200 adventure travel industry professionals from 18 countries gathered from June 5th to the 7th for the second AdventureELEVATE in the stunning region of Saguenay Lac-Saint-Jean, near Québec City.
From customer service to destination branding, food tourism to SnapChat, market research, how to get funding and how to work with travel agents, plenary and concurrent sessions took the audience all over the map and all over the theme “Adventure Means Business.” Each session presented an innovative way that destinations, operations and the industry as a whole is moving away from a sense of place and more toward the creation of experience.
About Us
Established in 1990, the Adventure Travel Trade Association is the largest global network of adventure travel leaders. Our community is made up of ~30,000 individual guides, tour operators, lodges, travel advisors, tourism boards, destination marketing and management organizations, outdoor educators, gear companies and travel media who share a belief and commitment to sustainable tourism. The connections and creativity of this vibrant community come together both virtually and in person to create and deliver the solutions that propel our businesses and our communities toward a responsible and profitable future.
