AdventureELEVATE is a business-to-business conference focused on the adventure travel industry. A majority of the attendees will come from organizations, destinations, and publications with a vested interest in the North American market, and the educational content is designed for North American business needs and trends. Inspirational keynotes, the AdventureExchange marketplace-style session, networking, and MediaConnect sessions are beneficial to delegates from around the world.
Who should register to attend AdventureELEVATE?
There’s room for 200+ delegates to attend the AdventureELEVATE. With its focus on topics and trends for the North American travel trade, a mix of North American-based tour operators and travel advisors, media, industry partners, as well as international tourism boards and destination management companies attend AdventureELEVATE. ATTA members receive a registration discount, but non-member adventure travel industry colleagues are invited to apply. Register Now.
What if I need to cancel or transfer my registration to a co-worker?
Please see ATTA’s Refund Policy page for details about cancellation or transfer information.
Will there be a MARKETPLACE?
Instead of set MARKETPLACE appointments, we offer AdventureExchange. Tour operators, travel advisors, media, destination representatives and industry professionals working in all other capacities within adventure travel will have the opportunity to connect with each other during AdventureExchange, a series of pre-scheduled, one-on-one meetings.
In addition to AdventureExchange will we continue to have our popular D.N.A. (Disruptive Networking Adventure) event that will give all delegates time to network and meet during a late afternoon cocktail event with creative incentives to spur conversation. In addition, the ATTA Event app will allow you to schedule meetings in advance with other delegates during available networking time.
Will I connect with media?
Connections with media are a key benefit to attending AdventureELEVATE. Delegates have the opportunity to meet our official media delegates throughout the event and specifically at MediaConnect (with impromptu timed meetings) and AdventureExchange (pre-scheduled meetings). A diverse group of nearly two dozen media representatives will be in attendance, seeking inspiration and story ideas from you. Your success in connecting with the journalists, editors, influencers and bloggers depends on your preparation and research about who they are and what they are looking for, so be sure to do your homework!
What will I experience?
A like-minded group of adventure travel industry professionals will attend and be eager to learn and meet new colleagues. At ATTA events you can expect a warm and eager welcome and enthusiastic individuals looking to discuss business challenges and opportunities.
What does the registration fee include?
Registration for ATTA members is $750 USD; non-members are welcome to attend at the price of $950. Learn more about becoming an ATTA member. Your paid registration for one ticket to the full two day event includes:
Access to all plenary & breakout sessions
Lunches on event days
‘DNA’ our Disruptive Networking Adventure event
AdventureEXCHANGE – dedicated networking session for all delegates
AdventureELEVATE App – the exclusive online community and networking app
What is not included in the registration fee?
Flights/Airfare – Flights are not included in the registration fee. Please review the
Traveler Information page for airport information.
Established in 1990, the Adventure Travel Trade Association (ATTA) today is widely recognized as a vital leadership voice and partner for the adventure travel industry around the world. The membership and trade organization is designed to be a force for the industry and exists to drive thought leadership, industry promotion, and opportunities to network and convene globally to create trade and business health. It currently serves more than 1,300 members in 100 countries worldwide. The constituency is made up of tour operators, tourism boards, specialty agents, and accommodations all sharing a vested interest in the sustainable development of adventure tourism. Through its growing business services division, the ATTA delivers a portfolio of strategic solutions and a robust ecosystem of events around the globe. With specialized expertise in research, events, education, media, and promotion, the ATTA business service division is able to provide valuable solutions to a broad set of partners across many verticals of business.