Our AdventureELEVATE theme for 2020 is SHINE. To shine means to give out a bright light, to be outstanding, brilliant. The adventure travel community convening for this year’s AdventureELEVATE in Eugene, Oregon will find an offbeat, idealistic intelligence shining brightly, to inform and inspire as we come together to learn and make the connections that shape the future of travel.
Established in 1990, the Adventure Travel Trade Association (ATTA) today is widely recognized as a vital leadership voice and partner for the adventure travel industry around the world. The membership and trade organization is designed to be a force for the industry and exists to drive thought leadership, industry promotion, and opportunities to network and convene globally to create trade and business health. It currently serves more than 1,300 members in 100 countries worldwide. The constituency is made up of tour operators, tourism boards, specialty agents, and accommodations all sharing a vested interest in the sustainable development of adventure tourism. Through its growing business services division, the ATTA delivers a portfolio of strategic solutions and a robust ecosystem of events around the globe. With specialized expertise in research, events, education, media, and promotion, the ATTA business service division is able to provide valuable solutions to a broad set of partners across many verticals of business.