Our AdventureELEVATE theme for 2020 is SHINE. To shine means to give out a bright light, to be outstanding, brilliant. The adventure travel community convening for this year’s AdventureELEVATE in Eugene, Oregon will find an offbeat, idealistic intelligence shining brightly, to inform and inspire as we come together to learn and make the connections that shape the future of travel.
Established in 1990, the Adventure Travel Trade Association is the largest global network of adventure travel leaders. Our community is made up of ~30,000 individual guides, tour operators, lodges, travel advisors, tourism boards, destination marketing and management organizations, outdoor educators, gear companies and travel media who share a belief and commitment to sustainable tourism. The connections and creativity of this vibrant community come together both virtually and in person to create and deliver the solutions that propel our businesses and our communities toward a responsible and profitable future.