AdventureELEVATE gives selected official media delegates the opportunity to discover new destinations, products, and stories through interactive workshops, inspiring plenary discussions, and networking opportunities focused around the evolving trends of the North American adventure travel market, with plenty of time for fresh air and adventure.
In the interest of maintaining a healthy dynamic of diverse business interests in the final event delegation, there are a limited number of official media delegate spots at AdventureELEVATE.
If selected, the entire trip length will vary in duration up to six days prior to the event depending on which Pre-Adventure options (4-5 days in length – hosted media are required to participate in one) plus the travel time from your origin city. The event itself is November 16-18, 2021, with return departures on November 19, 2021.
WHO SHOULD APPLY:
The ATTA and our host destination are seeking to host an approximate total of up to 20 official media delegates with a primarily North American audience. Only U.S. and Canada-based media should apply. Applications will be considered and reviewed with the destination partner, with the goal to have a variety of qualified media representing the markets listed above who specialize in adventure and sustainable travel stories, including:
Freelance Journalists — with a proven record of placing articles in mainstream lifestyle outlets or vertical outlets focusing on travel, outdoor activity, fitness, culture or environment/sustainability with national and global reach (print or online)
Magazine or Newspaper Staff Writers & Editors — especially from national and regional mainstream lifestyle outlets and/or vertical outlets focusing on travel, outdoor activity, culture or environment/sustainability (print or online editions)
Digital Publication Writers & Editors — especially from mainstream lifestyle outlets and/or vertical outlets focusing on travel, outdoor activity or environment/sustainability with national and global reach
Professional (Career) Bloggers and Digital Influencers — with evidence of regular, current editorial writing related to adventure travel, outdoor activity, culture or environmental/sustainability issues with a large, dedicated and engaged following interested in travel or outdoor related content. (Please note we typically receive the most applications in this category. If applying as a partner/couple team please refer to the FAQs.)
Photojournalists / Videographers — editorial in nature who regularly document or film content to accompany published stories related to the adventure travel or outdoor industry
Broadcast Journalists — whose content is broadcast on television, radio, or online and is related to the adventure travel or outdoor industry
Publishers, advertising sales representatives, personal or hobby bloggers, PR agency representatives, marketing agencies/content developers, and film/video producers are not eligible to apply as an official media delegate. Anyone with an interest in the North American adventure travel industry may pay to attend as a regular event delegate.
Opening session passes may be available for local television, radio or newspaper representatives to access designated sessions during the event. Contact [email protected].
ROLE & EXPECTATIONS IF YOUR APPLICATION IS SELECTED:
All official media delegates are expected to be “working media” meaning whether a freelance journalist, magazine editor, photojournalist, or professional blogger and influencer, you will be actively looking for ways to cover the destination where the event takes place, the adventure travel industry, and attending delegate’s destinations and products.
In addition, all hosted official media delegates are:
Required to attend relevant traditional media or influencer/blogger specific sessions during the event, designed to network with other delegates in facilitated and unfacilitated formats.
Required to attend the FULL event (Pre-Adventure, Day of Adventure, all conference days)
Hosted official media delegates receive: complimentary event registration, single accommodations during the event, economy round-trip air, ground transfers, and a multi-day Pre-Adventure with a local tour operator. Hosted media are required to participate in one of the Pre-Adventures (3-5 days in length) and a Day of Adventure (Nov 16), and are expected to be researching the experience for potential story coverage, and active on social media using the assigned hashtags. We will expect resulting publications, and track all media results from our events.
ABOUT THE SELECTION PROCESS:
Hosted media selections will be made from the host destinations preferred media list and the pool of applications received.
After initial evaluation, criteria used in the final hosted curation and selection includes:
Representation from the specific countries listed above (limited per country in the final number of delegates).
A variety of representation in the final group of types of media (editors, freelancers, photojournalists, bloggers, etc.), specialties/topics covered, and outlets.
A mix of individuals new to ATTA events with prior ATTA event media delegates.
Due to the large quantity of applications typically received for a limited number of spots, not all qualified applicants will be selected.
You will receive an email from the ATTA informing you if you have been selected.
Established in 1990, the Adventure Travel Trade Association (ATTA) today is widely recognized as a vital leadership voice and partner for the adventure travel industry around the world. The membership and trade organization is designed to be a force for the industry and exists to drive thought leadership, industry promotion, and opportunities to network and convene globally to create trade and business health. It currently serves more than 1,300 members in 100 countries worldwide. The constituency is made up of tour operators, tourism boards, specialty agents, and accommodations all sharing a vested interest in the sustainable development of adventure tourism. Through its growing business services division, the ATTA delivers a portfolio of strategic solutions and a robust ecosystem of events around the globe. With specialized expertise in research, events, education, media, and promotion, the ATTA business service division is able to provide valuable solutions to a broad set of partners across many verticals of business.