• 12-13 Apr 2017
  • Coeur d'Alene, Idaho
  • Price: $950 USD
    Business Member Price: $750 USD

Agenda

Wednesday 12 April
  • 2:00 - 3:30 PM
  • Bay 3
  • Concurrent
Tech Tools Rapid Fire: Business and Marketing Solutions for Adventure Businesses

Moderator

Monir Parikh

Bandwango
 

Get ready for some rapid-fire advice and information on technology tools your colleagues are using today that have transformed the business back office allowing more time to pursue our passion of adventure travel. From chat apps that reduce internal emails and consolidate project discussions, to cloud storage, which eliminates the need for internal servers and makes access to files possible and easy (from anywhere), discover marketing and project tools that make your creative and social media work productive and more efficient.

Speakers

Luis Vargas

Summit Emcee
CEO & Founder, Modern Adventure

Jason Reckers

Managing Director, Adventure Travel Trade Association

Mike Brcic

Chief Experience Officer, Mastermind Adventures

James Anderson

AdventureExchange Emcee

Susan Portnoy

The Insatiable Traveler
  • 2:00 - 3:30 PM
  • Bay 5
  • Concurrent
Marketing Workshop: The Growth Gears - A Foundation For the Future

This participant-driven workshop will guide delegates through a customized discovery process using national management consulting company Chief Outsiders’ unique Growth Gears model. Tom Fritz, Chief Outsiders’ CMO, will lead the workshop utilizing his last 18 years of experience as VP of Marketing for Marmot Mountain LLC in the outdoor industry. Learn how to evaluate your business from both the inside-out and the outside-in, using a market-based framework developed by Chief Outsiders. This framework will help you develop successful future growth plans regardless the size of your business.

Speaker

Tom Fritz

President, CEO, Fritz Insight Group
  • 2:00 - 3:30 PM
  • Bay 6
  • Concurrent
Maximize Your Brand Exposure with Bloggers & Influencers

Eighty-one percent of marketing and communications professionals state that working with influencers is effective (see study). We’ll present how to kick start or improve your campaign by exploring best practices of working with bloggers and influencers. Learn how to leverage your internal assets or “currency” to get the most bang for your buck, and how to work cooperatively with other businesses and allies, along with practical considerations such as evaluating influencers, handling negotiations and creating contracts.

Speaker

Rachael Herrscher

SocialBoost.com / TodaysMama.com
Thursday 13 April
  • 11:00 AM - 12:30 PM
  • Bay 6
  • Concurrent
Repeated: Maximize Your Brand Exposure with Bloggers & Influencers

Eighty-one percent of marketing and communications professionals state that working with influencers is effective (see study). We’ll present how to kick start or improve your campaign by exploring best practices of working with bloggers and influencers. Learn how to leverage your internal assets or “currency” to get the most bang for your buck, and how to work cooperatively with other businesses and allies, along with practical considerations such as evaluating influencers, handling negotiations and creating contracts.

Speaker

Rachael Herrscher

SocialBoost.com / TodaysMama.com
  • 11:00 AM - 12:30 PM
  • Bay 5
  • Concurrent
Bottom Line Collaboration: The Future of Sales with Travel Advisors

Moderator

Perry Lungmus

Vice President, Travel Leaders
 

When it comes to providing travelers with the tools they need to turn their adventure travel dreams into a reality, you’re likely an expert. But what are the keys — on a nuts and bolts level — to incorporating travel advisors into the marketing and sales cycle? The ATTA’s Adventure Pulse revealed adventure enthusiasts value the knowledge and expertise of travel advisors and tour operators because of they are experts in their niches. Furthermore, the younger the enthusiast, the more likely he or she is to book multiple, if not all, aspects of a trip through a travel agent or advisor. With plenty of time built in for Q&A during this panel discussion, learn from tour providers who rely on travel advisors for a critical channel of current and future sales.

Speakers

Mark Campbell

President & CEO, National Parks Revealed

Tamara Olton

Global Purpose Specialist, G Adventures

Lindsay Juley

Travel Agent Representative, Trek Travel
  • 11:00 AM - 12:30 PM
  • Bay 3
  • Concurrent
MediaExchange

MediaExchange — one of our most popular events — features one-on-one meetings with delegates and the attending adventure media, who write for media outlets such as AFAR, Travel + Leisure, Conde Nast, Outside, Wall Street Journal and many more. Select your top media choices and the ATTA team will craft your schedule of three to seven meetings based on your requests and the volume of interest from other delegates. By late March the ATTA will deliver your final appointments.

Partners Partner

  • 2:00 - 4:00 PM
  • Bay 5
  • Concurrent
Repeated: Marketing Workshop: The Growth Gears - A Foundation For the Future

This participant-driven workshop will guide delegates through a customized discovery process using national management consulting company Chief Outsiders’ unique Growth Gears model. Tom Fritz, Chief Outsiders’ CMO, will lead the workshop utilizing his last 18 years of experience as VP of Marketing for Marmot Mountain LLC in the outdoor industry. Learn how to evaluate your business from both the inside-out and the outside-in, using a market-based framework developed by Chief Outsiders. This framework will help you develop successful future growth plans regardless the size of your business.

Speaker

Tom Fritz

President, CEO, Fritz Insight Group
  • 2:00 - 4:00 PM
  • Bay 3
  • Concurrent
Repeated: MediaExchange

MediaExchange — one of our most popular events — features one-on-one meetings with delegates and the attending adventure media, who write for media outlets such as AFAR, Travel + Leisure, Conde Nast, Outside, Wall Street Journal and many more. Select your top media choices and the ATTA team will craft your schedule of three to seven meetings based on your requests and the volume of interest from other delegates. By late March the ATTA will deliver your final appointments.

Partners Partner

  • 2:00 - 4:00 PM
  • Bay 6
  • Concurrent
Future Planning: Exit Strategies for a Successful Legacy

Moderator

Andy McKey

ACM Partners
 

If you’re like many small business owners, your organization’s creation and growth has been the result of late nights and long weeks spent passionately building your legacy and carefully selecting a team that cares about the organization’s longevity. As your organization evolves and transitions, what are your options for the next step and how can you ensure your legacy is preserved? In this session, industry veterans and experts weigh the benefits of a range of succession plans including passing the business onto an employee, selling it to a friendly competitor, and agreeing to an acquisition by an outside party.

Speakers

Mona McPhee

Travel and Tourism Lawyer, Desh International & Business Law

Dan Austin

President, Austin Adventures

Bill Fradin

Seal Rock Partners
   
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