Ideas, innovations, and inspiration buzz all around us — but are you fully aware and ready to take advantage? Fine tune your intuition and perspective on the latest trends and dynamics shaping the adventure travel sector at AdventureELEVATE 2019.
This year’s North American-focused event crackles with possibility for those who are attentive and inquisitive, ready to ask probing questions and consider nuances in an increasingly complex industry. When you arrive in upstate New York’s lake region, we invite you to embrace this year’s theme, AWAKE, and get ready to energize your business operations and tackle tough topics during keynote presentations and during concurrent sessions with like-minded colleagues also interested in working at the edge of possibility.
AdventureELEVATE’s agenda features a rich and engaging selection of topics, including environmental protection, working with outdoor recreation partners, collaborating with traditional media and influencers, catering to LGBTQ+ travelers, and finding answers in unexpected places. As always, you’ll find high-quality content led by industry experts, with a few unconventional surprises as well.
Established in 1990, the Adventure Travel Trade Association (ATTA) today is widely recognized as a vital leadership voice and partner for the adventure travel industry around the world. The membership and trade organization is designed to be a force for the industry and exists to drive thought leadership, industry promotion, and opportunities to network and convene globally to create trade and business health. It currently serves more than 1,300 members in 100 countries worldwide. The constituency is made up of tour operators, tourism boards, specialty agents, and accommodations all sharing a vested interest in the sustainable development of adventure tourism. Through its growing business services division, the ATTA delivers a portfolio of strategic solutions and a robust ecosystem of events around the globe. With specialized expertise in research, events, education, media, and promotion, the ATTA business service division is able to provide valuable solutions to a broad set of partners across many verticals of business.