Discover the magic of winter in Banff on the Day of Adventure, March 13, 2018. Skiing or snowboarding, ice trekking or ice climbing, and snowshoeing are a few of the ways you can experience the allure of Banff, Lake Louise, and the Rocky Mountains covered in snow.
The Day of Adventure is free of charge to all registered AdventureELEVATE delegates. Activities are subject to change, have limited space, and are available on a first-come, first-served basis. Only one Day of Adventure registration accepted for each delegate. All adventures conveniently depart from the Banff Centre, the venue for AdventureELEVATE.
The Day of Adventure is made possible by Banff & Lake Louise Tourism and with the commitment and support of The Banff Centre, Discover Banff Tours, White Mountain Adventures, Yamnuska Mountain Adventures, SkiBig3, and Fairmont Hotels and Resorts.
Established in 1990, the Adventure Travel Trade Association (ATTA) today is widely recognized as a vital leadership voice and partner for the adventure travel industry around the world. The membership and trade organization is designed to be a force for the industry and exists to drive thought leadership, industry promotion, and opportunities to network and convene globally to create trade and business health. It currently serves more than 1,000 members in 100 countries worldwide. The constituency is made up of tour operators, tourism boards, specialty agents, and accommodations all sharing a vested interest in the sustainable development of adventure tourism. Through its growing business services division, the ATTA delivers a portfolio of strategic solutions and a robust ecosystem of events around the globe. With specialized expertise in research, events, education, media, and promotion, the ATTA business service division is able to provide valuable solutions to a broad set of partners across many verticals of business.