Thank you for your interest in applying for a media badge (press pass) for AdventureELEVATE 2018.
There are a limited number of designated media delegate spots available at all ATTA events. Applications are considered and reviewed according to different criteria (such as geo-targets, type of outlet, audience) for each event.
We are seeking U.S. and Canadian-based media delegates for AdventureELEVATE 2018.
Applications will be reviewed in August 2017 with final approvals completed by September 2017. If your application is not accepted as an approved media, you are welcome to register and attend the event as a regular event delegate.
Please read on to understand the role of media designation at this event.
Who should apply:
The ATTA and our hosts are interested media who specialize in adventure and sustainable travel stories, including:
Freelance Journalists — with a proven record of placing articles in mainstream lifestyle outlets or vertical outlets focusing on travel, outdoor activity, fitness, culture or environment/sustainability with national and global reach (print or online)
Magazine or Newspaper Staff Writers & Editors — especially from national and regional mainstream lifestyle outlets and/or vertical outlets focusing on travel, outdoor activity, culture or environment/sustainability (print or online editions)
Digital Publication Writers & Editors — especially from mainstream lifestyle outlets and/or vertical outlets focusing on travel, outdoor activity or environment/sustainability with national and global reach
Professional (Career) Bloggers & Influencers — with evidence of regular, current editorial writing related to adventure travel, outdoor activity, culture or environmental/sustainability issues with a large, dedicated and engaged following interested in travel or outdoor related content (please note your role at the event would be editorial)
Broadcast Journalists — whose content is broadcast on TV, radio or online and is related to the adventure travel or outdoor industry
Local TV, radio or newspaper can request a day pass to access specific sessions during the event. Contact [email protected] for more information.
If your application is accepted:
All media badge holders (media delegates) to ATTA events are expected to be “working media,” meaning whether you are a blogger, broadcaster, photographer, freelance journalist or magazine editor you should be actively looking for ways to cover the adventure travel industry, ATTA members’ destinations and products, and the destination where the event takes place. We do not always require commission or assignments in order for your application to be accepted (this requirement can vary from event to event), but we will expect resulting publications. We track all media results from our events.
All media delegates are required to attend the FULL conference, including the pre-conference Marketplace day and an adventure, plus media-specific sessions designed to generate more story ideas by interacting with other delegates in facilitated and unfacilitated formats.
If hosted on a pre- or post-event adventure, media delegates will be expected to publish something about the experience.
Hosted Media Delegates
For each event the ATTA, together with the destination host, has a limited number of hosted media spots (registration fee as well as airfare and accommodation will be paid for by the ATTA and the destination host). The quantity and selection criteria of hosted delegates varies per event, and is evaluated through the application submission.
Established in 1990, the Adventure Travel Trade Association (ATTA) today is widely recognized as a vital leadership voice and partner for the adventure travel industry around the world. The membership and trade organization is designed to be a force for the industry and exists to drive thought leadership, industry promotion, and opportunities to network and convene globally to create trade and business health. It currently serves more than 1,300 members in 100 countries worldwide. The constituency is made up of tour operators, tourism boards, specialty agents, and accommodations all sharing a vested interest in the sustainable development of adventure tourism. Through its growing business services division, the ATTA delivers a portfolio of strategic solutions and a robust ecosystem of events around the globe. With specialized expertise in research, events, education, media, and promotion, the ATTA business service division is able to provide valuable solutions to a broad set of partners across many verticals of business.