AdventureELEVATE is a business-to-business event positioned to businesses and media focused on the adventure travel industry. A majority of the attendees will come from businesses located in North America and the content will be geared toward North American business needs and trends.
How is this event different from other ATTA events such as Adventure Travel World Summit (ATWS) and Adventure Travel Mexico (ATMEX)?
ATWS is a four- to five-day event for 700+ delegates with a global delegation representing between 50 to 65 different countries. Content at ATWS covers a broader array of educational content with the specific purpose to steer the industry toward pushing the limits and creating change. ATWS includes set time for a MARKETPLACE,
providing a focused setting for inbound tour operators and accommodations to connect with potential partners, hold business meetings and promote their brand. Also incorporated into ATWS is MediaConnect, a session allowing for media to delegates speed network. An all-inclusive Day of Adventure is open to all delegates prior to the educational offerings of ATWS.
ATMEX is a two day event with the MARKETPLACE focused on in-country suppliers in Mexico and educational content that covers content specific to educating buyers and suppliers as well as destination management organizations.
Who should register to attend ELEVATE?
There’s room for 300 delegates to attend the first AdventureELEVATE. We’re looking for a mix of North American-based tour operators and travel advisors, media, industry partners, as well as international tourism boards and destination management companies. ATTA members receive a registration discount, but non-member adventure travel industry colleagues are invited to apply. Register Now.
Will there be a MARKETPLACE at ELEVATE?
Instead of set MARKETPLACE appointments, ELEVATE will feature a new DNA (Disruptive Networking Adventure) event that will give all delegates time to network and meet during a late afternoon cocktail event with creative incentives to spur conversation.
What will I experience at ELEVATE?
A like-minded group of adventure travel industry professionals will attend ELEVATE and be eager to learn and meet with new colleagues. At ATTA events you can expect a warm and eager welcome and enthusiastic individuals looking to discuss business challenges and opportunities. At the ATWS in 2014, delegates reported leaving the Summit with 16 quality networking connections.
Will there be Pre-ELEVATE Adventures or a Day of Adventure at ELEVATE?
Snowmass Tourism has worked together to curate a select group of discounted one- and two-day adventures that delegates may choose to participate in prior to ELEVATE. These Day of Adventures are not included in the ELEVATE price.
Established in 1990, the Adventure Travel Trade Association is the largest global network of adventure travel leaders. Our community is made up of ~30,000 individual guides, tour operators, lodges, travel advisors, tourism boards, destination marketing and management organizations, outdoor educators, gear companies and travel media who share a belief and commitment to sustainable tourism. The connections and creativity of this vibrant community come together both virtually and in person to create and deliver the solutions that propel our businesses and our communities toward a responsible and profitable future.