The application process closed on 15 December. Applications will be reviewed in December with final selections made in January. 

AdventureNEXT gives attending media the opportunity to discover the unique natural and cultural resources and activities in a specific region. Selected official media delegates will learn about the region through immersive adventure tours and connections with regional suppliers at Marketplace, as well as find inspiration in learning about the value and development of adventure travel through speakers and workshops at the event.

The final selected hosted official media delegates will receive: complimentary event registration, accommodations during the event, economy round-trip air, airport transfers, and a pre-adventure tour at no cost. Hosted media delegates are required to participate in a multi-day pre-adventure tour. 

Schedule:

If selected as an official media delegate, the entire trip length will vary in duration up to six days prior to the event depending on the final selection of pre-adventure tour options (usually 4-5 days in length) plus the travel time from your origin city. Tour options will be made available after applications are selected. The event itself is 9-11 February, with return departures on 12 February 2022.

Who should apply:

The ATTA and our hosts are seeking approximately five (5) hosted media delegates and are considering media based in (or writing for the markets of) the USA, Canada, Costa Rica, Colombia, Brazil, Argentina, Spain, Germany, and France who have an active interest in creating publishing content about Panama. Applications will be considered and reviewed with the destination partner, with the goal to host a variety of media who specialize in adventure and sustainable travel stories, including:

• Magazine or Newspaper Staff Writers & Editors — especially from national and regional mainstream lifestyle outlets and/or vertical outlets focusing on travel, outdoor activity, culture or environment/sustainability (print or online editions)
• Digital Publication Writers & Editors — especially from mainstream lifestyle outlets and/or vertical outlets focusing on travel, outdoor activity or environment/sustainability with national and global reach
• Freelance Journalists — with a proven record of placing articles in mainstream lifestyle outlets or vertical outlets focusing on travel, outdoor activity, fitness, culture or environment/sustainability with national and global reach (print or online)
• Professional Travel Content Creators (Influencers/Bloggers) — with evidence of regular, current editorial writing (i.e. non-sponsored posts) related to adventure travel, outdoor activity, culture or environmental/sustainability issues with a large, dedicated and engaged following interested in travel or outdoor related content

Who is not eligible for an official media delegate spot:

• Publishers
• Advertising sales representatives
• Personal or hobby bloggers
• PR agency representatives
• Marketing agencies / Content developers
• Video producers

If you are one of the above and are interested in attending, we encourage you to register as a regular delegate here.

Role and expectations if your application is selected:

Official media delegates are expected to be “working media” meaning you will be actively looking for ways to cover the the destination where the event takes place, the adventure travel industry, and ATTA members’ destinations and products. If accepted to attend, we will expect resulting publications, and we track all media results from our events.

In addition, all official media delegates are:

• Required to attend media-specific sessions during the event, designed to give you more story ideas and connections through interactions with other delegates in facilitated and unfacilitated formats
• Expected to attend the FULL event (all conference days)
• Expected to publish something about your experience on adventures
• Expected to be active on social media during the event and any related adventures, using your influence to spread the word about the ATTA and its members, the adventure travel industry, and the host destination. Event hashtags will be sent ahead of the event and you are expected to use the proper tags to make event publicity tracking possible.

ABOUT THE SELECTION PROCESS:

• Final selections will be made from the pool of applications received.
• Applications will be considered and reviewed with the destination partner.
• A cross-set of criteria is used in the application process to curate a final selection of media that represent the specific countries listed above and a variety of narratives, outlets, and topics related to adventure travel. 
• Due to the limited number of official media delegate spots, not all qualified applications will be selected.
• More questions? See our Official Media at ATTA Events FAQs

This application closes on 15 December. Applications will be reviewed in December with final selections made in January.