AdventureELEVATE is a business-to-business conference focused on the adventure travel industry. A majority of the attendees will come from businesses and publications located in North America and the educational content will be geared toward North American business needs and trends. Inspirational keynotes, the *new* AdventureExchange marketplace-style session, networking and MediaConnect sessions will be beneficial to delegates from around the world.
Who should register to attend AdventureELEVATE?
There’s room for 250 delegates to attend the AdventureELEVATE. With its focus on topics and trends for the North American travel trade, a mix of North American-based tour operators and travel advisors, media, industry partners, as well as international tourism boards and destination management companies attend AdventureELEVATE. ATTA members receive a registration discount, but non-member adventure travel industry colleagues are invited to apply. Register Now.
Will there be a MARKETPLACE?
Instead of set MARKETPLACE appointments, we offer AdventureExchange. Tour operators, media, destinations and industry professionals working in all other capacities within adventure travel will have the opportunity to connect with other delegates during AdventureExchange, a series of pre-scheduled, one-on-one meetings.
In addition to AdventureExchange will we continue to have our popular D.N.A. (Disruptive Networking Adventure) event that will give all delegates time to network and meet during a late afternoon cocktail event with creative incentives to spur conversation. In addition, the ATTA Event app will allow you to schedule meetings in advance with other delegates during available networking time.
Will I connect with media?
Connections with media are a key benefit to attending AdventureELEVATE, and our MediaConnect session — featuring impromptu meetings between delegates and media — remains ranked one of the most valuable reasons of attending the event. Nearly two dozen media representatives will be in attendance, journalists specializing in adventure travel storytelling through a variety of channels including magazines, newspapers, digital publications, blogs, photography, broadcast, and video. Get your elevator pitches ready!
What will I experience?
A like-minded group of adventure travel industry professionals will attend and be eager to learn and meet with new colleagues. At ATTA events you can expect a warm and eager welcome and enthusiastic individuals looking to discuss business challenges and opportunities.
What does the registration fee include?
Registration for ATTA members is $750 USD; non-members are welcome to attend at the price of $950. Learn more about becoming an ATTA member. Your paid registration for one ticket to the full two day event includes:
Access to all keynote plenary sessions
Breakout sessions featuring tracks for different business types and sizes
Lunch on event days
Access to delegates for pre-, post- and during-event online networking via the ATTA Event app.
‘DNA’ our Disruptive Networking Adventure event
AdventureELEVATE App – the exclusive online community and networking app
Day of Adventure
What is not included in the registration fee?
Flights/Airfare – Flights are not included in the registration fee. Please review the Traveler Information page for airport information.
Transportation to Lake George from the airport
Cancellation and Transfer Policy
Transfer Policy: ATTA Members may transfer the financial value of their AdventureELEVATE registration to a co-worker or to the next AdventureELEVATE for no charge if written notification (to [email protected]) is given 60 days before the AdventureELEVATE – unless specifically stated on registration materials. After that point, the transfer service fee is $125. Companies who are not members of the ATTA can transfer their registration at any point for a $125 service fee.
Cancellation Policy: No refunds will be given within 60 days before the AdventureELEVATE; please plan accordingly. While the ATTA strongly encourages delegates to first consider transferring their registration to a co-worker or to the next AdventureELEVATE, from the time of paid registration through the 61st day before the AdventureELEVATE delegates may elect to cancel their registration and receive 50% of the registration fees originally paid. Send your cancellation request to [email protected]
Established in 1990, the Adventure Travel Trade Association is the largest global network of adventure travel leaders. Our community is made up of ~30,000 individual guides, tour operators, lodges, travel advisors, tourism boards, destination marketing and management organizations, outdoor educators, gear companies and travel media who share a belief and commitment to sustainable tourism. The connections and creativity of this vibrant community come together both virtually and in person to create and deliver the solutions that propel our businesses and our communities toward a responsible and profitable future.