• 13-15 Mar 2018
  • Banff, Alberta, Canada
  • $750 USD Members
    $950 USD Community


Wednesday 14 March
  • 9:00 - 9:15 AM
  • Kinnear Centre 101
  • Keynote
Welcome to The Fourth Annual AdventureELEVATE


Russell Walters

Regional Director - North America, Adventure Travel Trade Association

Leslie Bruce

President & CEO, Banff & Lake Louise Tourism

Norie Quintos

Principal, NQ Media and Consulting
Editor-at-Large, Nat Geo Travel Media
  • 9:15 - 10:30 AM
  • Kinnear Centre 101
  • Keynote
Empower Your Edge Through Powerful Leadership

Bringing the theme of AdventureELEVATE 2018, Empower Your Edge, to life, this presentation willshow you how to define and cultivate the strength found at your own personal edge. Delivered by an executive with proven leadership success as the CEO Worldwide of Saatchi & Saatchi, and the CEO of Pepsi Middle East and Canada, and now chairman of UK’s Beattie Group and Canada’s Beattie Tartan Integrated Communications team, Kevin Roberts will share an inspiring approach to leadership, offering stories from his own companies that illustrate how all businesses can deliver peak performance through leadership, whereby every person at an organization is a leader driven by purpose.


Kevin Roberts

Founder, Red Rose Consulting

Partners Partner

Thursday 15 March
  • 1:30 - 3:30 PM
  • Kinnear Centre 101
  • Keynote
Shaping Customer Experience for Tomorrow’s Adventure Traveler

Adventure industry practitioners balance a complex set of needs every time they write an article, design a trip, develop a marketing campaign or plan a destination development strategy. Conservation needs, cultural considerations, business management, technology trends and a healthy dose of humanity – all are factors that must be taken into account in order to deliver the ultimate customer experience that keeps businesses growing.  

This all-hands-on-deck workshop blends research, analysis, psychology, and management consulting with a hearty dose of audience participation, exploring what customer experience means for your business, how to craft it, and how to keep it vibrant.


Tom Fritz

President, CEO, Fritz Insight Group

Partners Partner

  • 4:00 - 5:00 PM
  • Kinnear Centre 101
  • Keynote
Unlocking Endless Creativity at the Edge

National Geographic, with its longstanding history of fabulous photography, well understands how the right image can be a conversation starter, a challenge, a plea, a catalyst, or a call to action. Pulitzer Prize winning photographer Anne Farrar is the Director of Photography at National Geographic Traveler and has built a career around storytelling through images. In our closing presentation for AdventureELEVATE 2018, Anne shares how, in a world cluttered with travel photography, she is able to keep this iconic media brand living up to its audience’s expectations by continually accessing the power and creativity found when wandering into the unknown.


Anne Farrar

Director of Photography, National Geographic Traveler

Partners Partner

  • 5:00 - 5:30 PM
  • Kinnear Centre 101
  • Keynote
Your Community Edge


Casey Hanisko

President, Adventure Travel Trade Association / Adventure 360

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