• 16-18 Nov 2021
  • Sedona, Arizona
  • Price: $950 USD
    Business Member Price: $750 USD
AdventureELEVATE 2021 takes us to canyon country, long recognized as a destination for seekers of perspective and insight. As the ATTA community’s first in-person gathering since 2019, we will gather safely in person in Sedona, Arizona from 16-18 November to ground ourselves in red rock country, take inspiration from ancient wisdom, and forge pathways to a healthy future for travel and travelers. We look forward to reconnecting with one another, sharing stories of hardship and camaraderie, forecasting scenarios for ongoing safe and healthy tourism, tapping into innovative ideas and technology, and adventuring in the great wide open spaces of the southwest that have historically inspired so many people to expand their creativity and find their true nature.

AdventureELEVATE is an annual North America-based two-day intensive educational and networking conference that brings together thought-leaders and practitioners for inspiration, education and insights into the trends that shape our industry year-round. Like our popular Adventure Travel World Summit, ELEVATE has keynote speakers, concurrent sessions specific to the adventure market, and plenty of fun and fruitful creative networking sessions. A different destination in the U.S. or Canada is chosen to host ELEVATE each year.

Agenda Snapshot

AdventureELEVATE is a perfect mix of adventure, connections, and learning!

Featuring ample networking time, lively keynote presentations, topical breakout sessions, and ice-breaking networking events… all following a Day of Adventure in lovely Sedona, Arizona.

Tuesday 16 November

Day of Adventure
All Day

Wednesday 17 November

ATTA WELCOME & OPENING KEYNOTE
9:00 AM – 10:00 AM

CONCURRENT SESSIONS
10:30 AM – 12:00 PM

LUNCH
1:00 PM – 2:30 PM

CONCURRENT SESSIONS
2:30 PM – 4:30 PM

DISRUPTIVE NETWORKING ADVENTURE (D.N.A.)
4:30 PM – 6:30 PM

Thursday 18 November

ADVENTUREEXCHANGE NETWORKING
9:00 AM – 12:00 PM

LUNCH
12:00 PM – 1:30 PM

CONCURRENT SESSIONS
1:30 PM – 3:30 PM

CLOSING KEYNOTE
4:00 PM – 5:30 PM

Day of Adventure

Come & Explore the Majestic Red Rocks of Sedona, Arizona on the Day of Adventure


What’s an ATTA event without adventure! Sedona Chamber of Commerce and Tourism Bureau has worked with REI Adventures to craft the best adventures the region offers in a day – hiking, trail running, cycling, mountain biking, kayaking, rafting, horseback riding and wine touring. But the Day of Adventure is truly networking in disguise — get your heart pounding alongside leaders of the adventure travel community.

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About Us

Established in 1990, the Adventure Travel Trade Association (ATTA) today is widely recognized as a vital leadership voice and partner for the adventure travel industry around the world. The membership and trade organization is designed to be a force for the industry and exists to drive thought leadership, industry promotion, and opportunities to network and convene globally to create trade and business health. It currently serves more than 1,300 members in 100 countries worldwide. The constituency is made up of tour operators, tourism boards, specialty agents, and accommodations all sharing a vested interest in the sustainable development of adventure tourism. Through its growing business services division, the ATTA delivers a portfolio of strategic solutions and a robust ecosystem of events around the globe. With specialized expertise in research, events, education, media, and promotion, the ATTA business service division is able to provide valuable solutions to a broad set of partners across many verticals of business.

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