• 13-15 Mar 2018
  • Banff, Alberta, Canada
  • $750 USD Members
    $950 USD Community

Agenda

Wednesday 14 March
  • 11:00 AM - 1:00 PM
  • Kinnear Centre 205
  • Concurrent
Trendspotting Lab

In this dynamic and highly interactive session, you’ll get an overview of the trends that are disrupting and shaping the adventure travel market landscape today. We’ll cover a number of key themes, including going back to nature, high tech high touch, extreme sustainability, mindful adventures, status adventures, disruptors in our backyard, and millennial behavior spillover. We’ll bring some of today’s themes to life with examples of cutting-edge innovations that are driving a wave of creativity and change in our sector. After the presentation, you and your fellow delegates will participate in an interactive dreaming task to generate ideas for innovations for your own businesses, destinations, and the adventure travel industry as a whole.

Speaker

Milena Nikolova

Traveler Behavior and Trends Expert

Partners Partner

  • 11:00 AM - 1:00 PM
  • Kinnear Centre 201 & 203
  • Concurrent
MediaConnect

Popular at Adventure Travel World Summits, MediaConnect gives you the opportunity to connect with official media delegates — an impressive group of travel journalists, editors, and influencers. In this two-hour session, seize the opportunity to meet one-on-one with specific media delegates and pitch stories or campaign ideas related to your adventure travel business. Be sure to do your homework before attending; preparation and research are key to your success at MediaConnect.

HOW IT WORKS:

The MediaConnect session is open to all delegates. There are no pre-scheduled appointments at MediaConnect. If you know who you want to meet with, you can go find their specific table (designated by a sign with their name) and wait to meet with them and deliver your pitch. There will be a timer on to keep conversations to six minutes, and you may be waiting in line to meet with some delegates.

Look for detailed profiles of official media delegates in this platform, and find more tips on pitching media in the following articles from AdventureTravelNews:

What Adventure Travel Businesses Need to Know About Working With Influencers by Casey Hanisko
How to Pitch and Work with Writers by JoAnna Haugen
7 Pitch-Perfect Tips from a Media Pro by Norie Quintos
A Guide to Working with Online Influencers by Jackie Nourse

  • 2:30 - 4:30 PM
  • Kinnear Centre 201
  • Concurrent
WORKSHOP: A Market on the Edge: Designing Trips and Marketing to African American Travelers

Adventure tour operators, destinations and media interested in learning more about the market opportunity represented by African American travelers will learn from experienced leaders in this session. Explore the latest market statistics from travel professionals who are successfully catering to this audience; gain insight into how current adventure product and marketing can be adapted to appeal to this market; and in a workshop setting, explore ideas and strategies with other delegates.

Speakers

James Edward Mills

Producer, The Joy Trip Project

Evita Robinson

CEO, NOMADNESS Travel Tribe

Rue Mapp

Founder & CEO, Outdoor Afro

Partners Partner

  • 2:30 - 4:30 PM
  • Kinnear Centre 203
  • Concurrent
WORKSHOP: Harness the Power of Marketing Automation for Your Business

Over the past few years, new marketing automation platforms have greatly enhanced our digital marketing capabilities. Core features include:

  • Tracking website behavior, including frequency and depth of visits, conversion actions taken, and even real time presence
  • Digital behavior scoring based on email and website interactions
  • Personalization of marketing content in both email and web
  • Lead nurturing via personalized and automated email drip campaigns

In this session — intended for adventure travel businesses that already have an email marketing program in place — you’ll hear about the experiences of leading tour operators and marketing agencies with marketing automation platforms. And you’ll get practical advice on how to leverage the capability of marketing automation tools for your business. You’ll learn how to score certain behaviors travelers exhibit in their interactions with company emails and websites. Then we’ll dig into how to use these scores to notify your sales team about hot leads or place prospects into drip email campaigns, where marketing automation can help your company speak to people at different stages of the research and buying process. We’ll also talk about challenges, successes, failures, and lessons learned before breaking into groups to practice building marketing automation campaigns.

Speakers

Ted Martens

Natural Habitat Adventures & AdventureELEVATE Emcee

Kaitlyn Merola

Director, Inbound Marketing Strategy, 829 Studios

Lesa Musatto

Chief Marketing Officer, Backroads

Jane Carswell

Marketing Manager, Micato Safaris

Partners Partner

  • 2:30 - 4:30 PM
  • Kinnear Centre 205
  • Concurrent
WORKSHOP: Transforming Rural Communities Into World-Class Adventure Travel Destinations

A large percentage of adventure travel takes place in rural areas, but not all rural communities are reaping the benefits of this growing industry. As members of the adventure travel community, we can do something about this. Whether you are a business owner, tour guide, destination development or marketing professional, government official or protected lands authority, conservationist, or indigenous leader — you can work to make sure that adventure travel provides economic and social benefits to rural communities. Through collaboration with others in your area, you can amplify these benefits to reach the entire community. To help you do that, this workshop will share methods for rural tourism development, address potential pitfalls, and include small group activities. Be ready for a lively discussion on how to engage and empower community members on the edge to support and participate in seizing a destination’s inherent adventure potential.

Speaker

Dan Moore

CEO, Pandion Consulting & Facilitation

Partners Partner

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