivers a portfolio of strategic solutions and a robust ecosystem of events around the globe. With specialized expertise in research, events, education, media, and promotion, the ATTA business service division is able to provide valuable solutions to a broad set of partners across many verticals of business.