• 10-12 Jun 2019
  • Lake George, New York
  • Price: $950 USD
    Business Member Price: $750 USD


Tuesday 11 June
  • 9:00 - 9:15 AM
  • Lake George Room
  • Keynote
Welcome to The Fifth Annual AdventureELEVATE


Ted Martens

Natural Habitat Adventures & AdventureELEVATE Emcee

Russell Walters

Regional Director - North America, Adventure Travel Trade Association
  • 9:15 - 10:30 AM
  • Lake George Room
  • Keynote

Bringing AdventureELEVATE’s 2019 theme to life, Lee Kitchen invites delegates to discover how spontaneity impacts fresh thinking, creative problem solving, and new ideas. The adventure industry’s collective intelligence and enthusiasm has the capability to innovate, create, and contribute more than any single individual among us. But getting stuck in our own comfort zones may hold us back from cutting edge ideas. Mr. Kitchen will explore ways to be more spontaneous, awaken a new sense of adventure, and contribute to bringing about important global shifts. This interactive keynote will awaken us to the importance of being open to finding inspiration in unlikely places, taking in fresh input, and innovating within your business.


Lee Kitchen

Innovation Catalyst

Partners Partner

Wednesday 12 June
  • 4:00 - 5:30 PM
  • Lake George Room
  • Keynote

While our opening keynote speaker awakens us with insight and tools into thinking differently, our closing keynote will ignite the spark and illuminate pathways for our industry to act differently. Travel is a powerful vehicle allowing us to connect with our planet and fully understand the threats it faces. Without travel, we simply cannot build the community we need to tackle global problems.

1% for the Planet was started in 2002 by Yvon Chouinard (founder of Patagonia) and Craig Mathews (founder of Blue Ribbon Flies). Both successful entrepreneurs, they recognized the power of collective action to protect the environment. As AdventureELEVATE 2019 comes to a close Kate Williams explains how business owners and travelers can find their 1% (which isn’t restricted to just money) to build a global movement, address today’s urgent issues, and inspire us to collectively amplify the positive impact adventure travel can make.

And in closing, ATTA’s CEO Shannon Stowell with share some parting thoughts.


Kate Williams

CEO, 1% for the Planet

Shannon Stowell

CEO, Adventure Travel Trade Association (ATTA)

Partners Partner

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